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Pr Director Jobs (NOW HIRING)

AVEVA

Senior Manager, Public Relations (Americas)

San Leandro, CA · On-site

$141K - $236K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Global Public Relations Team Leader & Americas PR Director Job Summary AVEVA is hiring a senior PR leader to drive Americas earned media with a focus on building AVEVA's profile in California and the ...

Explore St. Louis

Director-Public Relations

Saint Louis, MO · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The PR Director will work collaboratively with our internal departments to effectively support tourism growth, convention sales and destination reputation. Key Responsibilities * Lead national ...

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Pr Director information

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$39K

$103.9K

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How much do pr director jobs pay per year?

As of Aug 17, 2026, the average yearly pay for pr director in the United States is $103,920.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $128,500.00 per year, depending on experience, location, and employer.

What does a PR director do?

A PR Director, or Public Relations Director, oversees an organization's public image and manages communication strategies to maintain a positive reputation. They develop and implement PR campaigns, handle media relations, and act as the main point of contact for press inquiries. PR Directors also supervise PR teams, coordinate with other departments, and respond to crisis situations to protect the company's brand.

What are some common challenges PR directors face when managing crisis communications, and how can they effectively address them?

PR Directors often encounter challenges such as rapidly evolving information, high public scrutiny, and coordinating consistent messaging across multiple channels during a crisis. To address these, they must establish clear protocols, work closely with executive leadership, and maintain transparent communication with stakeholders. An effective PR Director anticipates potential crises, prepares response plans in advance, and leverages media relationships to ensure accurate information is disseminated quickly. Regular training and scenario planning with the team further help in navigating these high-pressure situations.

What are the key skills and qualifications needed to thrive as a PR Director, and why are they important?

To thrive as a PR Director, you need expertise in strategic communications, media relations, crisis management, and a degree in public relations, communications, or a related field. Familiarity with media monitoring tools, PR management software, and analytics platforms is typically required. Exceptional leadership, creativity, and interpersonal skills help foster strong media relationships and guide teams effectively. These skills are crucial for crafting compelling narratives, protecting organizational reputation, and achieving communication objectives.

What is the difference between Pr Director vs Public Relations Manager?

AspectPr DirectorPublic Relations Manager
CredentialsBachelor's degree in communications, marketing, or related field; experience in PR leadershipBachelor's degree in communications, marketing, or related field; 3-5 years of PR experience
Work EnvironmentStrategic planning, overseeing teams, high-level decision makingExecuting PR campaigns, media relations, managing PR staff
Industry UsageCorporate, agency, nonprofit sectorsCorporate, agency, nonprofit sectors

The main difference is that a Pr Director typically holds a senior, strategic role overseeing entire PR departments and campaigns, while a Public Relations Manager focuses on executing PR strategies and managing daily media relations. Both roles require similar credentials and are common in various industries, but the Pr Director has broader responsibilities and a higher level of oversight.

What is the role of a PR director?

A PR director is responsible for managing an organization's public relations strategy, including overseeing media communications, building relationships with journalists, and shaping the company's public image. They develop communication plans, handle crisis management, and often work with marketing teams to ensure consistent messaging across channels.
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Pr Director jobs near you
Infographic showing various Pr Director job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 12% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $103,920 per year, or $50 per hour.

Director, Public Relations

The NPD Group, Inc.

Port Washington, NY • On-site

Full-time

Re-posted 11 days ago

Job description

Company Description
Come join us at NPD - we're among the world's leading market research firms and find ourselves at a very exciting time in our history. We provide market intelligence and strategic guidance to the world's largest retailers and the manufacturers who fill their shelves. A key to our growth strategy is a focus on providing advanced modeling and solutions to incease the impact we can have for our clients. NPD offers a career filled with innovation and opportunity that is unique in the market research community and ideal for the creative and amibitious business research experts who join our family.
Job Description
Position Overview:
The PR Director for Checkout Tracking will be responsible for planning and executing communication strategies to support business goals for NPD's Checkout Tracking, a new service which provides a comprehensive view of consumer buying behavior based on receipt tracking of online and offline purchases. The PR Director will create compelling content illustrating broad industry trends, thought leadership, and business applications for Checkout Tracking. He or she will also be responsible for driving and distributing content through multiple media platforms and introducing innovative formats to tell a compelling story and pave the way for sales. In addition to working closely with Checkout Tracking management, the individual will collaborate with NPD's Content and Marketing teams to ensure program integration.
Responsibilities:
• Partner with Checkout Tracking management to create, refine and communicate key messages. Ensure consistent use of messages and provide ongoing communication counsel
• Conceptualize and develop compelling story angles and pitch concepts based Checkout Tracking data, focusing on retail trends and business applications
• Work with media outlets to place broad retail or B2B stories in national and regional business and consumer media
• Execute and deliver regional and other targeted campaigns to support sales efforts
• Coordinate with Sector PR leads on industry-specific articles and opportunities
• Write byliners, backgrounders, press releases, and introduce new content formats
• Drive and deliver content through diverse channels (including company Website, social channels)
• Identify conferences and speaking opportunities and pursue and manage speaking engagements for Checkout Tracking executives
• Collaborate with Marketing to provide input on advertising, marketing and promotion plans
Qualifications
• 7+ years of strategic communications experience in B2B environment
• Successful track record delivering programs that meet or exceed business goals
• Expertise across diverse channels and platforms (owned, earned, and paid media)
• Excellent presentation, relationship building and communication skills
• Strong leadership, conceptual, and creative problem solving skills
• In-depth knowledge of the retail landscape a strong plus
Additional Information
Teamwork
To be successful in this role you must work effectively with colleagues across the organization regardless of level or role. This position requires a positive, energetic "can-do" attitude and willingness to both ask for and generously give help to colleagues. It also requires a willingness to be flexible and comfortable with sometimes rapidly shifting priorities and demands.
*NPD is an EQUAL EMPLOYMENT OPPORTUNITY/AFFIRMATIVE ACTION employer.
Company Description
The world around us is changing. Retail is in a state of major transition, and consumers have more options than ever. As a leading provider of global information and advisory services, NPD is at the forefront of helping our clients, the world's biggest brands and retailers understand and profit from these changes.
Since 1966, we have been helping businesses track industry trends and understand their customers in order to get the right products in the right places for the right people at the right prices. We serve more than a dozen industries including consumer electronics, entertainment, fashion, food / foodservice, toys, video games, and more.
We want to lead manufacturers and retailers on collaborating via the effective use of our information in line reviews and joint business planning.
To apply to this position click the following link:
https://hire.jobvite.com/j?cj=onoF1fwb&s=MG

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