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Pr Director Jobs (NOW HIRING)

PVH Corp

Manager, Global Integrated PR

Manhattan, NY · On-site

$104K - $141K/yr

Support the Global PR Director in developing and executing seasonal PR strategies and brand storytelling across mainline and Collection across global titles * Oversee regional (Europe, Asia, Latin ...

PVH

Manager, Global Integrated PR

New York, NY · Hybrid

$104K - $141K/yr

Support the Global PR Director in developing and executing seasonal PR strategies and brand storytelling across mainline and Collection across global titles * Oversee regional (Europe, Asia, Latin ...

nVent

Director, Public Relations

Saint Louis Park, MN · On-site +1

Join an organization that ensures a more secure world through connecting and protecting our customers with inventive electrical solutions. nVent is seeking a visionary Director of Public Relations to ...

nVent

Director, Public Relations

Saint Louis Park, MN · On-site

Join an organization that ensures a more secure world through connecting and protecting our customers with inventive electrical solutions. nVent is seeking a visionary Director of Public Relations to ...

Five Below

Director, Public Relations

Philadelphia, PA · On-site

The Director of Public Relations will lead the development and execution of Five Below's external communications strategy to drive brand awareness, strengthen reputation, and support business growth.

Five Below

Director, Public Relations

Philadelphia, PA · On-site

The Director of Public Relations will lead the development and execution of Five Below's external communications strategy to drive brand awareness, strengthen reputation, and support business growth.

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Pr Director information

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$39K

$103.9K

$173K

How much do pr director jobs pay per year?

As of Jul 7, 2026, the average yearly pay for pr director in the United States is $103,920.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $128,500.00 per year, depending on experience, location, and employer.

What is the difference between Pr Director vs Public Relations Manager?

AspectPr DirectorPublic Relations Manager
CredentialsBachelor's degree in communications, marketing, or related field; experience in PR leadershipBachelor's degree in communications, marketing, or related field; 3-5 years of PR experience
Work EnvironmentStrategic planning, overseeing teams, high-level decision makingExecuting PR campaigns, media relations, managing PR staff
Industry UsageCorporate, agency, nonprofit sectorsCorporate, agency, nonprofit sectors

The main difference is that a Pr Director typically holds a senior, strategic role overseeing entire PR departments and campaigns, while a Public Relations Manager focuses on executing PR strategies and managing daily media relations. Both roles require similar credentials and are common in various industries, but the Pr Director has broader responsibilities and a higher level of oversight.

What is the role of a PR director?

A PR director is responsible for managing an organization's public relations strategy, including overseeing media communications, crafting press releases, and maintaining the company's public image. They often coordinate with marketing teams and utilize media monitoring tools to ensure consistent messaging and reputation management.

What are some common challenges PR Directors face when managing crisis communications, and how can they effectively address them?

PR Directors often encounter challenges such as rapidly evolving information, high public scrutiny, and coordinating consistent messaging across multiple channels during a crisis. To address these, they must establish clear protocols, work closely with executive leadership, and maintain transparent communication with stakeholders. An effective PR Director anticipates potential crises, prepares response plans in advance, and leverages media relationships to ensure accurate information is disseminated quickly. Regular training and scenario planning with the team further help in navigating these high-pressure situations.

Is PR a high paying job?

Public relations (PR) directors typically earn higher salaries compared to entry-level roles, with median annual pay often exceeding $100,000 in many regions. Compensation varies based on experience, industry, and company size, and advanced skills in media relations and strategic communication can lead to higher earnings.

What are the key skills and qualifications needed to thrive as a PR Director, and why are they important?

To thrive as a PR Director, you need expertise in strategic communications, media relations, crisis management, and a degree in public relations, communications, or a related field. Familiarity with media monitoring tools, PR management software, and analytics platforms is typically required. Exceptional leadership, creativity, and interpersonal skills help foster strong media relationships and guide teams effectively. These skills are crucial for crafting compelling narratives, protecting organizational reputation, and achieving communication objectives.

What does a PR Director do?

A PR Director, or Public Relations Director, oversees an organization's public image and manages communication strategies to maintain a positive reputation. They develop and implement PR campaigns, handle media relations, and act as the main point of contact for press inquiries. PR Directors also supervise PR teams, coordinate with other departments, and respond to crisis situations to protect the company's brand.

How much does a PR director earn?

A PR director typically earns between $70,000 and $150,000 annually, depending on experience, industry, and location. Senior PR directors or those in large organizations can earn higher salaries, often supplemented with bonuses and benefits.

What kind of jobs in media bring in $150,000 a year?

High-level media roles such as media directors, senior public relations executives, and executive producers often earn $150,000 or more annually. These positions typically require extensive experience, strong leadership skills, and proficiency with industry tools like media analytics and content management systems.
More about Pr Director jobs
What cities are hiring for Pr Director jobs? Cities with the most Pr Director job openings:
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Pr Director jobs near you
Director-Public Relations

Director-Public Relations

Explore St. Louis

Saint Louis, MO • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 20 days ago

Job description

Working closely with agency partners and regional stakeholders, including Greater St. Louis, Inc., this role ensures a cohesive, amplified St. Louis story across tourism, business and economic development audiences. The PR Director will work collaboratively with our internal departments to effectively support tourism growth, convention sales and destination reputation.
Key Responsibilities
  • Lead national, international and regional PR strategies that elevate St. Louis' profile and shape destination narrative
  • Drive media strategies that support convention sales, major events and key announcements
  • Support executive visibility for Explore St. Louis leadership, including the President and CEO, by identifying and securing media speaking opportunities, interviews and thought leadership positioning that elevate the destination narrative
  • Oversee local, national and international media outreach for Explore St. Louis, America's Center and the St. Louis Film Office, with a focus on elevating the Film Office as a driver of national and global destination awareness
  • Collaborate with the partnerships team to align PR messaging and develop tools, story frameworks and communications that enable partners to amplify the St. Louis narrative
  • Expand media strategy to include podcasts, digital-first outlets and emerging media platforms, ensuring outreach reflects evolving media consumption habits
  • Manage national and international agency relationships to ensure alignment with organizational priorities
  • Track and analyze media performance to optimize strategy and impact
  • Plan and execute media hosting and familiarization tours
  • Maintain alignment with Greater St. Louis, Inc. to ensure a unified regional story
  • Identify timely story angles tied to openings, events and cultural moments across the destination
  • Develop press materials including releases, media alerts, itineraries and story starters
  • Plan and execute press conferences and media events as needed

Integrated Marketing Alignment
  • Align PR strategy with paid, owned and earned efforts in collaboration with marketing
  • Partner with social and content leads to integrate PR priorities into channel planning and campaigns
  • Ensure earned media storytelling is reflected across owned platforms including social, website, blog and newsletters
  • Work closely with the Director of Brand Voice to align PR strategy with brand positioning and messaging
  • Collaborate on editorial storytelling and destination features that support media pitching

Primary KPIs
  • Growth in high-value earned media placements across top tier national and international outlets
  • Share of voice versus competitive destinations in priority markets
  • Quality of coverage including message pull-through, brand alignment and target audience reach
  • Influence on destination perception, including shifts in sentiment, brand attributes and reputation in priority markets
  • Media impact on convention sales, major event visibility and destination demand
  • Increase in international media coverage, with emphasis on priority markets such as the UK
  • Performance of hosted media including resulting coverage and reach
  • Alignment of earned media with brand and campaign priorities across paid and owned channels

Education
  • Bachelor's degree in Public Relations, Communications, Journalism, Marketing or related field required. Advanced degree preferred.
  • Equivalent senior-level experience will be considered

Qualifications and Attributes
  • Deep knowledge of St. Louis and its visitor economy
  • Strong storytelling, writing and editorial planning skills
  • Experience aligning PR with social and digital content strategies
  • Highly collaborative with strong internal and external relationship skills
  • Strong connector across media, hospitality and cultural sectors
  • Deep curiosity about travel, culture and emerging trends
  • Strategic mindset with clear understanding of PR's role in destination growth
  • Confident external representative of the destination
  • Highly organized with ability to manage multiple priorities

Join us as a pivotal leader in shaping our organization's voice! Bring your energy, creativity, and strategic insight to drive impactful public relations initiatives that resonate with audiences worldwide. Explore St. Louis offers a robust compensation and benefit package including medical, dental, vision, life and disability insurance as well as pension, paid holidays and PTO. Apply on our Explore St. Louis Careers URL or email a resume and cover letter to jobs@explorestlouis.com. Please include your cover letter and resume when applying online. NO PHONE CALLS! EOE.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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