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Pr Director Jobs in Alberta (NOW HIRING)

FGS Global

Director, Government Relations

Calgary, AB · On-site

We bring original thinking and years of experience to public affairs, government relations ... Responsibilities FGS Longview is looking for a Director, Government Relations to join our Calgary ...

Berlin Communications

Account Director

Edmonton, AB · On-site

We're seeking an Account Director to join our crew in our downtown Edmonton office. Check us out at ... Experience working at an advertising, marketing, communications or public relations agency.

Berlin Communications

Account Director

Edmonton, AB · On-site

We're seeking an Account Director to join our crew in our downtown Edmonton office. Check us out at ... Experience working at an advertising, marketing, communications or public relations agency.

Strathcona County

Lifeguard III

Sherwood Park, AB · On-site

... mechanical procedures, and public relations * Model effective scanning, patrolling and ... directing staff and assisting with guests * Keep aware of standards and procedures set out by ...

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Pr Director information

What does a PR director do?

A PR Director, or Public Relations Director, oversees an organization's public image and manages communication strategies to maintain a positive reputation. They develop and implement PR campaigns, handle media relations, and act as the main point of contact for press inquiries. PR Directors also supervise PR teams, coordinate with other departments, and respond to crisis situations to protect the company's brand.

What are some common challenges PR directors face when managing crisis communications, and how can they effectively address them?

PR Directors often encounter challenges such as rapidly evolving information, high public scrutiny, and coordinating consistent messaging across multiple channels during a crisis. To address these, they must establish clear protocols, work closely with executive leadership, and maintain transparent communication with stakeholders. An effective PR Director anticipates potential crises, prepares response plans in advance, and leverages media relationships to ensure accurate information is disseminated quickly. Regular training and scenario planning with the team further help in navigating these high-pressure situations.

What are the key skills and qualifications needed to thrive as a PR Director, and why are they important?

To thrive as a PR Director, you need expertise in strategic communications, media relations, crisis management, and a degree in public relations, communications, or a related field. Familiarity with media monitoring tools, PR management software, and analytics platforms is typically required. Exceptional leadership, creativity, and interpersonal skills help foster strong media relationships and guide teams effectively. These skills are crucial for crafting compelling narratives, protecting organizational reputation, and achieving communication objectives.

What is the difference between Pr Director vs Public Relations Manager?

AspectPr DirectorPublic Relations Manager
CredentialsBachelor's degree in communications, marketing, or related field; experience in PR leadershipBachelor's degree in communications, marketing, or related field; 3-5 years of PR experience
Work EnvironmentStrategic planning, overseeing teams, high-level decision makingExecuting PR campaigns, media relations, managing PR staff
Industry UsageCorporate, agency, nonprofit sectorsCorporate, agency, nonprofit sectors

The main difference is that a Pr Director typically holds a senior, strategic role overseeing entire PR departments and campaigns, while a Public Relations Manager focuses on executing PR strategies and managing daily media relations. Both roles require similar credentials and are common in various industries, but the Pr Director has broader responsibilities and a higher level of oversight.

What are the most commonly searched types of Pr jobs in Alberta?

The most popular types of Pr jobs in Alberta are:

What cities in Alberta are hiring for Pr Director jobs?

Cities in Alberta with the most Pr Director job openings:

Pr Director jobs near you
Infographic showing various Pr Director job openings in Alberta as of August 2026, with employment types broken down into 80% Full Time, and 20% Part Time. Highlights an 80% In-person, and 20% Hybrid job distribution.

Public Relations Manager (On-Site)

FAIRMONT

Jasper, AB

Full-time

Re-posted 9 days ago

Job description

Company Description

Experience luxury, adventure, and the great outdoors at Fairmont Jasper Park Lodge; where the stunning Canadian Rockies are your backyard. Take your career to new heights while surrounded by breathtaking landscapes, world-class hospitality, and endless opportunities to explore. This is more than just a job, it’s a chance to live, work, and thrive in a place like no other. Join us and make every day an unforgettable adventure!  

Job Description

We are seeking a strategic and relationship-driven Public Relations Manager to lead the execution of PR initiatives that elevate brand awareness, drive demand, and support revenue generation. Working under the leadership of the Regional Director of Public Relations and the resort’s Director of Sales & Marketing, this role serves as a professional and exemplary brand ambassador, bringing the property’s stories to life through impactful media, influencer, and content-driven opportunities. 

If you are a compelling storyteller with deep media relationships and a passion for luxury hospitality, this is an opportunity to play a key role in shaping the narrative of an iconic destination. 

What You’ll Be Doing :

PR Strategy & Execution 

  • Lead the execution of aligned PR strategies, working in partnership with the Regional Director of PR and the Director of Sales & Marketing to support brand positioning and revenue goals.  
  • Identify and execute strategic media, influencer, and partnership opportunities that elevate the resort’s visibility across key markets 
  • Leverage existing media relationships while cultivating new contacts within Canadian, US, and international travel and lifestyle networks 
  • Attend key media marketplaces and industry events as required 

Media & Influencer Relations 

  • Coordinate individual and group travel media familiarization trips 
  • Host key travel media and influencers on property, including evenings and weekends as required 
  •  Oversee influencer collaborations, including vetting, setting KPIs, and managing follow-up in alignment with resort objectives 
  • Support content creator collaborations in partnership with the Marketing team to ensure cohesive storytelling 

Content, Storytelling & Amplification 

  • Develop and distribute press releases, story pitches, and media materials aligned with the resort’s repositioning strategy and evolving brand narrative  
  • Provide PR amplification for on-property activations, culinary programming, and seasonal campaigns 
  • Support internal communications and storytelling initiatives as required 
  • Update and maintain the resort press kit, pressroom, and story starters, ensuring alignment with corporate and agency partners 

Brand Reputation & Crisis Communications 

  • Act as a spokesperson for the resort and as a key member of the crisis management team 
  • Manage media inquiries and interview requests, including development of key messaging and spokesperson preparation 
  • Monitor and support online reputation management in alignment with brand standards 

Coordination, Reporting & Alignment 

  • Coordinate on-site photo and film shoots in collaboration with Marketing and external partners 
  • Collaborate with the regional PR team to maintain an up-to-date centralized media database 
  • Maintain and update the regional media calendar on a weekly basis 
  • Prepare monthly, mid-year, and annual PR reports for the executive team and corporate office 
  • Pursue key industry awards and execute nominations aligned with brand strategy 
  • Support additional initiatives as required in coordination with the Director of Sales & Marketing 
  • Embrace the Fairmont brand promise and luxury in your role and in all your interactions.
  • Foster an inclusive environment where every individual feels valued and respected
  • Other duties as assigned
Qualifications
  • 3-5 years’ public relations and communications experience in the luxury hotel sector preferred 
  • Established database of Canadian, USA and international travel media & influencer contacts 
  • Strong written communication skills 
  • Crisis communications and online reputation management experience required 
  • Experience utilizing CisionOne or other media monitoring and distribution platforms  
  • Builds strong partnerships across the business in order to collaborate effectively 
  • Acts as a positive ambassador for team and corporate culture, fostering collaboration, trust, and mutual respect 
  • Experience with influencer analysis tools, like Klear 
  • Ability to prioritize numerous projects with competing deadlines 
  • Articulate, professional, and mature; a self-motivated, energetic, and collaborative team-player 
  • Highly responsible, reliable, and accountable, with strong attention to detail 
  • University/College degree in a related discipline an asset 

Additional Information

Visa Requirements: Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.

Job Perks & Benefits:

  • Salary starting from $80,000–$82,000 gross annually, based on previous experience and education
  • Subsidized staff accommodation assistance provided 
  • One complimentary meal per shift in our staff cafeteria
  • Employee travel program with discounts on room rates as well as on food & beverage at Fairmont & Accor properties world-wide
  • Access to the Mountain Explorer Travel Program – exclusive room rates for colleagues, which includes 50% off all food & beverage when staying at Fairmont Resorts in Banff, Lake Louise & Whistler (subject to availability)
  • Comprehensive wellness platform for employee mental health and wellbeing support
  • Discounts while using our resort’s Food & Beverage Outlets, Fitness Centre, and Fairmont Jasper Park Lodge Golf Course
  • Automatically added to our resort’s Colleague Lifestyle Program which includes access to staff activities and events
  • Opportunity to develop your talent and grow within Fairmont Jasper Park Lodge and over 5,000 properties with Accor

Apply Today: Whether you're just launching your career or looking for a new adventure, we invite you to visit https://www.jasperparklodgejobs.com  to learn more about Fairmont Jasper Park Lodge and the extraordinary opportunities that exist within our resort!

We encourage you to let us know if you require any accommodations through the application or recruitment process, and we will work with you to meet your needs. Persons who anticipate needing accommodations for any part of the application or interview process may contact, in confidence: JPL.careers@fairmont.com  

#CWMRLeadership

Fairmont logo

About Fairmont

Sourced by ZipRecruiter

Fairmont is a leading company, located in Phoenixville, Pennsylvania in the United States. The company thrives in the manufacturing industry, focusing on producing high-quality industrial equipment. Since its establishment, Fairmont has consistently delivered on its commitment to innovation, efficiency, and sustainability. Their products range from specialized machinery and tools to comprehensive industrial systems, making them an essential service in the industrial sector.

Industry

Finance and insurance

Company size

51 - 200 Employees

Headquarters location

Frederick, PA, US

Year founded

1971

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