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Pr Director Jobs in Rochester, NY (NOW HIRING)

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Pr Director information

See Rochester, NY salary details

$38.5K

$102.5K

$170.7K

How much do pr director jobs pay per year?

As of Aug 18, 2026, the average yearly pay for pr director in Rochester, NY is $102,535.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $126,800.00 per year, depending on experience, location, and employer.

What does a PR director do?

A PR Director, or Public Relations Director, oversees an organization's public image and manages communication strategies to maintain a positive reputation. They develop and implement PR campaigns, handle media relations, and act as the main point of contact for press inquiries. PR Directors also supervise PR teams, coordinate with other departments, and respond to crisis situations to protect the company's brand.

What are some common challenges PR directors face when managing crisis communications, and how can they effectively address them?

PR Directors often encounter challenges such as rapidly evolving information, high public scrutiny, and coordinating consistent messaging across multiple channels during a crisis. To address these, they must establish clear protocols, work closely with executive leadership, and maintain transparent communication with stakeholders. An effective PR Director anticipates potential crises, prepares response plans in advance, and leverages media relationships to ensure accurate information is disseminated quickly. Regular training and scenario planning with the team further help in navigating these high-pressure situations.

What are the key skills and qualifications needed to thrive as a PR Director, and why are they important?

To thrive as a PR Director, you need expertise in strategic communications, media relations, crisis management, and a degree in public relations, communications, or a related field. Familiarity with media monitoring tools, PR management software, and analytics platforms is typically required. Exceptional leadership, creativity, and interpersonal skills help foster strong media relationships and guide teams effectively. These skills are crucial for crafting compelling narratives, protecting organizational reputation, and achieving communication objectives.

What is the difference between Pr Director vs Public Relations Manager?

AspectPr DirectorPublic Relations Manager
CredentialsBachelor's degree in communications, marketing, or related field; experience in PR leadershipBachelor's degree in communications, marketing, or related field; 3-5 years of PR experience
Work EnvironmentStrategic planning, overseeing teams, high-level decision makingExecuting PR campaigns, media relations, managing PR staff
Industry UsageCorporate, agency, nonprofit sectorsCorporate, agency, nonprofit sectors

The main difference is that a Pr Director typically holds a senior, strategic role overseeing entire PR departments and campaigns, while a Public Relations Manager focuses on executing PR strategies and managing daily media relations. Both roles require similar credentials and are common in various industries, but the Pr Director has broader responsibilities and a higher level of oversight.

What are the most commonly searched types of Pr jobs in Rochester, NY?

The most popular types of Pr jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Pr Director jobs?

Cities near Rochester, NY with the most Pr Director job openings:

Infographic showing various Pr Director job openings in Rochester, NY as of August 2026, with employment types broken down into 2% As Needed, 80% Full Time, 14% Part Time, 1% Temporary, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $102,535 per year, or $49.3 per hour.

Before & After School Program Site Coordinator

YMCA of Greater Rochester

Penfield, NY

$19.50 - $25/hr

Full-time

Re-posted 26 days ago


YMCA Of Greater Rochester rating

6.2

Company rating: 6.2 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

561st of 773 rated non-profit organizations


Job description

Description

$19.50-$25/hr. Plus Free YMCA Family Membership

No Evenings, No Weekends, and Paid Training!


The Site Coordinator is responsible for supervision, planning, implementing, and organizing the daily Before and After School Program. Major emphasis is on program excellence and developing quality care of the highest standard. The incumbent will supervise any staff and volunteers that are assigned to them, maintain a safe environment for all participants, and communicate with parents/guardians regularly. Staff members must be qualified by training and experience to carry out their respective functions in the administration, operation and maintenance of the school-age child care program. The position is responsible for ensuring that the child care programs convey the mission, purpose, image, and core values of the YMCA of Greater Rochester.



ESSENTIAL FUNCTIONS:

  • Plan, organize, and implement the daily program schedule and curriculum at a site. (i.e. CATCH where applicable)
  • Maintain a safe environment for all children in the program.
  • Maintain all records, attendance, fire drills, sign in/out, behavior, and medical logs under regulations by OCFS, etc., as determined by the supervisor.
  • Supervise, observe, train, evaluate, and mentor all staff and/or volunteers. Maintain a positive working relationship amongst staff, volunteers, and site personnel.
  • Maintain positive relations with school personnel.
  • Maintain equipment and inventory supplies.
  • Maintain clean facilities at the site and at the Branch.
  • Knowledge of Office of Children and Family Services Regulations, YMCA of Greater Rochester procedures, rules, regulations, and guidelines, and Branch regulations.
  • Work with appropriate staff to obtain and maintain the New York State Accreditation Standards as assigned.
  • Dispense all medication as regulated by OCFS regulations.
  • Display a positive attitude that is conducive to good public relations.
  • Assist in recruitment of program participants and interviewing program staff.
  • Assist Program Director/Multi-Site Coordinator in programming, directing, and enhancing the Fun Club Program.
  • Communicate on a daily basis with parents/guardians regarding children in all youth programs.
  • Implement YUSA 9 core component curriculum.
  • Expand job knowledge and skills by demonstrating a willingness to learn.
  • Meet all requirements of dress code policy.
  • Maintain all required certifications.
  • Attend all required meetings and trainings.
  • All other duties as assigned.


Requirements


QUALIFICATIONS:

Be at least 18 years of age AND possess an Associate's degree in child development, elementary education, physical education, recreation or related field AND at least two years direct experience working with children under the age of 13 years, including at least one year in a supervisory capacity in a child care programmer related field of work


OR


NYS Children's Program Administrator credential AND two years direct experience working with children under the age of 13 years, including at least one year in a supervisory capacity in a child care program or related field of work


OR


School Age Child Care Credential or other office recognized credential specific to the school-age developmental period AND two years direct experience working with children under the age of 13 years, including at least one year in a supervisory capacity in a child care program or related field.


OR


  • Two years of college with 18 credits in the above listed areas of concentration AND two years direct experience with children under the age of 13 years, including at least one year in a supervisory capacity in a child care program or related field of work.
  • Bring to this position maturity, responsibility, and a sincere interest in working with people.
  • Have strong interpersonal and organization skills.
  • Excellent written and oral communication skills.
  • Have the ability to assist in supervising Assistants and Volunteers.
  • Possess a general knowledge and understanding of the YMCA, its goals, and its mission.
  • Possess knowledge of various resources for programming ideas and the skills to utilize that information in directing daily activities.



PHYSICAL REQUIREMENTS:

  • Ability to supervise children by sight and sound at all times.
  • Ability to move quickly to react to safety issues in the setting (i.e. aggressive behavior).
  • Ability to move around the gym/field to assist children and supervise children with daily activities, social interaction, physical, and emotional needs.
  • Ability to lift equipment and supplies up to 40 lbs.
  • Ability to work in all elements (i.e. outside in all weather).
  • Ability to move from program site to branch or site to site, and is required to enter all YMCA environments including, program space, buses, schools, pools, and program area.



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