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Ppc Sem Jobs (NOW HIRING)

FatCat Strategies

PPC Specialist

Raleigh, NC · On-site +1

FatCat is looking for a PPC Specialist to own paid media next to our current pro and pitch in on SEO and SEM as needed. You will run Google Ads and Meta campaigns that drive booked appointments and ...

Collabera

SEM Specialist

Sunnyvale, CA

Work closely with PPC Team members to streamline and optimize consumer experience and clients' conversion funnels. * Stay informed of industry trends and best practices Experience: * 3+ years PPC/SEM ...

Aion Management

Marketing Manager

Rockville, MD · On-site

Plan, launch, and optimize digital advertising campaigns (ILS, PPC/SEM, paid social, display, retargeting, geofencing, etc.) to drive qualified leads and tours while managing to budget and ROI.

Aion Management

Marketing Manager

Philadelphia, PA · On-site

Plan, launch, and optimize digital advertising campaigns (ILS, PPC/SEM, paid social, display, retargeting, geofencing, etc.) to drive qualified leads and tours while managing to budget and ROI.

CMI Media Group

Supervisor, SEM

Parsippany, NJ

As Supervisor, SEM & Emerging Media, you'll architect high‑impact omnichannel strategies--spanning SEM, Programmatic, YouTube, and Contextual--to elevate brand performance and directly influence ...

CMI Media Group

Supervisor, SEM

Manhattan, NY

As Supervisor, SEM & Emerging Media, you'll architect high‑impact omnichannel strategies--spanning SEM, Programmatic, YouTube, and Contextual--to elevate brand performance and directly influence ...

CMI Media Group

Supervisor, SEM

Cherry Hill, NJ

$70K - $140K/yr

As Supervisor, SEM & Emerging Media, you'll architect high‑impact omnichannel strategies--spanning SEM, Programmatic, YouTube, and Contextual--to elevate brand performance and directly influence ...

CMI Media Group

Supervisor, SEM

Chesterbrook, PA

$70K - $140K/yr

As Supervisor, SEM & Emerging Media, you'll architect high‑impact omnichannel strategies--spanning SEM, Programmatic, YouTube, and Contextual--to elevate brand performance and directly influence ...

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All JobsPpc Sem Jobs

Ppc Sem information

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$25.5K

$71.1K

$105K

How much do ppc sem jobs pay per year?

As of Jun 12, 2026, the average yearly pay for ppc sem in the United States is $71,058.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $84,000.00 per year, depending on experience, location, and employer.

What are PPC and SEM specialists?

PPC (Pay-Per-Click) and SEM (Search Engine Marketing) specialists are digital marketing professionals who manage online advertising campaigns to drive targeted traffic to websites. They create, optimize, and analyze ads on platforms like Google Ads and Bing Ads, ensuring businesses get the best return on their advertising investment. Their work includes keyword research, ad copywriting, bid management, and performance tracking. These specialists play a crucial role in increasing online visibility and generating leads or sales for businesses.

What is PPC in salary?

PPC in salary typically refers to pay-per-click advertising roles, such as PPC specialists or managers, whose salaries vary based on experience, location, and skill level. Entry-level PPC roles may start around $40,000 annually, while experienced professionals can earn over $80,000 or more, especially with certifications in tools like Google Ads.

What are the key skills and qualifications needed to thrive as a PPC SEM Specialist, and why are they important?

To excel as a PPC SEM Specialist, you need strong analytical skills, experience with digital marketing strategies, and typically a background in marketing or a related field. Familiarity with tools like Google Ads, Bing Ads, Google Analytics, and certifications such as Google Ads Certification are highly valued. Standout soft skills include attention to detail, creativity, and the ability to communicate insights clearly to stakeholders. These skills ensure effective campaign management, optimal ad performance, and maximized return on investment for clients or employers.

What are some common challenges faced by PPC SEM specialists and how can they be addressed?

PPC SEM specialists frequently encounter challenges such as increasing competition for ad placements, maintaining optimal quality scores, and adapting to frequent search engine algorithm updates. Managing tight budgets while maximizing ROI can also be demanding. Staying current with the latest trends and regularly analyzing campaign data helps address these challenges. Additionally, collaborating closely with content creators and web developers ensures cohesive messaging and landing page optimization, leading to better campaign performance.

Are PPC and SEM the same?

PPC (Pay-Per-Click) is a digital advertising model where advertisers pay for each click on their ads, and SEM (Search Engine Marketing) is a broader strategy that includes PPC advertising and other tactics to increase visibility on search engines. As a PPC specialist, understanding both concepts is essential, as PPC is a core component of SEM campaigns.

Is PPC harder than SEO?

PPC specialists focus on creating and managing paid advertising campaigns, which require quick adjustments and budget management, while SEO professionals optimize websites for organic search rankings, often involving long-term strategies. Both roles demand different skill sets; PPC can be more immediate but competitive, whereas SEO involves ongoing content and technical work. The difficulty depends on individual skills and the specific campaign or website goals.

What job makes $10,000 a month without a degree?

A PPC SEM specialist can potentially earn $10,000 or more per month through managing paid advertising campaigns, especially with experience, strong skills in platforms like Google Ads and Facebook Ads, and a successful track record. High earnings are often achieved by freelancers or agency owners who scale their client base and optimize campaigns effectively.

What is the difference between Ppc Sem vs Digital Marketing Specialist?

AspectPpc SemDigital Marketing Specialist
Primary FocusPaid search advertising campaignsOverall digital marketing strategies including SEO, content, social media, and paid ads
Required SkillsKeyword research, ad copywriting, bid management, analyticsSEO, content creation, social media management, analytics
CertificationsGoogle Ads certification, PPC certificationsGoogle Analytics, HubSpot, general marketing certifications
Work EnvironmentDigital advertising platforms, marketing agencies, in-house marketing teams

While Ppc Sem specialists focus specifically on paid search campaigns, Digital Marketing Specialists handle a broader range of online marketing activities. Both roles often collaborate but differ in scope and skill requirements.

More about Ppc Sem jobs
What states have the most Ppc Sem jobs? States with the most job openings for Ppc Sem jobs include:
What job categories do people searching Ppc Sem jobs look for? The top searched job categories for Ppc Sem jobs are:
Ppc Sem jobs near you
Infographic showing various Ppc Sem job openings in the United States as of June 2026, with employment types broken down into 50% Full Time, and 50% Part Time. Highlights an 100% In-person job distribution, with an average salary of $71,058 per year, or $34.2 per hour.
PPC Specialist

PPC Specialist

FatCat Strategies

Raleigh, NC • On-site, Remote

Full-time

Medical, Retirement, PTO

Posted 3 days ago

Job description

We're adding to the team. FatCat is looking for a PPC Specialist to own paid media next to our current pro and pitch in on SEO and SEM as needed. You will run Google Ads and Meta campaigns that drive booked appointments and qualified leads for our contractor clients, and you will help round out the broader search game plan when the work calls for it.

This is a hands-on role for someone who lives in the platforms, loves the numbers, and gets fired up when a campaign starts crushing its cost per lead.

What You Will Do
  • Build, launch, and manage Google Ads, Bing Ads and Meta campaigns across multiple home improvement clients
  • Own the full PPC lifecycle: keyword research, ad copy, audience targeting, bid strategy, budget pacing, and landing page recommendations
  • Track and report on performance using GA4, GTM, WhatConverts, and CallRail, tying spend directly to leads and revenue
  • Run ongoing optimization: A/B testing, negative keyword cleanup, search term mining, and conversion tracking audits
  • Support SEO and SEM efforts as needed, including on-page recommendations, technical fixes, content briefs, and local search work
  • Contribute to our AI visibility playbook, helping clients show up in ChatGPT, Perplexity, and Google AI results (we use Rankscale and Profound, and we will teach you the system)
  • Collaborate with account managers, designers, and our web team to keep campaigns and landing pages aligned
  • Stay ahead of platform changes, new ad formats, and shifts in how search works

Requirements

  • 2+ years of hands-on PPC experience managing Google Ads and Meta campaigns, ideally for local service or lead-gen businesses
  • A real command of conversion tracking, attribution, and the metrics that matter (CPL, CPA, ROAS, conversion rate)
  • Working knowledge of SEO and SEM fundamentals, enough to jump in and add value when needed
  • Comfort with GA4 and Google Tag Manager
  • Sharp analytical instincts and the discipline to make decisions off data, not hunches
  • Clear communication and the ability to explain results to clients in plain English
  • A competitive streak and a genuine drive to win for the people you work for
Nice to Have
  • Experience marketing home improvement, remodeling, or other home services businesses
  • Familiarity with WhatConverts, CallRail, Go High Level, or ClickUp
  • Google Ads and Meta Blueprint certifications
  • Exposure to AI search, GEO, or AEO work
  • Experience with call tracking and lead attribution in a high-ticket, lead-gen environment

Why FatCat

  • A focused, specialist agency where strategy and judgment beat busywork
  • A team that knows the contractor space better than anyone and wants you to get great at it
  • Real ownership of your accounts and your results
  • A clear playbook, modern tools, and the support to do your best work

Who We Are

FatCat is a digital marketing agency built for one thing: helping home improvement and remodeling contractors win. We have been in the game since 2002, and in 2018 we went all in on the contractor space. Bath remodelers, roofers, siding crews, kitchen and bath pros. That focus is our edge. We know these businesses cold, and we run full-service playbooks across PPC, SEO, AI visibility, websites, social, email, and lead attribution.

We are not a volume shop that treats every account the same. We win on judgment and strategy, and we are looking for someone who wants to do the same.

Benefits

  • SIMPLE IRA with company matching
  • Health insurance, 50% premium covered
  • Paid time off, increasing with tenure
  • Paid company holidays
  • Flexible hybrid and work-from-home policy
  • Professional development stipend
  • Relaxed, supportive team environment

Salary based on experience and skillset.

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