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Ppc Sem Jobs in California (NOW HIRING)

MOTA

SEO / PPC Expert

Sunnyvale, CA

You can be a SEO or PPC Guru. But you must be a Guru. Doing what not to do with SEO / PPC is as ... Manage day-to-day SEM / SEO activities including new product launch initiatives, site enhancements ...

Collabera

SEM Specialist

Sunnyvale, CA

Work closely with PPC Team members to streamline and optimize consumer experience and clients' conversion funnels. * Stay informed of industry trends and best practices Experience: * 3+ years PPC/SEM ...

Upgrow

PPC Manager

San Francisco, CA · On-site +1

$20K/mo

You will be working with a fun and smart team to help manage PPC (SEM, Display, Paid Social) work for our clients. ABOUT UPGROW We are a boutique digital marketing agency supporting a variety of ...

Upgrow

PPC Manager

San Francisco, CA · On-site

$20K/mo

You will be working with a fun and smart team to help manage PPC (SEM, Display, Paid Social) work for our clients. ABOUT UPGROW We are a boutique digital marketing agency supporting a variety of ...

SUNNY DISTRIBUTOR INC.

PPC Manager

Hacienda Heights, CA · On-site

Stay current on PPC, SEM, and digital advertising trends, tools, and best practices. * Manage relationships with external vendors, agencies, or platform representatives as needed. * Ensure campaigns ...

Search Nurture

SEM Account Manager

Oakland, CA · On-site

Our mission as a company is to change the way marketing works by making it better and more ... Keep pace with search engine and PPC industry trends and developments, and help implement those ...

Search Nurture

SEM Account Manager

Oakland, CA · On-site

Our mission as a company is to change the way marketing works by making it better and more ... Keep pace with search engine and PPC industry trends and developments, and help implement those ...

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All JobsPpc Sem JobsPpc Sem Jobs in California

Ppc Sem information

See California salary details

$25.2K

$70.1K

$103.6K

How much do ppc sem jobs pay per year?

As of Aug 11, 2026, the average yearly pay for ppc sem in California is $70,128.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,300.00 and $82,900.00 per year, depending on experience, location, and employer.

What is a PPC SEM specialist?

PPC (Pay-Per-Click) and SEM (Search Engine Marketing) specialists are digital marketing professionals who manage online advertising campaigns to drive targeted traffic to websites. They create, optimize, and analyze ads on platforms like Google Ads and Bing Ads, ensuring businesses get the best return on their advertising investment. Their work includes keyword research, ad copywriting, bid management, and performance tracking. These specialists play a crucial role in increasing online visibility and generating leads or sales for businesses.

What are the key skills and qualifications needed to thrive as a PPC SEM specialist?

To excel as a PPC SEM Specialist, you need strong analytical skills, experience with digital marketing strategies, and typically a background in marketing or a related field. Familiarity with tools like Google Ads, Bing Ads, Google Analytics, and certifications such as Google Ads Certification are highly valued. Standout soft skills include attention to detail, creativity, and the ability to communicate insights clearly to stakeholders. These skills ensure effective campaign management, optimal ad performance, and maximized return on investment for clients or employers.

What are some common challenges faced by PPC SEM specialists and how can they be addressed?

PPC SEM specialists frequently encounter challenges such as increasing competition for ad placements, maintaining optimal quality scores, and adapting to frequent search engine algorithm updates. Managing tight budgets while maximizing ROI can also be demanding. Staying current with the latest trends and regularly analyzing campaign data helps address these challenges. Additionally, collaborating closely with content creators and web developers ensures cohesive messaging and landing page optimization, leading to better campaign performance.

Are PPC and SEM the same?

PPC (Pay-Per-Click) is a digital advertising model where advertisers pay for each click on their ads, while SEM (Search Engine Marketing) is a broader strategy that includes PPC advertising and other tactics to increase visibility on search engines. In the context of PPC SEM roles, professionals often manage paid search campaigns using tools like Google Ads and need skills in keyword research and ad optimization.

What is the average salary for a PPC SEM specialist?

The average salary for a PPC SEM specialist typically ranges from $50,000 to $80,000 annually, depending on experience, location, and certifications. Entry-level roles may start lower, while experienced professionals with skills in tools like Google Ads and Bing Ads can earn higher salaries.

Is PPC in demand?

PPC (Pay-Per-Click) advertising specialists are in demand as businesses increasingly rely on digital marketing to reach customers. Skills in platforms like Google Ads and Bing Ads, along with data analysis and campaign management, are valuable in this growing field.

What is the difference between Ppc Sem vs Digital Marketing Specialist?

AspectPpc SemDigital Marketing Specialist
Primary FocusPaid search advertising campaignsOverall digital marketing strategies including SEO, content, social media, and paid ads
Required SkillsKeyword research, ad copywriting, bid management, analyticsSEO, content creation, social media management, analytics
CertificationsGoogle Ads certification, PPC certificationsGoogle Analytics, HubSpot, general marketing certifications
Work EnvironmentDigital advertising platforms, marketing agencies, in-house marketing teams

While Ppc Sem specialists focus specifically on paid search campaigns, Digital Marketing Specialists handle a broader range of online marketing activities. Both roles often collaborate but differ in scope and skill requirements.

What are popular job titles related to Ppc Sem jobs in California? For Ppc Sem jobs in California, the most frequently searched job titles are:
What job categories do people searching Ppc Sem jobs in California look for? The top searched job categories for Ppc Sem jobs in California are:
Ppc Sem jobs near you
Infographic showing various Ppc Sem job openings in California as of August 2026, with employment types broken down into 90% Full Time, 6% Part Time, 2% Temporary, and 2% Contract. Highlights an 84% Physical, 5% Hybrid, and 11% Remote job distribution, with an average salary of $70,128 per year, or $33.7 per hour.

Paid Search Marketing Manager: 26-02048

Akraya Inc.

San Diego, CA • On-site

$53 - $55/hr

Temporary

Posted 26 days ago

Job description


Primary Skills: PPC Marketing-Expert, Google Ads-Expert, Search Engine Marketing (SEM)-Advanced, Project Management-Advanced, Communication Skills-Advanced, Data Analysis-Advanced
Contract: W2
Duration: 12 months (with a high possibility of extension)
Location: San Diego CA (3 days onsite)
Pay Range: $53.00-$55.00 per hour
JOB SUMMARY:
We are seeking a results-driven PPC Marketing Manager to lead and optimize paid search marketing initiatives. This role will serve as the primary liaison between internal stakeholders and the external agency, ensuring PPC campaigns align with business objectives and deliver strong performance. The ideal candidate will bring hands-on expertise in Google Ads, campaign optimization, analytics, and project management while collaborating with cross-functional teams to drive continuous improvement and innovation.
JOB REQUIREMENTS:
  • Serve as the primary point of contact between internal stakeholders and the PPC agency.
  • Develop and execute paid search strategies aligned with business goals and growth objectives.Review campaign structure, keyword strategy, ad copy, landing pages, and optimization recommendations. Analyze campaign performance and provide data-driven insights and recommendations.
  • Partner with SEO, analytics, creative, and web teams to improve campaign performance.
  • Lead PPC projects, manage timelines, and ensure successful cross-functional execution.
  • Evaluate AI-powered advertising tools, including Smart Bidding and Performance Max. Conduct QA, competitive analysis, and identify opportunities for ongoing optimization.
Must Have Skills:
  • 3-4 years of hands-on PPC experience with Google Ads, Microsoft Ads, and other search platforms.
  • Strong knowledge of bid management, keyword strategy, Quality Score optimization, A/B testing, and campaign optimization.
  • Experience with Google Ads, SA360, Adobe Analytics, or similar analytics platforms.
  • Strong project management and stakeholder management skills.
Industry Experience Required:
3-4 years of experience managing paid search (PPC/SEM) campaigns, preferably in a consumer technology, eCommerce, or digital marketing environment. Experience collaborating with agencies, cross-functional stakeholders, and using AI-powered advertising tools is highly preferred. Bachelor's degree in Marketing, Business, or a related field is preferred.
ABOUT AKRAYA
Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Stevie Employer of the Year 2025, SIA Best Staffing Firm to work for 2025, Inc 5000 Best Workspaces in US (2025 & 2024) and Glassdoor's Best Places to Work (2023 & 2022)!
Industry Leaders in Tech Staffing
As Talent solutions provider for Fortune 100 Organizations, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires!
Join Akraya Today!
Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!
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About Akraya

Sourced by ZipRecruiter

Akraya is an award-winning IT staffing firm and the staffing partner of choice for many leading companies across the US. Akraya was recently voted as a 2021 Best Staffing Firm to Temp for by Staffing Industry Analysts and voted by our employees and consultants as a 2022 Glassdoor Best Places to Work.

Industry

Recruiting and staffing services

Company size

11 - 50 Employees

Headquarters location

Santa Clara, CA, US

Year founded

2001

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