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Ppc Sem Jobs in California (NOW HIRING)

JDI Distribution

SEO Specialist

Redlands, CA · On-site

$22 - $27/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Collaborate with content and marketing teams to align SEO strategy with content creation and campaigns. * Partner with the PPC Strategist to ensure SEO and paid media efforts are complementary.

YPM, Inc.

Paid Media Manager

Irvine, CA

$132K - $137K/yr

Beyond hands-on campaign management, this position will also be expected to train and mentor junior PPC/SEM managers on the Digital team. This is a great opportunity for someone who is highly ...

Horizon Media

Analyst, Search Engine Marketing

Los Angeles, CA · On-site

$66K - $85K/yr

  • Medical

  • Life

  • Retirement

  • PTO

An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team. * Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success.

JDI Distribution

SEO Specialist

Redlands, CA

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Collaborate with content and marketing teams to align SEO strategy with content creation and campaigns. \n * Partner with the PPC Strategist to ensure SEO and paid media efforts are complementary. \n

Horizon Media

Analyst, Search Engine Marketing

Los Angeles, CA · Hybrid

$66K - $85K/yr

  • Medical

  • Life

  • Retirement

  • PTO

An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team. * Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success.

Petal and Pup

SEM Performance Lead

San Francisco, CA · On-site

About the role As our SEM Performance Lead , you'll take ownership of our search performance strategy across Australia and the United States, driving profitable customer acquisition while supporting ...

Lam Research Corporation

SEM Technician 3

Fremont, CA · On-site

$23.56 - $46.63/hr

Knowledge of SEM image optimization for a variety of materials. * Ability to contribute to the development of Best Known Methods (BKM) for SEM imaging of new applications. * Ability to perform SEM ...

pataak

Responsible for generating quality traffic for our website (The US-based website and need the traffic also from the USA) Hands on experience in creating marketing campaigns for PPC campaigns, SEO, ...

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All JobsPpc Sem JobsPpc Sem Jobs in California

Ppc Sem information

See California salary details

$25.2K

$70.1K

$103.6K

How much do ppc sem jobs pay per year?

As of Aug 14, 2026, the average yearly pay for ppc sem in California is $70,128.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,300.00 and $82,900.00 per year, depending on experience, location, and employer.

What is a PPC SEM specialist?

PPC (Pay-Per-Click) and SEM (Search Engine Marketing) specialists are digital marketing professionals who manage online advertising campaigns to drive targeted traffic to websites. They create, optimize, and analyze ads on platforms like Google Ads and Bing Ads, ensuring businesses get the best return on their advertising investment. Their work includes keyword research, ad copywriting, bid management, and performance tracking. These specialists play a crucial role in increasing online visibility and generating leads or sales for businesses.

What are the key skills and qualifications needed to thrive as a PPC SEM specialist?

To excel as a PPC SEM Specialist, you need strong analytical skills, experience with digital marketing strategies, and typically a background in marketing or a related field. Familiarity with tools like Google Ads, Bing Ads, Google Analytics, and certifications such as Google Ads Certification are highly valued. Standout soft skills include attention to detail, creativity, and the ability to communicate insights clearly to stakeholders. These skills ensure effective campaign management, optimal ad performance, and maximized return on investment for clients or employers.

What are some common challenges faced by PPC SEM specialists and how can they be addressed?

PPC SEM specialists frequently encounter challenges such as increasing competition for ad placements, maintaining optimal quality scores, and adapting to frequent search engine algorithm updates. Managing tight budgets while maximizing ROI can also be demanding. Staying current with the latest trends and regularly analyzing campaign data helps address these challenges. Additionally, collaborating closely with content creators and web developers ensures cohesive messaging and landing page optimization, leading to better campaign performance.

Are PPC and SEM the same?

PPC (Pay-Per-Click) is a digital advertising model where advertisers pay for each click on their ads, while SEM (Search Engine Marketing) is a broader strategy that includes PPC advertising and other tactics to increase visibility on search engines. In the context of PPC SEM roles, professionals often manage paid search campaigns using tools like Google Ads and need skills in keyword research and ad optimization.

What is the average salary for a PPC SEM specialist?

The average salary for a PPC SEM specialist typically ranges from $50,000 to $80,000 annually, depending on experience, location, and certifications. Entry-level roles may start lower, while experienced professionals with skills in tools like Google Ads and Bing Ads can earn higher salaries.

Is PPC in demand?

PPC (Pay-Per-Click) advertising specialists are in demand as businesses increasingly rely on digital marketing to reach customers. Skills in platforms like Google Ads and Bing Ads, along with data analysis and campaign management, are valuable in this growing field.

What is the difference between Ppc Sem vs Digital Marketing Specialist?

AspectPpc SemDigital Marketing Specialist
Primary FocusPaid search advertising campaignsOverall digital marketing strategies including SEO, content, social media, and paid ads
Required SkillsKeyword research, ad copywriting, bid management, analyticsSEO, content creation, social media management, analytics
CertificationsGoogle Ads certification, PPC certificationsGoogle Analytics, HubSpot, general marketing certifications
Work EnvironmentDigital advertising platforms, marketing agencies, in-house marketing teams

While Ppc Sem specialists focus specifically on paid search campaigns, Digital Marketing Specialists handle a broader range of online marketing activities. Both roles often collaborate but differ in scope and skill requirements.

What are popular job titles related to Ppc Sem jobs in California?

For Ppc Sem jobs in California, the most frequently searched job titles are:

What job categories do people searching Ppc Sem jobs in California look for?

The top searched job categories for Ppc Sem jobs in California are:

Ppc Sem jobs near you
Infographic showing various Ppc Sem job openings in California as of August 2026, with employment types broken down into 90% Full Time, 6% Part Time, 2% Temporary, and 2% Contract. Highlights an 84% Physical, 5% Hybrid, and 11% Remote job distribution, with an average salary of $70,128 per year, or $33.7 per hour.

AI Search, SEO and SEM Manager - Contract

Altera Corporation

San Jose, CA • On-site

$118K - $172K/yr

Full-time

Posted 17 days ago

Job description

Job Details:
Job Description:
We are looking for an AI Search, SEO and SEM Manager - Contract to own Altera's organic and paid search presence and lead our strategy across the rapidly evolving AI search landscape.
This is a high-impact, cross-functional role at the intersection of marketing, content, web, product, analytics, and growth.
As search behavior evolves, customers are increasingly discovering brands through AI-generated answers, generative search experiences, and LLM-powered assistants. You will help ensure Altera is visible, accurate, and competitive across traditional search results, paid search campaigns, AI Overviews, generative engines, and LLM responses.
What You'll Do
AI Search
  • Develop Altera's strategy across answer engine optimization, generative engine optimization, and AI Overview optimization.

  • Optimize content for visibility and citation across platforms such as Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity.

  • Strengthen Altera's entity authority, structured data, and technical foundations for AI search.

  • Define and track emerging metrics, including AI citations, generative share of voice, referral traffic, and assisted conversions.

  • Monitor changes in AI search platforms and adapt strategy as the landscape evolves.

SEO
  • Own the end-to-end SEO strategy for altera.com and related digital properties.

  • Lead technical SEO initiatives, including crawlability, indexation, schema, Core Web Vitals, canonicalization, internal linking, and site architecture.

  • Conduct keyword, competitive, and content-gap research to identify high-value growth opportunities.

  • Partner with content and web teams to optimize existing pages and develop new content that ranks, engages, and converts.

  • Incorporate SEO requirements into website redesigns, content migrations, and product launches.

SEM
  • Develop and manage global paid search campaigns across Google Ads, Microsoft Advertising, and other relevant platforms.

  • Own campaign planning, keyword strategy, audience targeting, bidding, budgets, ad copy, landing-page alignment, and conversion tracking.

  • Optimize performance across click-through rate, cost per click, conversion rate, cost per acquisition, return on ad spend, and pipeline contribution.

  • Coordinate paid and organic search strategies to maximize visibility and improve efficiency.

  • Manage campaign testing, reporting, governance, and agency support as needed.

Analytics and Collaboration
  • Build integrated reporting across AI search, SEO, and SEM.

  • Translate performance data into clear recommendations for content, web, product marketing, and campaign teams.

  • Collaborate with product marketing, brand, engineering, analytics, creative, and regional teams.

  • Educate stakeholders on search trends, platform changes, and their impact on Altera's digital visibility.

  • Manage multiple campaigns, workstreams, timelines, and cross-functional dependencies.

The pay range below is for Bay Area California only. Actual salary may vary based on a number of factors including job location, job-related knowledge, skills, experiences, trainings, etc. We also offer incentive opportunities that reward employees based on individual and company performance.
$118.9K - $172.2K USD
We use artificial intelligence to screen, assess, or select applicants for the position. Applicants must be eligible for any required U.S. export authorizations.
Qualifications:
What You Bring
  • 5+ years of experience in SEO, SEM, digital marketing, or search strategy, ideally in B2B technology, SaaS, semiconductor, or a high-growth organization.

  • Proven success driving measurable organic and paid search growth.

  • Hands-on experience managing paid search campaigns, budgets, bidding strategies, and performance optimization.

  • Experience with AI search optimization, including AEO, GEO, or AIO.

  • Strong technical SEO knowledge, including schema, crawl analysis, Core Web Vitals, canonicalization, and indexation.

  • Proficiency with tools such as Google Ads, Microsoft Advertising, Google Search Console, Google Analytics, Semrush, Ahrefs, and Screaming Frog.

  • Strong analytical, project-management, and communication skills.

  • Ability to work effectively across marketing, content, web, engineering, analytics, and executive teams.

  • Experience in semiconductor, enterprise technology, engineering, or technical B2B markets is preferred.

Job Type:
Contract Employee (Fixed Term)
Shift:
Shift 1 (United States of America)
Primary Location:
San Jose, California, United States
Additional Locations:
Posting Statement:
All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

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