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Ppc Sem Jobs in California (NOW HIRING)

YPM, Inc.

Paid Media Manager

Irvine, CA · On-site

$132K - $137K/yr

Beyond hands-on campaign management, this position will also be expected to train and mentor junior PPC/SEM managers on the Digital team. This is a great opportunity for someone who is highly ...

JDI Distribution

SEO Specialist

Redlands, CA · On-site

Collaborate with content and marketing teams to align SEO strategy with content creation and campaigns. \n * Partner with the PPC Strategist to ensure SEO and paid media efforts are complementary. \n

Petal and Pup

SEM Performance Lead

San Francisco, CA · On-site

About the role As our SEM Performance Lead , you'll take ownership of our search performance strategy across Australia and the United States, driving profitable customer acquisition while supporting ...

PETAL & PUP

SEM Performance Lead

San Francisco, CA · On-site

$90 - $130/hr

About the role As our SEM Performance Lead , you'll take ownership of our search performance strategy across Australia and the United States, driving profitable customer acquisition while supporting ...

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All JobsPpc Sem JobsPpc Sem Jobs in California

Ppc Sem information

See California salary details

$25.2K

$70.1K

$103.6K

How much do ppc sem jobs pay per year?

As of Sep 5, 2026, the average yearly pay for ppc sem in California is $70,128.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,300.00 and $82,900.00 per year, depending on experience, location, and employer.

What is a PPC SEM specialist?

PPC (Pay-Per-Click) and SEM (Search Engine Marketing) specialists are digital marketing professionals who manage online advertising campaigns to drive targeted traffic to websites. They create, optimize, and analyze ads on platforms like Google Ads and Bing Ads, ensuring businesses get the best return on their advertising investment. Their work includes keyword research, ad copywriting, bid management, and performance tracking. These specialists play a crucial role in increasing online visibility and generating leads or sales for businesses.

What are the key skills and qualifications needed to thrive as a PPC SEM specialist?

To excel as a PPC SEM Specialist, you need strong analytical skills, experience with digital marketing strategies, and typically a background in marketing or a related field. Familiarity with tools like Google Ads, Bing Ads, Google Analytics, and certifications such as Google Ads Certification are highly valued. Standout soft skills include attention to detail, creativity, and the ability to communicate insights clearly to stakeholders. These skills ensure effective campaign management, optimal ad performance, and maximized return on investment for clients or employers.

What are some common challenges faced by PPC SEM specialists and how can they be addressed?

PPC SEM specialists frequently encounter challenges such as increasing competition for ad placements, maintaining optimal quality scores, and adapting to frequent search engine algorithm updates. Managing tight budgets while maximizing ROI can also be demanding. Staying current with the latest trends and regularly analyzing campaign data helps address these challenges. Additionally, collaborating closely with content creators and web developers ensures cohesive messaging and landing page optimization, leading to better campaign performance.

What is the difference between Ppc Sem vs Digital Marketing Specialist?

AspectPpc SemDigital Marketing Specialist
Primary FocusPaid search advertising campaignsOverall digital marketing strategies including SEO, content, social media, and paid ads
Required SkillsKeyword research, ad copywriting, bid management, analyticsSEO, content creation, social media management, analytics
CertificationsGoogle Ads certification, PPC certificationsGoogle Analytics, HubSpot, general marketing certifications
Work EnvironmentDigital advertising platforms, marketing agencies, in-house marketing teams

While Ppc Sem specialists focus specifically on paid search campaigns, Digital Marketing Specialists handle a broader range of online marketing activities. Both roles often collaborate but differ in scope and skill requirements.

Is PPC in demand?

PPC (Pay-Per-Click) advertising specialists are in consistent demand as businesses seek to increase online visibility and sales through platforms like Google Ads and social media. Skills in campaign management, analytics, and tools such as Google Analytics are valuable, and the role often requires certification and ongoing learning to stay current with digital marketing trends.

What is the average salary for a PPC specialist?

The average salary for a PPC (Pay-Per-Click) specialist typically ranges from $45,000 to $70,000 annually, depending on experience, location, and certifications. Entry-level roles may start lower, while experienced professionals with skills in tools like Google Ads and analytics can earn higher salaries.

What are popular job titles related to Ppc Sem jobs in California?

For Ppc Sem jobs in California, the most frequently searched job titles are:

What job categories do people searching Ppc Sem jobs in California look for?

The top searched job categories for Ppc Sem jobs in California are:

Ppc Sem jobs near you
Infographic showing various Ppc Sem job openings in California as of August 2026, with employment types broken down into 92% Full Time, 6% Part Time, and 2% Contract. Highlights an 85% Physical, 4% Hybrid, and 11% Remote job distribution, with an average salary of $70,128 per year, or $33.7 per hour.

Paid Media Manager

YPM, Inc.

Irvine, CA • On-site

$132K - $137K/yr

Full-time

Re-posted 13 days ago

Key responsibilities

  • Build, launch, manage, and optimize digital advertising campaigns across multiple paid channels and search engine platforms.

  • Develop and maintain relationships with clients and communicate campaign strategies, findings, and recommendations.

  • Prepare and present client reports on campaign performance, KPIs, ROI, and goals.

Job description

YPM, Inc. is looking to add an exceptionally talented and experienced Paid Media Manager to join our Digital media team. The ideal candidate will have extensive hands-on experience successfully managing and growing digital campaigns on both Google and Microsoft (Bing) Ads across all campaign types including Search, Display, Performance Max, Local Service Ads, Demand Gen and YouTube Ads. Beyond hands-on campaign management, this position will also be expected to train and mentor junior PPC/SEM managers on the Digital team.


This is a great opportunity for someone who is highly organized, proactive, reliable and career-minded to join a dynamic and talented team. A competitive salary and full benefits package are offered.

Key Duties/Responsibilities include but not limited to the following:

  • Build, launch, manage and optimize across multiple paid digital channels / search engine platforms media plans (Google, Bing, etc.) in varying verticals.
  • Develop and maintain strong, key relationships with clients/brands; communicate with clients and respective Google reps on strategic direction of PPC campaign initiatives, identifying key findings and recommendations.
  • Prepare and present timely weekly/monthly client reporting and recommendations for all client KPI's, ROI, and goals.
  • Actively test and analyze keywords, bid management, ad copy, & landing pages.
  • Adjust all campaigns to align with approved client budgets (monthly and annually).
  • Communicate regularly with team members on campaign developments, timelines, deliverables and performance reporting.
  • Conduct regular competitor research to analyze and gather insights that can improve assigned campaigns and conversion flows.
  • Keep abreast of search engine and PPC industry trends, developments and best practices.
  • Maintain a consistent weekly work schedule and proper communication protocols with management given the demands of clients dispersed across multiple time zones.

Desired Skills & Experience:

  • Bachelor's degree desired or equivalent work experience.
  • 4+ years of recent SEM/PPC campaign management, online marketing or comparable digital experience.
  • Experience working with large scale and complex brand campaigns.
  • Experience managing campaigns via Google Ads Editor (bulk editing)
  • Experience with analytics / tracking tools: Google Analytics (Universal & GA4), SEMRush, Google Tag Manager.
  • Experience with bid management and reporting tools.
  • Strong communication skills with the ability to clearly and effectively articulate thoughts and points across all client & internal management levels.
  • Knowledge of digital marketing buying / best practices (PPC, Display, Creative and Landing Page Optimization, etc.).
  • Experience optimizing landing pages and performing A/B and multivariate testing.
  • Great attention to detail and a commitment to data integrity.
  • Strong ability to multi-task, prioritize and respond with appropriate sense of urgency in a fast-paced, deadline-driven environment.
  • Ability to work both independently and as part of a team in a professional business environment.
  • Proficient/Advanced computer skills in Microsoft Office Suite (Word, Excel, PowerPoint & Outlook).
  • Bing Ads Accredited Professional (Preferred).
  • Google Search Certified (Preferred).
  • Google Analytics Certified a plus.
  • Moderate Proficiency in Google Tag Manager a plus.
  • Experience with Call tracking integration a plus (i.e. CallRail, Invoca, CallTrackingMetrics)
  • Experience managing 3rd Party Programmatic Display programs (Preferred).

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