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Ppc Sem Jobs (NOW HIRING)

Clix

Paid Media Strategist (PPC/SEM)

Saint Louis, MO · Remote

You will manage all aspects of PPC/SEM campaigns, including strategy development, keyword research, ad creation, campaign optimization, and performance analysis. Your expertise in Google Ads and ...

MOTA

SEO / PPC Expert

Sunnyvale, CA · On-site

You can be a SEO or PPC Guru. But you must be a Guru. Doing what not to do with SEO / PPC is as ... Manage day-to-day SEM / SEO activities including new product launch initiatives, site enhancements ...

FatCat Strategies

PPC Specialist

Raleigh, NC · On-site

FatCat is looking for a PPC Specialist to own paid media next to our current pro and pitch in on SEO and SEM as needed. You will run Google Ads and Meta campaigns that drive booked appointments and ...

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FatCat Strategies

PPC Specialist

Raleigh, NC · On-site

FatCat is looking for a PPC Specialist to own paid media next to our current pro and pitch in on SEO and SEM as needed. You will run Google Ads and Meta campaigns that drive booked appointments and ...

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Ppc Sem information

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$25.5K

$71.1K

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How much do ppc sem jobs pay per year?

As of Jun 12, 2026, the average yearly pay for ppc sem in the United States is $71,058.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $84,000.00 per year, depending on experience, location, and employer.

What are PPC and SEM specialists?

PPC (Pay-Per-Click) and SEM (Search Engine Marketing) specialists are digital marketing professionals who manage online advertising campaigns to drive targeted traffic to websites. They create, optimize, and analyze ads on platforms like Google Ads and Bing Ads, ensuring businesses get the best return on their advertising investment. Their work includes keyword research, ad copywriting, bid management, and performance tracking. These specialists play a crucial role in increasing online visibility and generating leads or sales for businesses.

What is PPC in salary?

PPC in salary typically refers to pay-per-click advertising roles, such as PPC specialists or managers, whose salaries vary based on experience, location, and skill level. Entry-level PPC roles may start around $40,000 annually, while experienced professionals can earn over $80,000 or more, especially with certifications in tools like Google Ads.

What are the key skills and qualifications needed to thrive as a PPC SEM Specialist, and why are they important?

To excel as a PPC SEM Specialist, you need strong analytical skills, experience with digital marketing strategies, and typically a background in marketing or a related field. Familiarity with tools like Google Ads, Bing Ads, Google Analytics, and certifications such as Google Ads Certification are highly valued. Standout soft skills include attention to detail, creativity, and the ability to communicate insights clearly to stakeholders. These skills ensure effective campaign management, optimal ad performance, and maximized return on investment for clients or employers.

What are some common challenges faced by PPC SEM specialists and how can they be addressed?

PPC SEM specialists frequently encounter challenges such as increasing competition for ad placements, maintaining optimal quality scores, and adapting to frequent search engine algorithm updates. Managing tight budgets while maximizing ROI can also be demanding. Staying current with the latest trends and regularly analyzing campaign data helps address these challenges. Additionally, collaborating closely with content creators and web developers ensures cohesive messaging and landing page optimization, leading to better campaign performance.

Are PPC and SEM the same?

PPC (Pay-Per-Click) is a digital advertising model where advertisers pay for each click on their ads, and SEM (Search Engine Marketing) is a broader strategy that includes PPC advertising and other tactics to increase visibility on search engines. As a PPC specialist, understanding both concepts is essential, as PPC is a core component of SEM campaigns.

Is PPC harder than SEO?

PPC specialists focus on creating and managing paid advertising campaigns, which require quick adjustments and budget management, while SEO professionals optimize websites for organic search rankings, often involving long-term strategies. Both roles demand different skill sets; PPC can be more immediate but competitive, whereas SEO involves ongoing content and technical work. The difficulty depends on individual skills and the specific campaign or website goals.

What job makes $10,000 a month without a degree?

A PPC SEM specialist can potentially earn $10,000 or more per month through managing paid advertising campaigns, especially with experience, strong skills in platforms like Google Ads and Facebook Ads, and a successful track record. High earnings are often achieved by freelancers or agency owners who scale their client base and optimize campaigns effectively.

What is the difference between Ppc Sem vs Digital Marketing Specialist?

AspectPpc SemDigital Marketing Specialist
Primary FocusPaid search advertising campaignsOverall digital marketing strategies including SEO, content, social media, and paid ads
Required SkillsKeyword research, ad copywriting, bid management, analyticsSEO, content creation, social media management, analytics
CertificationsGoogle Ads certification, PPC certificationsGoogle Analytics, HubSpot, general marketing certifications
Work EnvironmentDigital advertising platforms, marketing agencies, in-house marketing teams

While Ppc Sem specialists focus specifically on paid search campaigns, Digital Marketing Specialists handle a broader range of online marketing activities. Both roles often collaborate but differ in scope and skill requirements.

More about Ppc Sem jobs
What states have the most Ppc Sem jobs? States with the most job openings for Ppc Sem jobs include:
What job categories do people searching Ppc Sem jobs look for? The top searched job categories for Ppc Sem jobs are:
Ppc Sem jobs near you
Infographic showing various Ppc Sem job openings in the United States as of June 2026, with employment types broken down into 50% Full Time, and 50% Part Time. Highlights an 100% In-person job distribution, with an average salary of $71,058 per year, or $34.2 per hour.
Paid Media Strategist (PPC/SEM)

Paid Media Strategist (PPC/SEM)

The Clix Group

Saint Louis, MO • On-site

Full-time

Retirement, PTO

Posted 27 days ago

Job description

Clix is composed of expert digital marketing strategists, creatives, problem solvers, and doers who lead and manage successful digital marketing campaigns across a wide variety of industries, companies, and contexts. Be part of an amazing culture built on and driven by collaboration, ongoing professional growth, and performance.
We are seeking a talented Paid Media Strategist to join our team and play a pivotal role in developing and executing highly effective Google Ads campaigns for our clients. You will manage all aspects of PPC/SEM campaigns, including strategy development, keyword research, ad creation, campaign optimization, and performance analysis. Your expertise in Google Ads and industry best practices will drive the success of our clients' digital marketing campaigns.
Clix fosters an environment where there is a continual opportunity to learn and grow in your career. The option to work remotely allows each team member to be more productive while working where they are most comfortable. Our integration with top digital collaboration tools allows the team to feel connected and work seamlessly, even in a remote environment. On top of that, a competitive salary, a full range of benefits, matching 401(k), paid time off (PTO), and an all-around exciting working environment round out the package offered by Clix.
Role Responsibilities:
  • Develop comprehensive paid strategies tailored to the client's goals, target audience, and budget.
  • Conduct thorough keyword research and analysis to identify high-performing keywords and optimize campaign performance.
  • Create compelling and persuasive ad copy that aligns with clients' brand voice and objectives.
  • Set up and optimize Google Ads campaigns, including ad groups, keyword targeting, bidding strategies, and ad extensions.
  • Continuously monitor campaign performance, identify areas for improvement, and implement optimization strategies to maximize return on ad spend (ROAS).
  • Conduct A/B testing and implement data-driven decisions to improve campaign performance.
  • Provide clients/teammates with regular reports and analysis of key metrics, highlighting campaign performance, trends, and actionable insights.
  • Stay up-to-date with industry trends, best practices, and algorithm updates to ensure our strategies align with the latest developments in paid media.

Ideal Education and Experience:
  • Bachelor's degree in marketing, advertising, or a related field (preferred).
  • Proven experience as a PPC/SEM Strategist (3-5 years of experience), managing Google Ads campaigns for diverse clients.
  • Deep understanding of the Google Ads platform, including campaign setup, optimization techniques, and reporting.
  • Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
  • Proficient in using analytics and tracking tools, such as Google Analytics and Google Tag Manager.
  • Excellent knowledge of keyword research tools, competitor analysis, and industry trends.
  • Solid understanding of search engine marketing principles and best practices.
  • Exceptional attention to detail and ability to manage multiple projects simultaneously.
  • Strong communication skills, both written and verbal, with the ability to effectively present complex information to clients and team members.
  • Google Ads certification is a plus.

St. Louis, MO or Little Rock, AR candidates only.

Apply