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Ppc Sem Jobs (NOW HIRING)

Clix

Paid Media Strategist (PPC/SEM)

MO · Remote

You will manage all aspects of PPC/SEM campaigns, including strategy development, keyword research, ad creation, campaign optimization, and performance analysis. Your expertise in Google Ads and ...

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How much do ppc sem jobs pay per year?

As of Sep 5, 2026, the average yearly pay for ppc sem in the United States is $71,058.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $84,000.00 per year, depending on experience, location, and employer.

What is a PPC SEM specialist?

PPC (Pay-Per-Click) and SEM (Search Engine Marketing) specialists are digital marketing professionals who manage online advertising campaigns to drive targeted traffic to websites. They create, optimize, and analyze ads on platforms like Google Ads and Bing Ads, ensuring businesses get the best return on their advertising investment. Their work includes keyword research, ad copywriting, bid management, and performance tracking. These specialists play a crucial role in increasing online visibility and generating leads or sales for businesses.

What are the key skills and qualifications needed to thrive as a PPC SEM specialist?

To excel as a PPC SEM Specialist, you need strong analytical skills, experience with digital marketing strategies, and typically a background in marketing or a related field. Familiarity with tools like Google Ads, Bing Ads, Google Analytics, and certifications such as Google Ads Certification are highly valued. Standout soft skills include attention to detail, creativity, and the ability to communicate insights clearly to stakeholders. These skills ensure effective campaign management, optimal ad performance, and maximized return on investment for clients or employers.

What are some common challenges faced by PPC SEM specialists and how can they be addressed?

PPC SEM specialists frequently encounter challenges such as increasing competition for ad placements, maintaining optimal quality scores, and adapting to frequent search engine algorithm updates. Managing tight budgets while maximizing ROI can also be demanding. Staying current with the latest trends and regularly analyzing campaign data helps address these challenges. Additionally, collaborating closely with content creators and web developers ensures cohesive messaging and landing page optimization, leading to better campaign performance.

What is the difference between Ppc Sem vs Digital Marketing Specialist?

AspectPpc SemDigital Marketing Specialist
Primary FocusPaid search advertising campaignsOverall digital marketing strategies including SEO, content, social media, and paid ads
Required SkillsKeyword research, ad copywriting, bid management, analyticsSEO, content creation, social media management, analytics
CertificationsGoogle Ads certification, PPC certificationsGoogle Analytics, HubSpot, general marketing certifications
Work EnvironmentDigital advertising platforms, marketing agencies, in-house marketing teams

While Ppc Sem specialists focus specifically on paid search campaigns, Digital Marketing Specialists handle a broader range of online marketing activities. Both roles often collaborate but differ in scope and skill requirements.

Is PPC in demand?

PPC (Pay-Per-Click) advertising specialists are in consistent demand as businesses seek to increase online visibility and sales through platforms like Google Ads and social media. Skills in campaign management, analytics, and tools such as Google Analytics are valuable, and the role often requires certification and ongoing learning to stay current with digital marketing trends.

What is the average salary for a PPC specialist?

The average salary for a PPC (Pay-Per-Click) specialist typically ranges from $45,000 to $70,000 annually, depending on experience, location, and certifications. Entry-level roles may start lower, while experienced professionals with skills in tools like Google Ads and analytics can earn higher salaries.
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What states have the most Ppc Sem jobs?

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Ppc Sem jobs near you
Infographic showing various Ppc Sem job openings in the United States as of August 2026, with employment types broken down into 95% Full Time, 3% Part Time, and 2% Contract. Highlights an 85% Physical, 4% Hybrid, and 11% Remote job distribution, with an average salary of $71,058 per year, or $34.2 per hour.

Paid Media Strategist (PPC/SEM)

North American Montessori

MO • Remote

Full-time

Retirement, PTO

Re-posted 21 days ago

Job description

Clix is composed of expert digital marketing strategists, creatives, problem solvers, and doers who lead and manage successful digital marketing campaigns across a wide variety of industries, companies, and contexts. Be part of an amazing culture built on and driven by collaboration, ongoing professional growth, and performance.


We are seeking a talented Paid Media Strategist to join our team and play a pivotal role in developing and executing highly effective Google Ads campaigns for our clients. You will manage all aspects of PPC/SEM campaigns, including strategy development, keyword research, ad creation, campaign optimization, and performance analysis. Your expertise in Google Ads and industry best practices will drive the success of our clients' digital marketing campaigns.


Clix fosters an environment where there is a continual opportunity to learn and grow in your career. The option to work remotely allows each team member to be more productive while working where they are most comfortable. Our integration with top digital collaboration tools allows the team to feel connected and work seamlessly, even in a remote environment. On top of that, a competitive salary, a full range of benefits, matching 401(k), paid time off (PTO), and an all-around exciting working environment round out the package offered by Clix.


Role Responsibilities:


  • Develop comprehensive paid strategies tailored to the client's goals, target audience, and budget.
  • Conduct thorough keyword research and analysis to identify high-performing keywords and optimize campaign performance.
  • Create compelling and persuasive ad copy that aligns with clients' brand voice and objectives.
  • Set up and optimize Google Ads campaigns, including ad groups, keyword targeting, bidding strategies, and ad extensions.
  • Continuously monitor campaign performance, identify areas for improvement, and implement optimization strategies to maximize return on ad spend (ROAS).
  • Conduct A/B testing and implement data-driven decisions to improve campaign performance.
  • Provide clients/teammates with regular reports and analysis of key metrics, highlighting campaign performance, trends, and actionable insights.
  • Stay up-to-date with industry trends, best practices, and algorithm updates to ensure our strategies align with the latest developments in paid media.


Ideal Education and Experience:


  • Bachelor's degree in marketing, advertising, or a related field (preferred).
  • Proven experience as a PPC/SEM Strategist (3-5 years of experience), managing Google Ads campaigns for diverse clients.
  • Deep understanding of the Google Ads platform, including campaign setup, optimization techniques, and reporting.
  • Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
  • Proficient in using analytics and tracking tools, such as Google Analytics and Google Tag Manager.
  • Excellent knowledge of keyword research tools, competitor analysis, and industry trends.
  • Solid understanding of search engine marketing principles and best practices.
  • Exceptional attention to detail and ability to manage multiple projects simultaneously.
  • Strong communication skills, both written and verbal, with the ability to effectively present complex information to clients and team members.
  • Google Ads certification is a plus.


St. Louis, MO or Little Rock, AR candidates only.

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