Poppi Jobs (NOW HIRING)

Our Opportunity!

We are so much more than a soda brand. We’re a passionate group of people dedicated to creating a culture of happiness and health for all by revolutionizing the soda experience. 

The Associate, Collegiate and Advocate Relations will assist Poppi’s collegiate events, online community and micro-influencer ecosystem: supporting strategy, execution, and long-term growth of our  collegiate and creator community. This role is responsible for supporting the activation of creators around key brand moments, building authentic relationships at scale, and ensuring poppi shows up culturally across campuses and social platforms.

This role blends collegiate marketing campaigns and creator marketing with strong cross-functional collaboration across Brand, Creative, Trade and Culture teams. You’ll support high-impact creator initiatives, scale our creator community, and manage college creator relationships to ensure poppi continues to grow as College’s Favorite Soda.

Collegiate & Advocate Community Support

• Support poppi’s collegiate advocates, post-graduates advocate programming, and micro-influencer communities
• Execute and scale systems for recruiting, onboarding, and nurturing long-term advocates
• Foster authentic, high-trust relationships that drive consistent advocacy and cultural relevance
• Serve as a key point of contact for creator and advocate communications

Creator Campaign Strategy & Execution Support

• Support poppi Advocate campaigns tied to key brand moments, including:
• Flavor launches
• Major cultural moments (e.g., Super Bowl, Spring Break, Back to School)
• Evergreen brand support initiatives
• Execute creator engagement through weekly seeding programs (100+ seedings per week), relationship building, and long-term partnerships
• Create briefs and manage communications with community + agencies
• Ensure creator activations align with brand voice, values, and campaign objectives
• Track performance and engagement to inform future strategy

Events & IRL Moments 

• Support the planning and execution of on-campus events, brand pop-ups, and experiential moments tied to sports, Greek life, and key cultural moments
• Attend and document events, creating behind-the-scenes and real time content that extends the moment across platforms
• Coordinate with the brand and field marketing teams to ensure poppi has a powerful, on-brand presence at major campus events

Operational Support & Program Management

• Support the creation of “prebiotic party” mailing lists and communications
• Successfully follow timelines and workflows across creator initiatives
• Support budget tracking and forecasting related to creator and advocate programs

Cross-Functional Partnership

• Provide insights into creator trends, Gen Z behavior, and campus culture
• Support and develop interns as well as the college ambassador program

Compensation and Benefits:

• The expected compensation range for this position is between $73,400 - $122,850.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 5% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Minimum Qualifications (Required)

• Bachelor’s degree in Marketing, Communications, or a related field
• 1–2+ years of experience in creator marketing, community management, brand marketing, or partnerships
• Experience working within creator ecosystems (organic and/or paid)
• Strong collaboration skills with the ability to influence cross-functionally
• Experience analyzing performance data and applying insights to improve results
• Based in a hub location with flexibility to travel as needed
• Some lifting and the movement of moderate loads require a 50-pound lifting ability.

Preferred Qualifications

• Strong relationship builder with experience managing creator or community programs
• Highly organized and proactive, with the ability to manage multiple initiatives simultaneously
• Strategic thinker with a bias for action and strong execution skills
• Strong communicator with sound judgment and cultural awareness
• Deep understanding of social media trends, audience engagement, and college/culture-driven moments
• Passion for brand storytelling, community-building, and experiential marketing
• Creative, culturally curious, and energized by fast-paced, high-growth environments
• Enjoys being “in the field” and actively engaged in real-world activations and experiences
• Positive, people-first mindset with a strong ownership mentality
• Excited to represent and champion the poppi brand authentically

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement

Minimum Qualifications (Required)

• Bachelor’s degree in Marketing, Communications, or a related field
• 1–2+ years of experience in creator marketing, community management, brand marketing, or partnerships
• Experience working within creator ecosystems (organic and/or paid)
• Strong collaboration skills with the ability to influence cross-functionally
• Experience analyzing performance data and applying insights to improve results
• Based in a hub location with flexibility to travel as needed
• Some lifting and the movement of moderate loads require a 50-pound lifting ability.

Preferred Qualifications

• Strong relationship builder with experience managing creator or community programs
• Highly organized and proactive, with the ability to manage multiple initiatives simultaneously
• Strategic thinker with a bias for action and strong execution skills
• Strong communicator with sound judgment and cultural awareness
• Deep understanding of social media trends, audience engagement, and college/culture-driven moments
• Passion for brand storytelling, community-building, and experiential marketing
• Creative, culturally curious, and energized by fast-paced, high-growth environments
• Enjoys being “in the field” and actively engaged in real-world activations and experiences
• Positive, people-first mindset with a strong ownership mentality
• Excited to represent and champion the poppi brand authentically