About the Teamย
The Inventory Enablement & Optimization team serves as theย single sourceย of truth for all areas of our business that have an inventoryย component, bringing together supply and demand side data to serve the needs of all platform deal stakeholders. We ensure Roku is monetizing its advertising inventory as efficiently as possible with a focus toward gross profitability.ย
About the Roleย
We are seeking an Analyst, Inventory Enablement & Optimization to join our PAG (Political, Advocacy & Government)ย vertical. This role will partner with the existing PAG Inventory Analyst to support the growing political advertising business across both Programmatic and Direct IO deal types. The ideal candidate will serve as a key partner to Sales, Client Services, and Ad Operations - ensuring that inventory is accurately forecasted, efficientlyย allocated, andย optimizedย to maximize revenue for one of Roku's fastest-growing and most dynamic verticals.ย
For Santa Monica Only - The estimated annual salary for this position is between $100,000 - $120,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.ย
What You'll Be Doingย
Inventory Forecasting & Avails Managementย
- Process and analyze inventory availability (avails) requests via Salesforce for PAG advertisers across Direct IO and Programmatic deal typesย
- Validate avails against flight parameters (targeting, geo, dates, frequency, creative duration) and provideย accurateย inventory forecasts to Sales and Client Services teamsย
- Conduct Deal Desk approvals - reviewing that opportunities align with active avails requests and that all parameters match flight detailsย
Campaign Pacing & Optimizationย
- Monitor campaign pacing within ad server UIs andย consolidatedย pacing dashboards (Tableau/Looker)ย
- Troubleshoot under pacing campaigns using ad server UIs, avails tools, RAMS holistic optimization loss/filter reasons, sell-through reporting, and demand forecastsย
- Provide weekly optimization recommendations to Account Managers via Salesforce Optimization Cases, flagging campaigns at risk and recommending actionable changes (priority adjustments, frequency cap changes, targeting modifications)ย
3P Supply Enablement & Programmatic Supportย
- Manage andย optimizeย 3rd-party supply via RPM (Roku Partner Media), MCTV, and PMP deal setups for the PAG verticalย
- Support PMP deal creation, blocklist management,ย adomainย configurations, and inventory package targeting for political programmatic campaignsย
- Collaborate with Ad Operations to ensure proper placement allocation, frequency caps, and priority settings at launch for PAG campaigns across OneView, GAM, and MCTVย
Supply & Demand Analysisย
- Conduct supply/demand analysis toย identifyย inventory gaps, saturation risks, and revenue optimization opportunities within the PAG verticalย
- Maintain and contribute to weekly reporting on display and video KPIs, sell-through rates, and closed/won ad buysย
- Provideย data-driven insights to Sales teams to support pipeline growth and competitive positioning against other political advertising platformsย
Cross-Functional Collaborationย
- Serve as a primary inventory point of contact for PAG Account Executives, Account Managers, and Client Services teams across multiple geographical locations (New York and West Coast)ย
- Collaborate with Ad Operations on campaign setup, launch readiness, and trafficking requirements specific to PAG (political creative compliance, disclaimer requirements, inventory packageย selection)ย
- Partner with the Programmatic IEO sub-team on demand facilitation and holistic optimization strategies for political supplyย
We'reย Excited If You Haveย
Required:ย
- 3-5 years of experience in ad operations, inventory management, media planning, or a related digital advertising roleย
- Strongย proficiencyย in Salesforce (avails management, deal desk workflows, opportunity tracking)ย
- Experience with ad serving platforms and campaign management tools (e.g., OneView, Google Ad Manager,ย FreeWheel, or similar DSP/SSP platforms)ย
- Proficiencyย in Tableau or similar data visualization/reporting toolsย
- Strong analytical skills with the ability to interpret supply/demand data and translate it into actionable recommendationsย
- Understanding of programmatic advertising ecosystems (PMP, PG, Open Exchange) and Direct IO deal executionย
- Experience managing 3P supply partnerships or programmatic marketplace operations (e.g., SSP deal configuration, whitelist/blocklist management)ย
- Excellent communication and organizational skills with the ability to manage multiple stakeholders across geographical locationsย
- Advancedย proficiencyย in Microsoft Excel (pivot tables, VLOOKUP, data modeling)ย
Preferred:ย
- Experience working in political, advocacy, or government advertising (understanding of election cycles, political creative requirements, compliance regulations)ย
- Experience coordinating across multiple time zones and office locationsย
- Familiarity with CTV/OTT advertising inventory and ad call mechanics (CSAI/SSAI, RAMS)ย
- Knowledge of audience data management platforms and targeting strategiesย
- Experience with inventory forecasting tools and revenue-at-risk trackingย
- Understanding of PAG-specific business rules (political disclaimers, bipartisan requirements, attestation processes, state-level advertising regulations)ย
ย ย ย #LI-SR3