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Personalization Analyst Jobs (NOW HIRING)

Specialist, Personalization & Testing

Clayton, MO · On-site

$20.25 - $26.25/hr

Support analysis of online customer behaviors and identify key user journeys across high-value segments for personalization * Develop personalization tactics: Ideate, prioritize, and execute relevant ...

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How much do personalization analyst jobs pay per year?

As of Sep 14, 2026, the average yearly pay for personalization analyst in the United States is $73,261.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,500.00 and $87,000.00 per year, depending on experience, location, and employer.

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Specialist, Personalization & Testing

Saint Louis, MO

caleres
Retail • 10K+ employees

Full-time

Medical, Retirement, PTO

Re-posted 23 days ago


Caleres rating

6.6

Company rating: 6.6 out of 10

Based on 28 frontline employees who took The Breakroom Quiz


Job description

Join our dynamic and thriving footwear company as a Specialist, Personalization & Testing in St. Louis, MO where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

What will you be doing? 

  • Conduct quantitative and qualitative customer research: Support analysis of online customer behaviors and identify key user journeys across high-value segments for personalization 
  • Develop personalization tactics: Ideate, prioritize, and execute relevant personalization tactics for high-value customer segments under the direction of Personalization & Testing team Lead
  • Collaborate with cross-functional business partners: Translate marketing goals and customer behavior questions to actionable A/B/n testing scenarios 
  • Define success measurement for A/B/n Tests: Partner with Personalization & Testing team Lead and Digital Analytics team to define key performance metrics that best align to each A/B/n test hypothesis 
  • Maintain knowledge of platform tools: Understand technical practices to execute server-side and client-side A/B/n testing 
  • A/B/n Program Management: Own operations and execution of A/B/n testing, shepherding tests through the Delivery processes, analyze results, distill learnings, and provide recommendations to key stakeholders in written and verbal formats 

Perks you will enjoy!

  • Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
  • Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
  • Get Paid When You Want: Access your money as you earn it and request your earnings before payday
  • Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
  • Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!
  • Site Perks: Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking located in the convenient area of downtown Clayton, MO 

 

 

Qualifications that make you the perfect fit!

  • Bachelor’s Degree in related field preferred
  • 1-3 years of previous business experience in eCommerce, digital marketing, digital CX, digital UX, digital analytics or related disciplines preferred, but not required
  • Experience with Personalization and A/B Testing planning and execution in a customer-centric and data-driven environment
  • Excellent communication skills (written, oral and in presentation)
  • Strong problem-solving and critical thinking skills
  • Microsoft Office, web analytics, and content management system experience required. Adobe Analytics, Sitecore, Quantum Metric experience preferred

What Caleres employees say

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Caleres logo

About Caleres

Sourced by ZipRecruiter

The name Caleres comes from the Latin word calēre meaning to glow with passion or intensity. It’s that passion that helped our founder, George Warren Brown, forever change the way the world felt about fit. Before our company was born, shoemakers typically made the same shoe for both the right and left foot and it was difficult to distinguish shoes made for men and women. As a global footwear company, home to a diverse portfolio of loved and admired brands, Caleres has been ferocious about fit since 1878. The Caleres story is most simply defined by the company's mission: Inspire people to feel great...feet first. This includes creating sustainable value for all our stakeholders. We offer retailers and consumers a carefully cultivated portfolio of leading brands. Outfitted in our brands, customers can step confidently into every aspect of their life.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Saint Louis, MO, US

Year founded

1878