Identify opportunities to increase brand presence across Google, ChatGPT, Gemini, Perplexity, and other AI-driven discovery platforms * Monitor and adapt to changes in search behavior, SERP features ...
Identify opportunities to increase brand presence across Google, ChatGPT, Gemini, Perplexity, and other AI-driven discovery platforms * Monitor and adapt to changes in search behavior, SERP features ...
SEO / GEO / AEO Strategist
Raleigh, NC · On-site
Identify opportunities to increase brand presence across Google, ChatGPT, Gemini, Perplexity, and other AI-driven discovery platforms * Monitor and adapt to changes in search behavior, SERP features ...
SEO / GEO / AEO Strategist
Raleigh, NC · On-site
Identify opportunities to increase brand presence across Google, ChatGPT, Gemini, Perplexity, and other AI-driven discovery platforms * Monitor and adapt to changes in search behavior, SERP features ...
SEO / GEO / AEO Strategist
Raleigh, NC · On-site
Identify opportunities to increase brand presence across Google, ChatGPT, Gemini, Perplexity, and other AI-driven discovery platforms * Monitor and adapt to changes in search behavior, SERP features ...
Quick apply
SEO / GEO / AEO Strategist
Raleigh, NC · On-site
Identify opportunities to increase brand presence across Google, ChatGPT, Gemini, Perplexity, and other AI-driven discovery platforms * Monitor and adapt to changes in search behavior, SERP features ...
PPC Specialist
Raleigh, NC · On-site
Contribute to our AI visibility playbook, helping clients show up in ChatGPT, Perplexity, and Google AI results (we use Rankscale and Profound, and we will teach you the system) * Collaborate with ...
Quick apply
PPC Specialist
Raleigh, NC · On-site
Contribute to our AI visibility playbook, helping clients show up in ChatGPT, Perplexity, and Google AI results (we use Rankscale and Profound, and we will teach you the system) * Collaborate with ...
PPC Specialist
Raleigh, NC · On-site +1
Contribute to our AI visibility playbook, helping clients show up in ChatGPT, Perplexity, and Google AI results (we use Rankscale and Profound, and we will teach you the system) * Collaborate with ...
PPC Specialist
Raleigh, NC · On-site +1
Contribute to our AI visibility playbook, helping clients show up in ChatGPT, Perplexity, and Google AI results (we use Rankscale and Profound, and we will teach you the system) * Collaborate with ...
PPC Specialist
Raleigh, NC · On-site
Contribute to our AI visibility playbook, helping clients show up in ChatGPT, Perplexity, and Google AI results (we use Rankscale and Profound, and we will teach you the system) * Collaborate with ...
PPC Specialist
Raleigh, NC · On-site
Contribute to our AI visibility playbook, helping clients show up in ChatGPT, Perplexity, and Google AI results (we use Rankscale and Profound, and we will teach you the system) * Collaborate with ...
Sr. Global SEO/GEO Strategist
Durham, NC · On-site +1
Drive optimization of digital experiences for both traditional search engines and AI powered platforms such as ChatGPT, Gemini, Perplexity, and Copilot * Lead keyword, topic cluster, and entity based ...
Sr. Global SEO/GEO Strategist
Durham, NC · On-site +1
Drive optimization of digital experiences for both traditional search engines and AI powered platforms such as ChatGPT, Gemini, Perplexity, and Copilot * Lead keyword, topic cluster, and entity based ...
Familiarity with GEO and AEO concepts and the emerging measurement landscape around AI-generated search results (ChatGPT, Google AI Overviews, Perplexity, etc.); experience developing or contributing ...
Familiarity with GEO and AEO concepts and the emerging measurement landscape around AI-generated search results (ChatGPT, Google AI Overviews, Perplexity, etc.); experience developing or contributing ...
Familiarity with GEO and AEO concepts and the emerging measurement landscape around AI-generated search results (ChatGPT, Google AI Overviews, Perplexity, etc.); experience developing or contributing ...
Familiarity with GEO and AEO concepts and the emerging measurement landscape around AI-generated search results (ChatGPT, Google AI Overviews, Perplexity, etc.); experience developing or contributing ...
Organic Search Manager
Raleigh, NC · On-site
Monitor Kapitus' visibility across AI-powered search and answer platforms, including ChatGPT, Gemini, Perplexity, Claude, and emerging search experiences. * Evaluate how AI platforms represent the ...
Quick apply
Organic Search Manager
Raleigh, NC · On-site
Monitor Kapitus' visibility across AI-powered search and answer platforms, including ChatGPT, Gemini, Perplexity, Claude, and emerging search experiences. * Evaluate how AI platforms represent the ...
Marketing Director
Cary, NC · On-site
... Perplexity, and emerging AI search platforms. You don't need to be the technical builder. You need to understand how it works and be resourceful enough to find the right help when you need ...
Quick apply
Marketing Director
Cary, NC · On-site
... Perplexity, and emerging AI search platforms. You don't need to be the technical builder. You need to understand how it works and be resourceful enough to find the right help when you need ...
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Job description
SEO / GEO / AEO Strategist
We're looking for a search strategist who understands that "SEO" isn't just about rankings anymore. This role sits at the intersection of traditional search, generative search (AI-driven results), and answer engine optimization-owning how brands show up across Google, AI platforms, and emerging discovery channels. You'll lead content strategy with a performance mindset-building scalable, data-informed programs that drive visibility, traffic, and qualified leads across organic and AI-powered experiences.
Roles + Responsibilities
Search Strategy (SEO + GEO + AEO)
- Develop and execute integrated search strategies across:
- Traditional SEO (organic rankings, technical optimization)
- Generative Engine Optimization (visibility in AI-generated responses)
- Answer Engine Optimization (featured snippets, zero-click results)
- Identify opportunities to increase brand presence across Google, ChatGPT, Gemini, Perplexity, and other AI-driven discovery platforms
- Monitor and adapt to changes in search behavior, SERP features, and AI interfaces
Content Strategy & Development
- Own the content roadmap aligned to business goals, search demand, and user intent
- Build topic clusters, entity-driven content, and semantic strategies
- Partner with writers, designers, and subject matter experts to produce high-quality, authoritative content
- Optimize existing content for performance across both traditional and AI-driven search environments
Performance & Analytics
- Define KPIs across rankings, traffic, conversions, and AI visibility
- Analyze performance using tools like GA4, GSC, Ahrefs/Semrush, and emerging AI visibility tools
- Translate data into actionable insights and ongoing optimization plans
Technical & On-Page Optimization
- Collaborate with development teams to ensure strong technical SEO foundations (site structure, schema, page speed, crawlability)
- Implement structured data and entity markup to improve machine understanding and AI surfacing
- Ensure content is optimized for readability, extraction, and summarization by AI systems
Cross-Channel Collaboration
- Work closely with paid media, CRO, and sales teams to align messaging and maximize pipeline impact
- Support integrated campaigns where organic, paid, and AI visibility work together
Requirements
- 3-7+ years of experience in SEO, content strategy, or organic growth
- Strong understanding of:
- Technical SEO fundamentals
- Content strategy and keyword/intent mapping
- Evolving search landscape (AI search, zero-click behavior, entity-based search)
- Experience creating or managing high-performing content programs
- Familiarity with structured data, schema, and semantic SEO principles
- Analytical mindset with the ability to tie work to business outcomes
- Clear communicator who can translate complex search concepts into actionable plans
Bonus Points
- Experience optimizing for AI platforms (ChatGPT, Perplexity, Gemini, etc.)
- Background in B2B, lead generation, or performance marketing environments
- Experience with CRO or conversion-focused content
- Familiarity with APIs, automation, or programmatic SEO approaches
About TriMark Digital
Sourced by ZipRecruiter
Industry
Marketing
Company size
11 - 50 Employees
Headquarters location
Raleigh, NC, US
Year founded
2006