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Performance Media Jobs (NOW HIRING)

Vuori, Inc

Performance Media Specialist I

Carlsbad, CA · On-site

Vuori is looking for a Performance Media Specialist to join our E-Commerce team and support the day-to-day execution, reporting, and optimization of paid media campaigns across streaming and emerging ...

Jump 450 Media

Creative Director (Performance Media)

$95/hr

100% Remote Position Base Salary: $95-125k + bonus Overview The Creative Director (Performance Media) leads the development of high-performing creative across paid media channels while owning the ...

TRG

Media Performance Sr. Specialist

Reston, VA · On-site

The Media Performance Senior Specialist is an experienced media professional who will manage all key National In Market (NIM) campaigns and work closely to strategically align these plans with ...

The Knot Worldwide

Senior Manager, Performance Media

$125K - $131K/yr

The Knot WorldWide is seeking a strategic, data-driven, and collaborative Senior Manager of Performance Media to lead, liaise cross-functionally, and execute on all paid media strategy and execution ...

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Performance Media information

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$40K

$99.5K

$153.5K

How much do performance media jobs pay per year?

As of Aug 22, 2026, the average yearly pay for performance media in the United States is $99,528.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,500.00 and $126,000.00 per year, depending on experience, location, and employer.

What is performance media?

Performance media refers to digital advertising strategies focused on driving measurable actions, such as clicks, leads, or sales, rather than simply increasing brand awareness. It typically includes channels like paid search, social media ads, display advertising, and affiliate marketing. The success of performance media campaigns is tracked using key performance indicators (KPIs) such as cost per acquisition (CPA), return on ad spend (ROAS), and conversion rates. This approach allows advertisers to optimize campaigns in real-time and allocate budgets to the best-performing channels.

What are the key skills and qualifications needed to thrive as a performance media specialist?

To excel as a Performance Media Specialist, you need strong analytical skills, digital marketing knowledge, and experience with paid media channels, often supported by a relevant degree or certifications like Google Ads or Facebook Blueprint. Familiarity with ad platforms (Google Ads, Meta Ads Manager), analytics tools (Google Analytics), and bid management systems is typically required. Exceptional attention to detail, creativity, and the ability to interpret data for optimization are crucial soft skills. These skills ensure campaigns are data-driven, results-focused, and continuously improved for maximum ROI.

What are the main challenges faced by professionals in performance media roles, and how can they be overcome?

One of the main challenges in a Performance Media role is staying updated with rapidly evolving digital advertising platforms and algorithms. Professionals often need to continuously test and optimize campaigns across multiple channels to achieve the best ROI. Collaboration with creative, analytics, and client teams is essential to ensure messaging and targeting are aligned with business goals. To overcome these challenges, it's important to invest in ongoing education, leverage automation tools, and maintain clear communication with stakeholders. Additionally, developing strong data analysis skills helps in making informed decisions and adapting quickly to performance trends.

What is the difference between Performance Media vs Digital Marketing Specialist?

AspectPerformance MediaDigital Marketing Specialist
CredentialsExperience with paid media platforms, certifications like Google Ads or Facebook BlueprintBroader marketing knowledge, certifications in digital marketing, content creation
Work EnvironmentPrimarily focused on paid advertising campaigns, data analysis, and optimizationEncompasses content, social media, email marketing, and overall digital strategy
Industry UsageCommonly used in advertising agencies, e-commerce, and brands with a focus on paid mediaUsed across various industries for overall digital marketing efforts

Performance Media specialists focus on managing and optimizing paid advertising campaigns across platforms like Google Ads and Facebook. Digital Marketing Specialists have a broader role, covering content, social media, and overall digital strategy. While Performance Media roles are more specialized in paid media, Digital Marketing Specialists handle a wider range of digital marketing activities.

More about Performance Media jobs

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Cities with the most Performance Media job openings:

What states have the most Performance Media jobs?

States with the most job openings for Performance Media jobs include:

What job categories do people searching Performance Media jobs look for?

The top searched job categories for Performance Media jobs are:

Performance Media jobs near you
Infographic showing various Performance Media job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 88% Full Time, 9% Part Time, and 2% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $99,528 per year, or $47.9 per hour.

Specialist, Performance Media

Starcom Mediavest Group Germany Gmbh

Manhattan, NY • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 2 days ago

Job description

Company Description
Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.
Through our platform Captiv8, the industry's #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.
Our work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.
At Influential, you'll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You'll build, grow, and make an impact alongside top talent, leading brands, and the world's most influential creators.
Ready to join us?
Job Description
Influential is looking for a Specialist, Performance Media, who will be responsible for the strategy, execution, performance, and reporting of paid campaigns across multiple social platforms including Facebook, Instagram, Pinterest, TikTok, Twitter, and YouTube. Reporting to the Director of Performance Media, this role will assist in the day-to-day stewarding of the media activity on assigned campaigns for our top clients, and help take social media planning to the next level. This role will manage the creation and execution of various media and measurement strategies, including, but not limited to brand awareness, foot traffic, online conversions, offline sales, tune-in, and more.
Responsibilities
  • Work closely with the account team to build, deploy, track, and optimize paid social campaigns to successfully achieve business results
  • Assist with designing A/B testing, brand lift surveys, and other attribution based measurement studies across social media channels to drive business results
  • Collaborate with team members to ensure agreed upon pacing and delivery of campaigns, prompt delivery of reports to clients, and accurate/useful performance reports
  • Analyze campaign performance and make recommendations based on the analysis
  • Develop a strong working relationship with our partners in the media sales community, to assist with the day-to-day needs and account maintenance for campaigns
  • Work with our attribution partners to develop media strategies designed at driving key business results including brand awareness, online conversions, offline sales lift, tune-in, etc.
  • Develop audience strategy using campaign briefs and target audience research analysis
  • Maintain detailed files of all pertinent records (latest media plans, performance reports, etc.) relevant to each campaign
  • Maintain awareness of new marketing platforms and techniques, as well as look for opportunities to innovate and develop new media strategies to drive clients' advertising forward
  • Reconcile all campaigns to ensure that client receives all planned media and is invoiced/credited properly

Qualifications
  • Bachelor's degree and 3+ years of experience in paid social media
  • Demonstrated enthusiasm for influencer marketing / paid social and a strong desire to learn & build knowledge of social media attribution, social analytics, and target audience strategies
  • Proactive ability to multitask, strong written and oral communication skills, excellent organizational aptitude, attention to detail, and accuracy when working with numbers
  • Proven ability to optimize media spend to drive key business results and manage large social media budgets ($150-$350k/mo)
  • Strong working knowledge and a participant in the various social channels, including Facebook, Instagram, Pinterest, TikTok, Twitter, YouTube, and more
  • Strong Microsoft Excel experience

Bonus points if:
  • Proficient with 3rd party ad-serving, tracking, and analytic systems to be able to accurately input media plan details and launch campaigns
  • Experience at a marketing-tech or media start-up
  • You're passionate about social media and/or influencer marketing

Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $70,000.00 - USD $80,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/31/2026.

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