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Performance Marketing Jobs in Raleigh, NC (NOW HIRING)

BuildOps

Growth Marketing Manager, SEM

Raleigh, NC · On-site

$100K - $120K/yr

We're looking for a Growth Marketing Manager, SEM to own and scale our performance marketing engine across Google Ads, Microsoft Ads, and pay-per-click review platforms (e.g., Capterra, Technology ...

TriMark Digital

Digital Marketing Manager

Raleigh, NC · On-site

We're looking for a Digital Marketing Manager to join our Client team, driving hands-on execution of digital strategies across performance marketing channels while managing client relationships and ...

Curtis Media Group

Marketing Specialist

Raleigh, NC · On-site

Marketing Specialist This is the ideal role for a marketing professional who is looking to join a ... At month end and/or the campaign ends, review performance reports for all digital and radio ...

Curtis Media Group

Marketing Specialist

Raleigh, NC · On-site

Marketing Specialist This is the ideal role for a marketing professional who is looking to join a ... At month end and/or the campaign ends, review performance reports for all digital and radio ...

Directive

B2B Marketing Manager(Remote US)

Raleigh, NC · Remote

$80K - $85K/yr

Performance, Communications, and Commerce, all wired to share intelligence and answer to revenue. That system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to ...

Curtis Media Group

Marketing Specialist IX

Raleigh, NC · On-site

As our Marketing Specialist, you will be responsible for selling digital and radio campaigns across ... At month end and/or the campaign ends, review performance reports for all digital and radio ...

Curtis Media Group

Marketing Specialist IX

Raleigh, NC · On-site

As our Marketing Specialist, you will be responsible for selling digital and radio campaigns across ... At month end and/or the campaign ends, review performance reports for all digital and radio ...

IONNA LLC

Marketing Operations Manager

Raleigh, NC · On-site

$95/hr

Manage performance reporting (daily, weekly, monthly) tied to CAC, conversion, and utilization metrics. * Oversee vendors, ensuring accountability to performance benchmarks and budget targets.

IONNA LLC

Marketing Operations Manager

Raleigh, NC · On-site

$95/hr

Manage performance reporting (daily, weekly, monthly) tied to CAC, conversion, and utilization metrics. * Oversee vendors, ensuring accountability to performance benchmarks and budget targets.

IONNA LLC

Marketing Operations Manager

Raleigh, NC

$95/hr

Manage performance reporting (daily, weekly, monthly) tied to CAC, conversion, and utilization metrics. * Oversee vendors, ensuring accountability to performance benchmarks and budget targets.

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Performance Marketing information

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How much do performance marketing jobs pay per hour?

As of Jun 26, 2026, the average hourly pay for performance marketing in Raleigh, NC is $48.91, according to ZipRecruiter salary data. Most workers in this role earn between $48.12 and $49.52 per hour, depending on experience, location, and employer.

What does a performance marketing person do?

A performance marketing person develops and manages digital advertising campaigns to drive measurable results such as leads, sales, or conversions. They analyze data, optimize campaigns using tools like Google Ads or Facebook Ads, and focus on maximizing return on investment through targeted strategies and performance metrics.

What are the main challenges faced in a Performance Marketing role?

In a Performance Marketing role, professionals often face the challenge of staying abreast of rapid changes in digital platforms, algorithms, and industry best practices. Managing multiple campaigns across various channels while optimizing for return on investment requires strong analytical skills and the ability to adapt strategies quickly. Additionally, balancing short-term performance goals with long-term brand growth can be demanding. However, these challenges make the work dynamic and rewarding, offering numerous opportunities for skill development and career advancement.

Is performance marketing a high paying job?

Performance marketing roles often offer competitive salaries, especially for experienced professionals with skills in data analysis, paid advertising, and digital strategy. Salaries can vary based on location, experience, and company size, with senior roles typically earning higher compensation. Certifications in platforms like Google Ads or Facebook Ads can also enhance earning potential.

What is a Performance Marketing job?

A Performance Marketing job focuses on data-driven digital advertising strategies where success is measured by key performance indicators (KPIs) such as clicks, conversions, and ROI. Professionals in this role manage and optimize paid campaigns across platforms like Google Ads, social media, and affiliate networks. They analyze data, A/B test creatives, and refine targeting to maximize efficiency and profitability. The role requires expertise in analytics, budgeting, and ad platforms to drive measurable business outcomes.

How much does a performance marketing manager earn?

Performance marketing managers typically earn between $60,000 and $120,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in data analysis and advertising platforms may earn higher salaries, often exceeding $130,000. Compensation can also include bonuses and benefits based on performance metrics.

What are the key skills and qualifications needed to thrive in the Performance Marketing position, and why are they important?

To thrive in Performance Marketing, a strong understanding of digital advertising platforms, data analysis, and conversion optimization is essential, often supported by a degree in marketing, business, or a related field. Mastery of tools like Google Ads, Facebook Ads Manager, Google Analytics, and relevant certifications (e.g., Google Ads Certification) is highly valued. Excellent analytical thinking, attention to detail, and strong communication skills help you stand out in this fast-paced role. These competencies are vital for driving measurable results, efficiently allocating budgets, and ensuring successful, data-driven marketing campaigns.

How much does performance marketing make?

Performance marketing professionals typically earn a median salary ranging from $50,000 to $100,000 annually, depending on experience, location, and company size. Senior roles or specialists with advanced skills in data analysis and digital advertising can earn higher salaries, often exceeding $120,000 per year.
What are the most commonly searched types of Performance Marketing jobs in Raleigh, NC? The most popular types of Performance Marketing jobs in Raleigh, NC are:
What are popular job titles related to Performance Marketing jobs in Raleigh, NC? For Performance Marketing jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Performance Marketing jobs in Raleigh, NC look for? The top searched job categories for Performance Marketing jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Performance Marketing jobs? Cities near Raleigh, NC with the most Performance Marketing job openings:
Performance Marketing jobs near you
Infographic showing various Performance Marketing job openings in Raleigh, NC as of June 2026, with employment types broken down into 92% Full Time, 7% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $101,732 per year, or $48.9 per hour.
Performance Marketing Lead

Performance Marketing Lead

Appian Corporation

Raleigh, NC

$100K - $200K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 11 days ago

Job description

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you'll be part of a passionate team dedicated to accomplishing hard things, together.

Reporting to the Director of Inbound Marketing, the Performance Marketing Lead will own Appian's global paid media ecosystem and conversion performance strategy. This role will set the vision for how paid search, paid social, and programmatic channels drive high-quality pipeline, while managing an external paid media agency for day-to-day execution and holding them accountable to performance and delivery.

The Lead will partner closely with Global Campaign Managers, web and content stakeholders, and regional field and sales leadership to ensure paid programs are integrated into broader B2B campaigns. They will drive rigorous testing and CRO, lead channel experimentation, and translate performance data into actionable insights that improve targeting, creative, and pipeline outcomes globally.

In this role, you will:
  • Lead the global strategy for paid search, paid social (LinkedIn, Meta, etc.), and display/programmatic to drive pipeline and ROI.
  • Manage the external paid media agency as the primary point of contact, ensuring quality execution and accountability to targets.
  • Own budget strategy and optimization approach, including investment planning and bid strategy direction with the agency.
  • Drive CRO and experimentation: partner with web and content teams to optimize the post-click experience, improve conversion rates, and reduce funnel friction.
  • Establish a consistent A/B testing program across creative, copy, audiences, and landing experiences to improve engagement and performance.
  • Partner with Global Campaign Managers to align performance programs to campaign themes, offers, and business objectives.
  • Build a regular cadence with regional field marketing and sales leadership to share performance insights, regional opportunities, and recommended optimizations.
  • Share learnings from message and creative testing with Product Marketing and Brand to influence future positioning, creative themes, and audience strategy.
About you:
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 7+ years of performance marketing/digital advertising experience with deep B2B tech exposure.
  • Strong strategic command of the B2B buyer journey and performance channels (Google Ads, LinkedIn, programmatic).
  • Proven experience managing external agencies and driving measurable outcomes through accountability and clear KPIs.
  • Experience operating in global, matrixed organizations, with the ability to tailor strategy across regions including EMEA and APJ.
  • Clear, compelling communicator who can translate data into decisions and influence senior stakeholders.
  • Strong testing mindset and comfort using analytics/insights to drive continuous optimization.

#LI-MB1

The base salary range represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate's relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards.

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

Base Salary Range
$100,000—$200,000 USD

Tools and Resources

  • Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
  • Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
  • Community: We'll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.

Benefits

Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.

About Appian

Appian provides process automation technology. We automate complex processes in large enterprises and governments. Our platform is known for its unique reliability and scale. We've been automating processes for 25 years and understand enterprise operations like no one else. For more information, visit appian.com. [Nasdaq: APPN]

Follow Appian: LinkedIn, Youtube, Instagram, Facebook

Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.

Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

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