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Performance Marketing Coordinator Jobs in Rochester, NY

Glow YMCA

Aquatics Coordinator

Batavia, NY · On-site

$18 - $21/hr

Reviews and evaluates staff performance. Develops strategies to motivate staff and achieve goals ... Assists in the marketing and distribution of program information. * Assists in YMCA fund raising ...

GLOW YMCA

Aquatics Coordinator

Batavia, NY · On-site

Reviews and evaluates staff performance. Develops strategies to motivate staff and achieve goals ... Assists in the marketing and distribution of program information. * Assists in YMCA fund raising ...

GLOW YMCA

Aquatics Coordinator

Batavia, NY

Reviews and evaluates staff performance. Develops strategies to motivate staff and achieve goals ... Assists in the marketing and distribution of program information. * Assists in YMCA fund raising ...

CYNET SYSTEMS

Retail Merchandising Manager

York, NY · On-site

$47 - $52/hr

... coordination across operations, marketing, vendors, and finance to support retail store performance and business growth. Requirement/Must Have: * Bachelor's degree required. * 5+ years of experience ...

Paychex

Campaign and Nurture Strategy Manager

Rochester, NY · On-site

$89.60K - $110K/yr

... meet client performance expectations in all digital marketing channels. Ensures that campaigns ... Coordinates the creation of digital content with in-house creative team to ensure timely and ...

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$27.6K

$50.9K

$74K

How much do performance marketing coordinator jobs pay per year?

As of May 28, 2026, the average yearly pay for performance marketing coordinator in Rochester, NY is $50,920.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,900.00 and $57,700.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Performance Marketing Coordinator, and why are they important?

To thrive as a Performance Marketing Coordinator, you need strong analytical skills, a solid understanding of digital marketing principles, and a bachelor's degree in marketing or a related field. Familiarity with platforms like Google Ads, Facebook Ads Manager, Google Analytics, and experience using marketing automation tools or data visualization software are typically required. Excellent organizational skills, attention to detail, and strong communication abilities help you excel in coordinating campaigns and collaborating with teams. These skills ensure efficient execution of data-driven campaigns that achieve measurable business results.

What are some common challenges faced by Performance Marketing Coordinators and how can they be addressed?

Performance Marketing Coordinators often face challenges such as managing multiple ad campaigns across different platforms, staying updated with rapidly changing digital marketing trends, and analyzing large volumes of performance data. To address these challenges, it's important to develop strong organizational skills, leverage automation tools where possible, and maintain open communication with both internal teams and external partners. Regularly attending industry webinars and collaborating with analytics teams can also help coordinators stay ahead and make data-driven decisions.

What does a Performance Marketing Coordinator do?

A Performance Marketing Coordinator is responsible for planning, executing, and optimizing digital marketing campaigns with a focus on measurable results such as leads, sales, or website traffic. They work with channels like paid search, social media advertising, and display ads to drive user engagement and conversions. Their role involves tracking campaign performance, analyzing data, and making adjustments to improve ROI. They often collaborate with creative, analytics, and sales teams to ensure campaigns align with overall business goals. Strong analytical, communication, and organizational skills are important for success in this role.
What are the most commonly searched types of Performance Marketing jobs in Rochester, NY? The most popular types of Performance Marketing jobs in Rochester, NY are:
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What cities near Rochester, NY are hiring for Performance Marketing Coordinator jobs? Cities near Rochester, NY with the most Performance Marketing Coordinator job openings:
Performance Marketing Coordinator jobs near you
Aquatics Coordinator

Aquatics Coordinator

Glow YMCA

Batavia, NY • On-site

$18 - $21/hr

Full-time

Posted 5 days ago

Job description

POSITION SUMMARY:
Develops, organizes and implements high quality, member-focused YMCA aquatic programs.
GENERAL FUNCTION:
Under the direction of the Aquatics Director, the Aquatics Coordinator is responsible for the supervision and training of assigned aquatics staff, ensuring safety, pool and staff scheduling, and routine pool-area maintenance. Creates a safe and positive atmosphere that promotes member safety and engagement in accordance with YMCA policies and procedures.
ESSENTIAL FUNCTIONS:
  1. Directs and supervises program activities to meet the needs of the community and fulfill YMCA objectives. Establishes new program activities and expands program within the community in accordance with strategic and operating plans. Develops and maintains collaborative relationships with community organizations.
  2. Recruits, hires, trains, develops, schedules and directs personnel and volunteers as needed. Reviews and evaluates staff performance. Develops strategies to motivate staff and achieve goals. Ensures records of staff certifications are current and complete.
  3. Conducts staff in-services and trainings in conjunction with regulatory requirements and branch needs.
  4. Work on developing program and class offerings.
  5. Acts as the key staff person to communicate with members and guests regarding pool activities and offerings.
  6. Work with the branch and facilities staff to ensure the pool areas meets YMCA, NYS and county health department rules and regulations.
  7. Ensure pool supplies and equipment is adequate and safe.
  8. Act as the lifeguard on duty as required.
  9. Maintains accurate records as required by the YMCA and/or the state Health Department.
  10. Conducts and ensures proper maintenance of pools. Secures and schedules pool facilities. Maintains accurate records of pool chemical levels and facility maintenance.
  11. Assists in the marketing and distribution of program information.
  12. Assists in YMCA fund raising activities and special events.
  13. Models relationship-building skills (including Listen First) in all interactions. Responds to all member and community inquiries and complaints in timely manners.
  14. Assists with Program Committee meetings.

QUALIFICATIONS:
  1. Strong Commitment and knowledge of Aquatics. Bachelor's degree in related field preferred.
  2. One to two year's related experience preferred; for example, as an aquatics coordinator or supervisor.
  3. Minimum age 21.
  4. Requirements within 30 days of hire include completion of: Child Abuse Prevention; CPR; First Aid; AED; New Employee Orientation.
  5. Ability to relate effectively to diverse groups of people from all social and economic segments of the community.

PHYSICAL DEMANDS:
Sufficient strength, agility and mobility to perform essential functions of position and to supervise program activities.
Ability to pass lifeguard water test.
Must be able to remain alert.
Adequate ability to hear noises and distinguish distress signals.
Ability to perform strenuous physical tasks necessary for water rescue.
EFFECT ON END RESULTS:
  1. The YMCA will be recognized by the community as providing excellent service to all who walk through our doors or contact us by phone.
  2. The YMCA will effectively connect and build relationships with its members and the community, resulting in increased member enrollment and retention.
  3. Consistent, superior member service and satisfaction will result in continued growth in membership, programs and special services.

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