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Performance And Data Analyst Jobs in Springfield, MO

Bass Pro Shops

Financial Analyst

Springfield, MO · On-site

The Financial Analyst at Bass Pro Shops will provide critical financial analysis and insights to ... performance. Your curiosity will drive you to dig deep into the data, seeking out patterns and ...

russcellinc

Operations Analyst

Springfield, MO

$18/hr

Analyze WFM data and performance metrics to drive strategic staffing decisions that directly increase sales conversion rates. Recognition & Team Engagement * Maintain and coordinate site recognition ...

Marvin

Senior Incentive Analyst

Springfield, MO · On-site

$91K - $121K/yr

... performance as needed. Compensation-related projects * May participate and provide support to the compensation team in the areas of competitive analysis, market positioning, salary structures, data ...

EnthuZiastic

Growth Hacker - Remote

Springfield, MO · On-site

Collect and analyze data to gain insights into user behaviour, product usage, and marketing performance. * Use data-driven decisions to guide growth strategies and experiments. Viral Marketing:

Scismic

Microbiology Manager

Springfield, MO

Deep understanding of laboratory performance metrics and data-driven decision-making. * Strong analytical, organizational, and project management skills with attention to detail and urgency.

Scismic

Microbiology Manager

Springfield, MO

Deep understanding of laboratory performance metrics and data-driven decision-making. * Strong analytical, organizational, and project management skills with attention to detail and urgency.

Scismic

Microbiology Manager

Springfield, MO · On-site

Deep understanding of laboratory performance metrics and data-driven decision-making. * Strong analytical, organizational, and project management skills with attention to detail and urgency.

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Performance And Data Analyst information

See Springfield, MO salary details

$30.9K

$75.2K

$123.7K

How much do performance and data analyst jobs pay per year?

As of Jul 19, 2026, the average yearly pay for performance and data analyst in Springfield, MO is $75,172.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,900.00 and $88,200.00 per year, depending on experience, location, and employer.

What does a Performance and Data Analyst do?

A Performance and Data Analyst is responsible for collecting, analyzing, and interpreting data to help an organization measure its performance and make informed decisions. They design and maintain data systems, create reports and dashboards, and identify trends or areas for improvement. By providing actionable insights, they support strategic planning and operational efficiency across departments.

What are the key skills and qualifications needed to thrive as a Performance and Data Analyst, and why are they important?

To thrive as a Performance and Data Analyst, you need strong analytical skills, a solid grounding in statistics, and a relevant degree such as in mathematics, economics, or data science. Proficiency in data visualization tools (like Tableau or Power BI), SQL databases, and statistical software (such as R or Python) is typically required. Attention to detail, problem-solving ability, and effective communication are standout soft skills for this role. These competencies enable analysts to accurately interpret data, communicate actionable insights, and drive informed decision-making within organizations.

How does a Performance and Data Analyst typically collaborate with other departments to drive organizational improvements?

Performance and Data Analysts frequently work with teams across the organization, such as operations, finance, and marketing, to collect and interpret data relevant to each department's goals. They present their findings through reports and dashboards, often leading cross-functional meetings to discuss insights and recommend actionable improvements. This role requires strong communication skills to translate complex data into clear, strategic recommendations, and regular collaboration ensures that data-driven solutions are aligned with broader business objectives.
What are popular job titles related to Performance And Data Analyst jobs in Springfield, MO? For Performance And Data Analyst jobs in Springfield, MO, the most frequently searched job titles are:
What job categories do people searching Performance And Data Analyst jobs in Springfield, MO look for? The top searched job categories for Performance And Data Analyst jobs in Springfield, MO are:
What cities near Springfield, MO are hiring for Performance And Data Analyst jobs? Cities near Springfield, MO with the most Performance And Data Analyst job openings:
Performance And Data Analyst jobs near you
Sr. Performance Marketing Specialist

Sr. Performance Marketing Specialist

Bass Pro Shops

Springfield, MO • On-site

$71K - $87K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 5 days ago

Bass Pro Shops rating

6.5

Company rating: 6.5 out of 10

Based on 425 frontline employees who took The Breakroom Quiz

15th of 39 rated national retailers

Job description

POSITION SUMMARY
The Senior Performance Marketing Specialist is responsible for driving efficient, high-quality lead generation at scale, with Cost Per Lead (CPL) as the primary KPI. This role sits within the Performance Marketing team and is accountable for acquiring and optimizing leads that directly contribute to downstream boat sales across White River Marine Group brands.
This individual will own full-funnel paid media execution across search, social, programmatic, and affiliate channels, with a deep focus on lead quality, attribution accuracy, and conversion efficiency. The ideal candidate brings hands-on experience optimizing toward CPL targets, understands how leads translate into revenue, and is fluent in modern attribution models, tracking infrastructure, and ad tech ecosystems.
This role requires strong cross-functional collaboration with CRM, analytics, sales, and brand teams to ensure lead generation efforts are measurable, attributable, and aligned to business outcomes.
ESSENTIAL FUNCTIONS
CPL Ownership & Lead Generation Strategy
  • Own and optimize Cost Per Lead (CPL) as the primary success metric across all paid media channels.
  • Develop and execute strategies to scale lead volume while improving lead quality and conversion rates downstream.
  • Partner with CRM and sales teams to understand lead-to-sale conversion performance and optimize campaigns accordingly.
  • Continuously test and refine audience targeting, creative, offers, and landing pages to improve lead efficiency while maintaining the testing roadmap.

Paid Media Execution
  • Paid Search:
    • Drive lead acquisition through intent-based search campaigns with a focus on conversion rate optimization and CPL efficiency.
    • Optimize keyword strategy, bidding models, and ad copy aligned to lead generation goals.
    • Manage, optimize, and audit product feed.
    • Manage and improve performance of lead form extensions and landing page flows.
  • Paid Social:
    • Execute and optimize paid social campaigns with a focus on lead form generation, conversion campaigns, and audience testing.
    • Leverage platform-native lead gen solutions and external landing pages to improve CPL and lead quality.
  • Programmatic / Display:
    • Manage prospecting and retargeting campaigns with a focus on driving incremental leads efficiently.
    • Test audience segments, creative variations, and frequency strategies to improve conversion performance.
  • Affiliate / Partner Marketing:
    • Expand and optimize affiliate partnerships focused on cost-efficient lead acquisition.
    • Ensure partners meet lead quality standards and compliance requirements.
  • Additional Marketing Channels:
    • This role will be responsible for testing into new, emerging marketing channels as dictated by business needs.

Attribution, Tracking & Ad Tech Integration
  • Maintain deep understanding of multi-touch attribution models, tracking methodologies, and platform attribution differences.
  • Partner with analytics and engineering teams to ensure accurate tracking of leads across platforms (e.g., pixels, server-side tracking, CRM integration).
  • Evaluate and optimize performance based on true CPL and downstream conversion metrics, not just platform-reported results.
  • Troubleshoot discrepancies across platforms and ensure data integrity across the marketing tech stack.

Data, Reporting & Optimization
  • Analyze campaign performance with a focus on CPL, lead quality, and conversion rates.
  • Build and deliver reporting that connects media performance to business outcomes.
  • Make data-driven recommendations on budget allocation, channel mix, and scaling strategies to improve efficiency.
  • Identify and execute testing roadmaps (creative, landing pages, audiences, bidding strategies).

Cross-Functional Collaboration
  • Partner with CRM, sales, and analytics teams to close the loop on lead performance and lifecycle outcomes.
  • Collaborate with brand and creative teams to develop high-performing, conversion-oriented assets.
  • Align with broader marketing initiatives while maintaining a performance-first, CPL-driven mindset.

EXPERIENCE / QUALIFICATIONS
  • Bachelor's Degree in Marketing, Business, Advertising, or related field.
  • 3-6+ years of hands-on performance marketing experience, with a strong emphasis on lead generation campaigns.
  • Proven track record of optimizing campaigns to CPL or CPA targets at scale.
  • Experience working within retail, ecommerce, automotive, marine, or high-consideration purchase categories preferred.

KNOWLEDGE, SKILLS & ABILITIES
  • Deep understanding of performance marketing channels (paid search, paid social, programmatic, affiliate).
  • Strong knowledge of attribution models, tracking infrastructure, and ad tech platforms (Google Ads, Meta, Adobe Analytics, CRM integrations, etc.).
  • Experience with lead funnel optimization, including landing pages, forms, and conversion flows.
  • Advanced analytical skills with the ability to translate data into clear optimization actions.
  • Strong understanding of lead quality vs. volume trade-offs and downstream conversion impact.
  • Ability to operate in a cross-functional, matrixed organization and influence stakeholders.
  • Highly organized with strong attention to detail and execution.

TRAVEL REQUIREMENTS
  • N/A

PHYSICAL REQUIREMENTS
  • Regularly performs computer work and sits.
  • Occasionally walks and stands.
  • Seldom/never lifts up to 50 lbs.

INDEPENDENT JUDGEMENT
  • Operates with a high degree of autonomy in optimizing campaigns and making budget allocation decisions within established guidelines.
  • Uses data and performance insights to influence strategy, improve efficiency, and drive measurable business outcomes.

Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
  • Medical
  • Dental
  • Vision
  • Health Savings Account
  • Flexible Spending Account
  • Voluntary benefits
  • 401k Retirement Savings
  • Paid holidays
  • Paid vacation
  • Paid sick time
  • Bass Pro Cares Fund
  • And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.
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