Oak View Group (OVG) proudly partners with the University of Illinois Athletics to deliver an elevated fan and guest experience across Fighting Illini athletic facilities. From Memorial Stadium to State Farm Center, OVG manages all food, beverage, and premium hospitality services, ensuring that every game day and special event is memorable, seamless, and distinctly Illini.
Memorial Stadium
A historic Big Ten venue with a capacity of over 60,000, Memorial Stadium is the heart of Illinois football. OVG operates diverse concessions concepts-including Illini-themed stands, national favorites, and local partnerships-while also curating premium suite and club experiences that blend tradition with modern hospitality.
State Farm Center
As one of the nation's premier on-campus arenas, the State Farm Center hosts Fighting Illini basketball, concerts, and world-class entertainment. OVG elevates the fan experience through innovative menu design, premium lounge service, and fast, fan-friendly concessions tailored to high-volume crowds.
Hospitality & Guest Experience
Through Illini Hospitality, OVG emphasizes service excellence, creative food and beverage concepts, and operational efficiency. From specialty cocktails and Illini-branded snacks to all-inclusive club offerings, OVG focuses on creating lasting connections between fans, the Fighting Illini brand, and the Champaign-Urbana community.
Commitment to Innovation
Aligned with the University's forward-looking spirit, OVG leverages industry best practices, cutting-edge technology, and local sourcing to deliver exceptional value. Whether serving 60,000 football fans, 15,000 basketball enthusiasts, or guests at private campus events, OVG ensures that Illinois facilities remain at the forefront of collegiate athletics hospitality.