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Parts Counter Jobs in Rochester, NY (NOW HIRING)

Oversee the parts sales process from start to finish. * Communicate with staff and customers in a friendly and professional manner. * Converse effectively/efficiently regarding customer parts status.

Parts Associate

Rochester, NY · On-site

$55K/yr

Work with the rest of the parts team to achieve sales goals * Keep the work space safe and clean Benefits This isn't just a job - it's a career. We take pride in promoting from within and building a ...

Parts Associate

Rochester, NY · On-site

$55K/yr

Work with the rest of the parts team to achieve sales goals * Keep the work space safe and clean Benefits This isn't just a job - it's a career. We take pride in promoting from within and building a ...

Parts Associate

Rochester, NY · On-site

$55K/yr

Work with the rest of the parts team to achieve sales goals * Keep the work space safe and clean Benefits This isn't just a job - it's a career. We take pride in promoting from within and building a ...

Parts Associate

Rochester, NY · On-site

$55K/yr

Work with the rest of the parts team to achieve sales goals * Keep the work space safe and clean Benefits This isn't just a job - it's a career. We take pride in promoting from within and building a ...

Parts Associate

Canandaigua, NY · On-site

$55K/yr

Work with the rest of the parts team to achieve sales goals * Keep the work space safe and clean Benefits This isn't just a job - it's a career. We take pride in promoting from within and building a ...

Auto Parts Associate

Rochester, NY · On-site

$22.37/hr

Allocate parts using CarMax internal systems for smooth workflow * Return incorrect or defective parts to vendors promptly * Follow CarMax Environmental, Health and Safety (EH&S) requirements and ...

Auto Parts Associate

Rochester, NY · On-site

$22.37/hr

Allocate parts using CarMax internal systems for smooth workflow * Return incorrect or defective parts to vendors promptly * Follow CarMax Environmental, Health and Safety (EH&S) requirements and ...

Auto Parts Associate

Rochester, NY · On-site

$22.37/hr

Allocate parts using CarMax internal systems for smooth workflow * Return incorrect or defective parts to vendors promptly * Follow CarMax Environmental, Health and Safety (EH&S) requirements and ...

In this role, you'll help at our busy Wholesale Counter and ensure timely delivery and pickup of parts to keep operations running smoothly. As part of a well-established, fast-growing company, we ...

Counter Sales Associate

Rochester, NY · On-site

$21 - $26/hr

... repair and replacement parts, and maintenance supplies for residential, light commercial ... YOUR TYPICAL DAY AS A COUNTER SALES ASSOCIATE:In this rewarding role, your morning kicks off with a ...

Counter Sales Associate

Rochester, NY · On-site

$21 - $26/hr

... repair and replacement parts, and maintenance supplies for residential, light commercial ... YOUR TYPICAL DAY AS A COUNTER SALES ASSOCIATE: In this rewarding role, your morning kicks off with ...

Counter Sales: Part-Time

Rochester, NY · On-site

$18 - $22/hr

Familiar in the use of computerized systems and applications to include, electronic parts catalog ... Counter person to successfully perform the essential functions of this job. Reasonable ...

Showing results 21-40

Parts Counter information

See Rochester, NY salary details

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How much do parts counter jobs pay per hour?

As of Aug 15, 2026, the average hourly pay for parts counter in Rochester, NY is $20.84, according to ZipRecruiter salary data. Most workers in this role earn between $16.83 and $23.22 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a parts counter, and why are they important?

To thrive as a Parts Counter, you need strong knowledge of automotive or machinery parts, inventory management, and basic computer literacy, often supported by a high school diploma or equivalent. Familiarity with parts catalog software, point-of-sale (POS) systems, and inventory tracking tools is typically required. Excellent customer service, attention to detail, and effective communication help you stand out in this role. These skills are essential for ensuring accurate part identification, efficient transactions, and a positive customer experience.

What is a parts counter?

A Parts Counter is a professional who works at auto dealerships, repair shops, or parts stores, specializing in assisting customers and mechanics in finding and purchasing the correct parts for vehicles or machinery. They manage inventory, process orders, answer questions about parts compatibility, and ensure timely delivery. Strong customer service, organizational skills, and product knowledge are essential for this role. Parts Counters often use specialized software to track inventory and may also handle returns and warranty claims.

What are some common challenges faced by parts counter professionals, and how can they be managed effectively?

Parts Counter professionals often encounter challenges such as managing high volumes of customer requests, accurately identifying and locating specific parts, and handling inventory discrepancies. Staying organized, utilizing inventory management systems, and maintaining clear communication with both customers and suppliers are key strategies for overcoming these obstacles. Additionally, developing strong product knowledge and building rapport with repeat customers can streamline service and reduce errors.

What is the difference between Parts Counter vs Service Advisor?

AspectParts CounterService Advisor
Primary RoleAssists customers in selecting and purchasing vehicle partsCommunicates with customers about vehicle repairs and service needs
Work EnvironmentAuto parts stores, dealerships, repair shopsDealerships, repair shops, service departments
Required CredentialsHigh school diploma, knowledge of auto partsHigh school diploma, automotive knowledge beneficial
Customer InteractionLimited, mainly sales-focusedExtensive, explaining repairs and estimates

While both roles involve working in automotive settings, the Parts Counter primarily focuses on sales and inventory of vehicle parts, whereas the Service Advisor manages customer communication regarding vehicle repairs and service plans. Understanding these differences helps in choosing the right career path or job search focus.

How do you become a parts counter?

To become a parts counter, candidates typically need a high school diploma or equivalent and should have good customer service and communication skills. Experience with automotive or industrial parts, familiarity with inventory management systems, and basic computer skills are often preferred. Some employers may offer on-the-job training for specific tools and procedures.

Is a parts counter job stressful?

A parts counter job can be moderately stressful due to fast-paced environments, customer interactions, and inventory management responsibilities. Success often depends on organizational skills, product knowledge, and the ability to handle customer inquiries efficiently.

What are popular job titles related to Parts Counter jobs in Rochester, NY?

For Parts Counter jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Parts Counter jobs in Rochester, NY look for?

The top searched job categories for Parts Counter jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Parts Counter jobs?

Cities near Rochester, NY with the most Parts Counter job openings:

Infographic showing various Parts Counter job openings in Rochester, NY as of August 2026, with employment types broken down into 84% Full Time, 12% Part Time, 2% Contract, and 2% Nights. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $43,352 per year, or $20.8 per hour.

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 26 days ago


Job description

Van Bortel Automotive Group includes Van Bortel Subaru, Van Bortel Ford and Van Bortel Chevrolet. Kitty Van Bortel owns one of the top selling Subaru dealerships in the nation, as well as one of the most successful Ford dealerships in a multi-state area. Her automotive group is now one of the fastest growing, privately held companies in the greater Rochester, NY area.

Van Bortel believes that no organization is any better than the people who work for it. Therefore, it is of the utmost importance that we set high standards of integrity with an aggressive, enthusiastic attitude in all that we do. We promise to maintain a well-trained workforce and a safe, modern facility in order to render our customers the best possible support and to provide our employees a secure future.

All inquiries should be directed to the hiring manager, Shane Herrgesell.

Benefits 

  • Medical, Dental & Vision Insurance 
  • 401K Plan + Match
  • Paid time off and vacation
  • Short/Long Term Disability
  • Mentorship Program 
  • Growth opportunities 
  • Paid Training
  • Life Insurance 
  • Legal Services provided 
  • Employee vehicle purchase plans
  • Health and wellness 
  • Discounts on products and services
Responsibilities
  • Oversee the parts sales process from start to finish.
  • Communicate with staff and customers in a friendly and professional manner.
  • Converse effectively/efficiently regarding customer parts status.
  • Read and understand the parts catalog when looking up and speaking to specific parts.
  • Answer phone calls, provide price quotes and other information to customers.
  • Review body shop estimates to verify the parts ordered are correct and all pricing is in line with the estimate.
  • Provide high level service to both internal and external customers.
  • Pull/fill orders from stock and maintain weekly bin checks to ensure accuracy of stock.
  • Notify parts manager of out-of-stock parts or shop materials that need immediate attention.
  • Locate out-of-stock parts from outside source and submit an emergency order, if necessary.
  • Make sure all internal requests for parts are billed on service repair order.
  • Receive payment from retail customers or obtains credit authorization.
Qualifications
  • High School Diploma or equivalent and prior auto parts sales experience (preferred)
  • Eager to improve in a dynamic work environment
  • Strong interpersonal and time management skills
  • Ability to read/interpret safety and maintenance documents
  • Ability to calculate figures/amounts including; discounts, interest, commissions, proportions, %, area, circumference, and volume
  • Valid driver's license and clean driving record
We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.