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Partner Activation Manager Jobs (NOW HIRING)

Crayola

Brand Activation Manager

Easton, PA · On-site

Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly ... Partner with global marketing leads to share activation plans, assets, results, and best practices ...

Crayola

Brand Activation Manager

Easton, PA · On-site

Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly ... Partner with global marketing leads to share activation plans, assets, results, and best practices ...

AEG

Marketing & Partnership Activation Manager

Newark, NJ · On-site

$75K - $80K/yr

Position Summary The Marketing & Partnership Activation Manager drives brand awareness, ticket sales, and fan engagement for PWHL New York Sirens through integrated marketing efforts and local ...

Crayola LLC

Brand Activation Manager

Easton, PA · On-site

Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly ... Partner with global marketing leads to share activation plans, assets, results, and best practices ...

Lime Media Group, Inc.

Activation Manager

Rockwall, TX · On-site

Role Summary The Activation Manager owns the successful field execution of Lime Media's mobile ... Partner with Fleet/Operations on mechanical issues and asset movement; maintain a single, current ...

Curaleaf

Retail Activation Manager

Scottsdale, AZ · On-site

Activation Manager, Retail Location: Arizona Job Type: Full Time | Exempt About the Role: We're ... You'll partner closely with our Shopper Programming Associate s and Retail Sales teams to execute ...

ASM Global-SMG

NY · On-site

Sponsorship and Activation Manager DEPARTMENT: Sales and Events REPORTS TO: General Manager ... Salaried, non-exempt LEGENDS GLOBAL Legends Global is the premier partner to the world's greatest ...

AEG

Sponsorship and Activation Manager

Lansing, MI · On-site

Sponsorship and Activation Manager DEPARTMENT: Sales and Events REPORTS TO: General Manager ... Salaried, non-exempt LEGENDS GLOBAL Legends Global is the premier partner to the world's greatest ...

Roku

Brand Activation Manager

New York, NY · Hybrid

$115K - $120K/yr

Roku is actively seeking an experienced contributor for the role of Brand Activation Manager with a passion for project management and partnership with sales to join our dynamic and growing Ad Sales ...

Curaleaf

Retail Activation Manager

Scottsdale, AZ · On-site

$90K - $100K/yr

Activation Manager, Retail Location: Arizona Job Type: Full Time | Exempt About the Role: We're ... You'll partner closely with our Shopper Programming Associate s and Retail Sales teams to execute ...

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Partner Activation Manager information

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$47K

$102.1K

$127K

How much do partner activation manager jobs pay per year?

As of Sep 15, 2026, the average yearly pay for partner activation manager in the United States is $102,105.00, according to ZipRecruiter salary data. Most workers in this role earn between $100,000.00 and $110,000.00 per year, depending on experience, location, and employer.

What is the difference between Partner Activation Manager vs Partner Marketing Specialist?

AspectPartner Activation ManagerPartner Marketing Specialist
Primary FocusManaging partner programs and activation strategiesDeveloping marketing campaigns for partners
ResponsibilitiesBuilding partner relationships, executing activation plansCreating marketing content, lead generation for partners
Required SkillsPartnership management, project coordinationMarketing skills, content creation
Work EnvironmentCollaborative with sales and partnership teamsMarketing and communications teams

The Partner Activation Manager primarily focuses on executing partner programs and building strategic relationships, while the Partner Marketing Specialist concentrates on creating marketing campaigns to promote partner offerings. Both roles require strong communication skills and industry knowledge, but their core responsibilities differ in scope and focus.

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Infographic showing various Partner Activation Manager job openings in the United States as of September 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 79% Physical, 2% Hybrid, and 19% Remote job distribution, with an average salary of $102,105 per year, or $49.1 per hour.

Brand Activation Manager

Easton, PA • On-site

Crayola
Manufacturing • 1 - 5K employees
Learn more about Crayolaexternal

Full-time

Medical, Retirement

Re-posted 13 days ago

Key responsibilities

  • Support the planning and development of annual marketing activation strategies that drive awareness, engagement, consideration, and conversion for priority products, platforms, seasons, and brand initiatives.

  • Lead the execution and implementation of activation plans, partnering with activation, platform, shopper, digital, partnerships, and sales teams to achieve commercial objectives.

  • Own post-activation analysis, highlighting successes, marketplace impact, best practices, and opportunities for improvement.

Crayola rating

6.4

Company rating: 6.4 out of 10

Based on 17 frontline employees who took The Breakroom Quiz

Job description

Brand Activation Manager, Hybrid, Easton PA
GENERAL SUMMARY:
Creative, strategic, and highly collaborative to bring our brand to life in meaningful, engaging ways. This role will be instrumental in planning and executing annual marketing activation strategies that drive awareness, engagement, consideration, and conversion across key product, platform, seasonal, and brand priorities.
An experienced marketer who thrives at the intersection of strategy and execution, brings a global mindset, and excels in cross-functional collaboration. You are energized by turning insights into action and passionate about delivering best-in-class consumer and shopper experiences.
PRINCIPAL DUTIES & RESPONSIBILITIES:
Marketing Activation Planning & Execution:
  • Support the planning and development of annual marketing activation strategies that drive awareness, engagement, consideration, and conversion for priority products, platforms, seasons, and brand initiatives.
  • Lead the execution and implementation of activation plans, partnering closely with activation, platform, shopper, digital, partnerships, and sales teams to achieve annual commercial objectives.
  • Serve as a key liaison between platform, activation, sales, and global marketing teams to ensure connectivity, collaboration, efficiency, and alignment with marketing priorities and goals.
  • Translate product, audience, and marketplace insights into actionable, relevant, and demand-driving campaigns and activations.
  • Create and manage activation toolkits that align marketing with sales, global teams, and agency partners.
  • Craft and share clear, compelling activation briefs with platform, agency, global, and activation partners.
  • Execute activation plans within approved budgets and timelines, ensuring strong alignment with overall business priorities.
  • Partner with global marketing leads to share activation plans, assets, results, and best practices, driving consistency and scale where appropriate.
  • Own post-activation analysis, highlighting successes, marketplace impact, best practices, and opportunities for improvement.
  • Maintain and update the global marketing scorecard on a quarterly basis to track performance and inform future planning.

Shopper Marketing Support:
In partnership with the Manager, Shopper Marketing
  • Plan and activate retail marketing programs across Grocery, Craft, Education, Office, and Value channels to drive demand for priority products.
  • Provide activation strategy, assets, and support to retail partners, ensuring alignment with national and enterprise-wide programs.
  • Serve as a liaison between sales teams and activation partners to enable fast, collaborative execution and marketplace synergy.
  • Deliver post-program analysis to assess effectiveness, efficiency, and ROI, and inform continuous improvement.

JOB SPECIFICATIONS:
  • 5+ years of experience in integrated marketing, brand activation, or related roles.
  • Bachelor's degree in Marketing or a related discipline; advanced coursework or certifications a plus.
  • Shopper marketing and global brand experience strongly preferred.
  • Proficient Microsoft Office skills

Capabilities & Mindset
  • Strategic Mindset: Ability to translate brand vision and commercial goals into clear, actionable activation strategies.
  • Collaboration & Influence: Proven ability to partner cross-functionally and align execution with national and global priorities.
  • Exceptional Communication: Clear, confident communicator across functions, seniority levels, regions, and cultures-written, verbal, and visual.
  • Results-Driven Approach: Strong focus on commercial performance, ROI, and continuous improvement.
  • Agility & Adaptability: Thrives in a fast-paced, matrixed environment with shifting priorities.
  • Project & Campaign Leadership: Demonstrated success leading complex, multi-stakeholder initiatives from planning through execution.
  • Attention to Detail: Ensures flawless execution across consumer, marketplace, and retail activations.
  • Customer-Centric Mindset: Passion for creating best-in-class experiences at every touchpoint.

Ownership & Accountability: Takes full ownership of initiatives and consistently delivers results.
PHYSICAL CONDITIONS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee must occasionally lift and/or move up to twenty-five pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.
DISCLAIMER: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
WHY CRAYOLA?
  • Kid Inspired Culture
  • Free Admission to Crayola Experience for Employees
  • Community Volunteerism Opportunities
  • Annual Bonus Potential for all Full-Time Employees
  • Company Matched 401k & Employee Value Sharing Plan
  • Comprehensive Healthcare Benefits for Eligible Employees
  • Education Assistance Program
  • Wellness Programs
  • Employee Resource Groups
  • Generous Product Discounts Onsite & Online
  • Company Sponsored Employee Events
  • Discounts on a wide variety of products and services - automotive, electronics, fitness, travel and entertainment

Green is our favorite color!Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola's creative solutions for greener tomorrows: https://www.crayola.com/about-us/sustainability
Crayola is committed to providing competitive market compensation. Our pay ranges are established using reliable market data and consider factors such as job responsibilities, industry benchmarks, and geographic location.
Individual starting pay is determined by a candidate's skills, experience and qualifications. This role is eligible to participate in an annual incentive plan as per plan guidelines. For a full list of Crayola benefits, please visit https://www.crayola.com/company/employee-benefits.
No phone calls please.Search Firm Representatives - Please Read Carefully:Crayola LLC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at Crayola LLC via e-mail, the Internet, or directly to hiring managers at Crayola LLC in any form without valid written search agreement in place for that position will be deemed the sole property of Crayola LLC, and no fee will be paid in the event the candidate is hired by Crayola LLC as a result of the referral or through other means.
Search firms are essential to the recruitment and staffing efforts at Crayola LLC, and we value the partnerships we have built with our vendors. For this reason, Crayola LLC has established and regularly maintains a preferred vendor list. Please note that even preferred vendors need to have a written search agreement signed by Human Resources at Crayola LLC in place for the specific position in order for a fee to be paid for any candidate referrals.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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