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Pardot Jobs in Decatur, GA (NOW HIRING)

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Pardot information

See Decatur, GA salary details

$43K

$98.7K

$142.5K

How much do pardot jobs pay per year?

As of Aug 20, 2026, the average yearly pay for pardot in Decatur, GA is $98,734.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,200.00 and $117,200.00 per year, depending on experience, location, and employer.

What is a Pardot specialist?

A Pardot specialist is a marketing professional with expertise in using Salesforce Pardot, a marketing automation platform designed to help businesses create, deploy, and manage online marketing campaigns. They are responsible for setting up and managing email marketing, lead generation, lead nurturing, and reporting within Pardot. Pardot specialists work closely with sales and marketing teams to optimize workflows, improve lead quality, and drive engagement. Their technical skills typically include configuring automation rules, segmentation, and integrating Pardot with Salesforce CRM. They also analyze campaign performance to make data-driven recommendations.

What are the key skills and qualifications needed to thrive as a Pardot specialist, and why are they important?

To thrive as a Pardot Specialist, you need a solid understanding of marketing automation, lead generation strategies, and data analysis, often supported by experience in digital marketing and Salesforce certifications. Proficiency with the Pardot platform, Salesforce CRM, email marketing tools, and reporting dashboards is typically essential. Strong attention to detail, communication skills, and problem-solving abilities help specialists optimize campaigns and collaborate effectively with teams. These skills ensure efficient campaign execution, accurate lead management, and measurable marketing ROI.

What are some common challenges faced by professionals working with Pardot in a marketing team?

Professionals working with Pardot often face challenges such as integrating Pardot with other CRM systems, ensuring data quality and synchronization, and designing effective automated workflows. Adapting to frequent updates in the Pardot platform and keeping up with best practices in lead nurturing can also be demanding. Collaboration with sales and IT teams is crucial, as marketing automation success relies on cross-functional alignment and clear communication.

What is the difference between Pardot vs Marketing Automation Specialist?

FeaturePardotMarketing Automation Specialist
Primary RoleMarketing automation platform for lead generation and nurturingDesigning, implementing, and managing marketing automation strategies
Required SkillsMarketing automation tools, CRM integration, email marketingMarketing strategy, automation tools, analytics
CertificationsPardot Certification, Salesforce certificationsMarketing automation certifications, HubSpot, Marketo
Work EnvironmentMarketing teams, CRM-focused rolesMarketing departments, digital marketing teams

While Pardot is a specific marketing automation platform primarily used for lead management within Salesforce, a Marketing Automation Specialist is a broader role responsible for developing and executing marketing automation strategies across various tools. Pardot users often hold certifications related to Salesforce, whereas Marketing Automation Specialists may have certifications across multiple platforms like HubSpot or Marketo. Both roles work closely with marketing teams to optimize campaigns and improve lead conversion.

What are the roles in Pardot?

Roles in Pardot refer to the different permissions and access levels assigned to users within the platform, such as Administrator, Marketing User, and Viewer. These roles determine what actions users can perform, like managing campaigns, viewing reports, or editing assets, and help control data security and workflow management. Understanding these roles is essential for effective user management and ensuring proper access control in Pardot marketing automation environments.

What cities near Decatur, GA are hiring for Pardot jobs?

Cities near Decatur, GA with the most Pardot job openings:

Infographic showing various Pardot job openings in Decatur, GA as of August 2026, with employment types broken down into 89% Full Time, 7% Part Time, and 4% Contract. Highlights an 55% Physical, 9% Hybrid, and 36% Remote job distribution, with an average salary of $98,734 per year, or $47.5 per hour.

Digital Marketing & Product Specialist

TK Elevator

Atlanta, GA • On-site

$110K - $110K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired today. Applications are no longer accepted.


TK Elevator rating

8.2

Company rating: 8.2 out of 10

Based on 35 frontline employees who took The Breakroom Quiz

132nd of 491 rated machine equipment manufacturers


Job description

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Who we are
With customers in over 100 countries served by more than 50,000 employees, TK Elevator achieved sales of around €9 billion in fiscal year 2022/2023. We ensure high levels of customer service globally from our extensive network of about 1,000 locations. Over the past several decades, TK Elevator has established itself as one of the world's leading elevator companies and became independent after separation from the thyssenkrupp group in August 2020. The company's most important business line is the service business proudly provided by around 25,000 service technicians. The product portfolio ranges from standardized elevators for low-rise residential buildings to highly customized solutions for skyscrapers. In addition, it covers escalators, moving walks, passenger boarding bridges and stair and platform lifts. Integrated cloud-based solutions, such as the MAX platform, are delivering enhanced services. With these digital offerings, there are no longer any limits to urban mobility. TKE - move beyond.
What we expect
The first 3 letters in workplace safety are Y-O-U!
TK Elevator is currently seeking an experienced Digital Marketing & Product Specialist in Atlanta, GA.
ESSENTIAL JOB FUNCTIONS:
  • Be responsible for managing the marketing automation platform (MAP).
  • Fully leverage the MAP's capabilities, including building and supporting standard programs such as email communications, lead capture, nurturing, and integration with customer relationship management (CRM).
  • Build, test, and execute marketing automation campaigns. Conceptualize, set up, deliver, and report on inbound and outbound marketing tactics and email marketing programs.
  • Proactively collaborate with internal teams on marketing automation initiatives, taking responsibility for performance, quality, support, and reporting as needed.
  • Create emails, landing pages, forms, and reports within the MAP, including templates. Manage approvals and facilitate edits and changes to email, landing pages, production schedules, and more to ensure successful launch of all campaigns.
  • Create nurturing and drip campaigns to support marketing campaigns.
  • Monitor email deliverability metrics including IP address health, bounce rate, and spam reports. Document MAP processes, programs, and procedures.
  • Monitor and report on effectiveness metrics related to tactics and programs managed by the MAP and related applications.
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, and programs/campaign return on investment (ROI).
  • Standardize, cleanse, and upload contact lists into the MAP. Identify opportunities for testing and recommendations for program improvements.

Who we are looking for
EDUCATION & EXPERIENCE:
  • Bachelor's degree in Computer Science, Marketing, Business Administration, or related field required.
  • Three years of experience in business-to-business (B2B) digital marketing/marketing automation required, including any experience with: Marketo, HubSpot, Eloqua, Pardot, or a similar marketing automation platform;
  • Detailed components of elevator, escalator, and moving walk manufacturing; industry best practices for marketing automation, list management, program planning, and implementation; data evaluation, including extracting and interpreting data from various sources to offer creative marketing solutions and business decisions
  • Working with business owners in defining reporting and data requirements; HTML; and with navigating custom Application Programming Interface (API) calls within marketing automation platforms connected to proprietary data storage solutions.

Must have legal authority to work in the U.S. EEOE.
Send resume to: Karin Gibson, HR Ops Specialist, Global Mobility, 788 Circle 75 Parkway SE, Suite 500, Atlanta, GA 30339 or karin.gibson@tkelevator.com. Please reference PR25 + job title in cover letter or subject line.
What we offer
Provided they meet all eligibility requirement under the applicable plan documents, employees will be offered
  • Medical, dental, and vision coverage
  • Flexible spending accounts (FSA)
  • Health savings account (HSA)
  • Supplemental medical plans
  • Company-paid short- and long-term disability insurance
  • Company-paid basic life insurance and AD&D
  • Optional life and AD&D coverage
  • Optional spouse and dependent life insurance
  • Identity theft monitoring
  • Pet insurance
  • Company-paid Employee Assistance Program (EAP)
  • Tuition reimbursement
  • 401(k) Retirement Savings Plan with company match: Employees can contribute a portion of their pay on a pre-tax or Roth basis. The company provides a dollar-for-dollar match on the first 5% contributed.

Additional benefits include:
  • 15 days of vacation per year
  • 11 paid holidays each calendar year (10 fixed, 1 floating)
  • Paid sick leave, per company policy
  • Up to six weeks of paid parental leave (available after successful completion of 90 days of full-time employment)

Eligibility requirements for these benefits will be controlled by applicable plan documents. This is intended to provide a general description of benefits and other compensation and is not a substitute for applicable plan documents or company policies.
Additional information
TK Elevator is an equal opportunity employer and committed to diversity. Qualified applicants will receive consideration for employment without regard to age, gender, race, color, religion, sexual orientation, gender identity, national origin, disability, and veteran status or any other protected status required by applicable law.
Applicants with disabilities who require reasonable accommodation in connection with the application process are encouraged to email us directly at ElevatorJobs.ams@tkelevator.com or call 1-844-427-5461.
Contact
To apply to a position, please click on the Apply Now button.
For any additional questions or job specific requests, please use the contact below and include the Job Requisition Number as a reference.
Elevatorjobs.AMS@tkelevator.com
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