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Pardot Jobs in Decatur, GA (NOW HIRING)

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Pardot information

See Decatur, GA salary details

$43K

$98.7K

$142.5K

How much do pardot jobs pay per year?

As of May 31, 2026, the average yearly pay for pardot in Decatur, GA is $98,734.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,200.00 and $117,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Pardot Specialist, and why are they important?

To thrive as a Pardot Specialist, you need a solid understanding of marketing automation, lead generation strategies, and data analysis, often supported by experience in digital marketing and Salesforce certifications. Proficiency with the Pardot platform, Salesforce CRM, email marketing tools, and reporting dashboards is typically essential. Strong attention to detail, communication skills, and problem-solving abilities help specialists optimize campaigns and collaborate effectively with teams. These skills ensure efficient campaign execution, accurate lead management, and measurable marketing ROI.

What are some common challenges faced by professionals working with Pardot in a marketing team?

Professionals working with Pardot often face challenges such as integrating Pardot with other CRM systems, ensuring data quality and synchronization, and designing effective automated workflows. Adapting to frequent updates in the Pardot platform and keeping up with best practices in lead nurturing can also be demanding. Collaboration with sales and IT teams is crucial, as marketing automation success relies on cross-functional alignment and clear communication.

What is a Pardot specialist?

A Pardot specialist is a marketing professional with expertise in using Salesforce Pardot, a marketing automation platform designed to help businesses create, deploy, and manage online marketing campaigns. They are responsible for setting up and managing email marketing, lead generation, lead nurturing, and reporting within Pardot. Pardot specialists work closely with sales and marketing teams to optimize workflows, improve lead quality, and drive engagement. Their technical skills typically include configuring automation rules, segmentation, and integrating Pardot with Salesforce CRM. They also analyze campaign performance to make data-driven recommendations.

What is the difference between Pardot vs Marketing Automation Specialist?

FeaturePardotMarketing Automation Specialist
Primary RoleMarketing automation platform for lead generation and nurturingDesigning, implementing, and managing marketing automation strategies
Required SkillsMarketing automation tools, CRM integration, email marketingMarketing strategy, automation tools, analytics
CertificationsPardot Certification, Salesforce certificationsMarketing automation certifications, HubSpot, Marketo
Work EnvironmentMarketing teams, CRM-focused rolesMarketing departments, digital marketing teams

While Pardot is a specific marketing automation platform primarily used for lead management within Salesforce, a Marketing Automation Specialist is a broader role responsible for developing and executing marketing automation strategies across various tools. Pardot users often hold certifications related to Salesforce, whereas Marketing Automation Specialists may have certifications across multiple platforms like HubSpot or Marketo. Both roles work closely with marketing teams to optimize campaigns and improve lead conversion.

What cities near Decatur, GA are hiring for Pardot jobs? Cities near Decatur, GA with the most Pardot job openings:
Infographic showing various Pardot job openings in Decatur, GA as of May 2026, with employment types broken down into 1% Internship, 93% Full Time, 3% Part Time, and 3% Contract. Highlights an 71% Physical, 5% Hybrid, and 24% Remote job distribution, with an average salary of $98,734 per year, or $47.5 per hour.
Senior Email Marketing Specialist (Cox Business)

Senior Email Marketing Specialist (Cox Business)

Cox Communications

Marietta, GA • On-site, Remote

$74K - $111K/yr

Full-time

PTO

Posted 8 days ago


Cox Communications rating

8.5

Company rating: 8.5 out of 10

Based on 119 frontline employees who took The Breakroom Quiz

6th of 76 rated telecommunications companies


Job description

Location: This role requires that you reside within the Atlanta Metro area. This is a hybrid role, and the schedule is a mix of work-from-office/work-from-home.
Job Summary
The Senior Email Marketing Specialist serves as a key contributor within the Marketing organization, responsible for the hands-on execution of complex, multi-touch email campaigns. This role ensures campaigns are built, deployed, and optimized according to strategy for both prospective and current customers.
This individual plays a critical role in customizing and validating campaign content, ensuring accuracy, and driving performance improvements through data-driven recommendations. The Senior Email Marketing Specialist reports directly to the Senior Email Marketing Manager.
Primary Responsibilities & Essential Functions
  • Execute email campaigns and communications within established timelines, including national and local acquisition campaigns, product notifications, customer communications, and special projects
  • Customize, tailor, and edit email creative, ensuring content accuracy and alignment with campaign strategy
  • Provide hands-on HTML support to build, edit, and troubleshoot email templates and HTML/CSS code
  • Leverage dynamic content capabilities within email programs to create personalized, targeted messaging that improves engagement and overall campaign performance
  • Influence and contribute to the direction of the email marketing program, including template design, personalization strategies, content development, and mobile optimization
  • Manage and prioritize a high volume of email campaigns with strong project management discipline, ensuring deadlines are consistently met
  • Execute multi-channel campaigns within marketing platforms, including email, direct mail, SMS, and digital channels
  • Provide input on process improvements, campaign strategies, promotions, and A/B testing opportunities
  • Monitor email performance and channel KPIs, identifying trends and making recommendations to optimize campaign effectiveness
  • Serve as a liaison with external vendors and internal cross-functional partners to ensure seamless execution
  • Review campaign counts, targeting, and performance metrics to validate accuracy and proactively identify issues
  • Proofread all messaging and manage templates, graphics, and seed lists to ensure quality and consistency
  • Perform final quality assurance checks on creative, targeting, and list selection to ensure campaigns meet approved guidelines and are delivered on time

Job Qualifications - Experience/Education/Training:
Minimum
  • Bachelor's degree in in a related discipline and 4 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 2 years' experience; a Ph.D. and up to 1 year of experience; or in lieu of a degree, eight years of experience in a related field will be considered.
  • Strong knowledge of HTML coding and experience deploying email campaigns within a multi-channel marketing platform (e.g., Adobe Campaign, Salesforce Marketing Cloud)
  • Strong proficiency with Microsoft Office applications, including Word, Excel, and PowerPoint
  • Demonstrated project management skills with the ability to manage multiple priorities and deadlines
  • Expertise in an email automation platform (e.g., Pardot, Marketo, Eloqua)
  • Experience leveraging dynamic content and building emails using HTML/CSS without reliance on WYSIWYG editors
  • Proven email campaign execution experience with the ability to multitask and operate in a fast-paced environment
  • Strong interpersonal, leadership, presentation, and stakeholder management skills, with the ability to collaborate effectively across teams

Preferred Qualifications
  • Experience leveraging dynamic content within email marketing programs
  • Knowledge of Salesforce marketing applications, including Marketing Cloud
  • Familiarity with Salesforce CRM platforms
  • Ability to work independently while managing multiple campaigns, competing priorities, and deadlines
  • Experience within the telecommunications industry

USD 74,000.00 - 111,000.00 per year
Compensation:
Compensation includes a base salary in the range of $74,000.00 - $111,000.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
EOE, including disability/vets

What Cox Communications employees say

Pay

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About Cox Communications

Sourced by ZipRecruiter

Cox Communications is the largest private telecom company in America, serving six million homes and businesses. That's a lot, but we also proudly serve our employees. Our benefits and our award-winning culture are just two of the things that make Cox a coveted place to work. If you're interested in bringing people closer through broadband, smart home tech and more, join Cox Communications today! Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark?

Industry

Media and telecom

Company size

10,000+ Employees

Headquarters location

Atlanta, GA, US