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Paid Search Jobs in Raleigh, NC (NOW HIRING)

Sokal

Team Manager, Paid Search

Raleigh, NC · On-site

The Paid Search Manager partners closely with programmatic, paid social, data analytics, technology, and account teams to deliver integrated, data-driven solutions. You are naturally curious ...

Sokal

Team Manager, Paid Search

Raleigh, NC · On-site

$95 - $135/hr

The Paid Search Manager partners closely with programmatic, paid social, data analytics, technology, and account teams to deliver integrated, data-driven solutions. You are naturally curious ...

Roi Revolution Inc

Paid Search Account Manager

Raleigh, NC · On-site

$95K - $115K/yr

Are you an experienced paid search expert looking to lead high-impact campaigns for large brands, analyze complex data, and turn insights into strategic recommendations that drive performance? If you ...

SCRAM Systems

Paid Media Manager

Chapel Hill, NC · On-site

$100K - $110K/yr

The Paid Media Manager owns strategy and execution across all paid media channels (paid search and paid social) for our portfolio of brands. This role stays deeply engaged in the platforms, working ...

SCRAM Systems

Paid Media Manager

Chapel Hill, NC · On-site +1

$100K - $110K/yr

The Paid Media Manager owns strategy and execution across all paid media channels (paid search and paid social) for our portfolio of brands. This role stays deeply engaged in the platforms, working ...

Go Fish Digital

SEO Strategist

Raleigh, NC · On-site

Understanding of the interplay between SEO and other digital marketing channels such as paid media, social media, and content marketing. Why Join Us You'll work alongside talented people who are ...

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

SEO / GEO / AEO Strategist We're looking for a search strategist who understands that "SEO" isn't ... Work closely with paid media, CRO, and sales teams to align messaging and maximize pipeline impact

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

SEO / GEO / AEO Strategist We're looking for a search strategist who understands that "SEO" isn't ... Work closely with paid media, CRO, and sales teams to align messaging and maximize pipeline impact

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

SEO / GEO / AEO Strategist We're looking for a search strategist who understands that "SEO" isn't ... Work closely with paid media, CRO, and sales teams to align messaging and maximize pipeline impact

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All JobsPaid Search JobsPaid Search Jobs in Raleigh, NC

Paid Search information

See Raleigh, NC salary details

$29.6K

$54.8K

$82.6K

How much do paid search jobs pay per year?

As of Sep 6, 2026, the average yearly pay for paid search in Raleigh, NC is $54,848.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,700.00 and $64,200.00 per year, depending on experience, location, and employer.

What is a paid search specialist?

Paid search specialists are digital marketing professionals who manage and optimize online advertising campaigns on search engines like Google and Bing. They create, monitor, and adjust pay-per-click (PPC) ads to drive targeted traffic to websites, with the goal of increasing leads, sales, or brand awareness. Their responsibilities include keyword research, bid management, ad copywriting, performance analysis, and staying up-to-date with the latest search engine algorithms and trends. Paid search specialists play a crucial role in helping businesses maximize their return on investment from online advertising.

What are the key skills and qualifications needed to thrive as a paid search specialist?

To thrive as a Paid Search Specialist, you need strong analytical skills, digital marketing knowledge, and experience with pay-per-click (PPC) campaigns, often backed by a relevant degree or certifications like Google Ads. Familiarity with platforms such as Google Ads, Microsoft Advertising, Google Analytics, and bid management tools is essential. Excellent attention to detail, adaptability, and effective communication help you optimize campaigns and collaborate with clients or teams. These skills ensure efficient budget management, high campaign performance, and measurable return on investment in a competitive digital landscape.

How does a paid search specialist typically collaborate with other marketing team members to ensure campaign success?

A Paid Search Specialist regularly works alongside content creators, designers, and analytics teams to align ad copy, landing pages, and keyword strategies with broader marketing goals. Effective communication with these colleagues helps ensure that paid campaigns are consistent with brand messaging and optimized for conversions. Regular meetings and shared performance reports are common practices, allowing the team to adjust strategies quickly based on real-time data. This collaborative environment fosters innovation and drives better results across all digital marketing channels.

What is the difference between Paid Search vs PPC Specialist?

AspectPaid SearchPPC Specialist
CredentialsExperience with SEM tools, certifications like Google AdsSame as Paid Search, often with additional marketing certifications
Work EnvironmentDigital marketing teams, agencies, in-house marketingMarketing agencies, in-house teams, freelance roles
Industry UsageCommon in digital marketing, advertising, e-commerceUsed interchangeably with Paid Search, specialized in campaign management
Search & Comparison IntentUnderstanding paid advertising strategiesFocus on campaign execution and optimization

Paid Search and PPC Specialist roles are closely related, often overlapping in skills and work environment. Paid Search refers broadly to managing paid advertising campaigns on search engines, while PPC Specialist emphasizes the execution and optimization of these campaigns. Both roles require similar credentials and are integral to digital marketing strategies.

How to get a job in paid search?

To get a job in paid search, develop skills in digital marketing, including proficiency with platforms like Google Ads and Bing Ads. Obtain relevant certifications such as Google Ads Certification, build a portfolio of successful campaigns, and gain experience through internships or entry-level roles to demonstrate your ability to optimize paid advertising campaigns.

Is paid search a good career?

Paid search is a viable career option for those interested in digital marketing, involving managing online advertising campaigns through platforms like Google Ads and Bing Ads. It requires analytical skills, familiarity with tools, and ongoing learning to optimize ad performance and ROI. The field offers opportunities for growth, certification, and working in various industries or agency settings.

Is paid search worth it?

Paid search is a valuable role in digital marketing, involving managing pay-per-click campaigns on platforms like Google Ads. It requires skills in keyword research, ad copywriting, and data analysis to optimize ad performance and return on investment. The effectiveness of paid search depends on campaign strategy, budget, and industry competitiveness.

What is a paid search job?

A paid search job involves managing and optimizing online advertising campaigns that appear in search engine results, such as Google Ads. Professionals in this role analyze keywords, create ad copy, and use analytics tools to improve campaign performance and return on investment.

What are the most commonly searched types of Paid Search jobs in Raleigh, NC?

The most popular types of Paid Search jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Paid Search jobs?

Cities near Raleigh, NC with the most Paid Search job openings:

Paid Search jobs near you
Infographic showing various Paid Search job openings in Raleigh, NC as of August 2026, with employment types broken down into 47% Full Time, and 53% Part Time. Highlights an 100% In-person job distribution, with an average salary of $54,848 per year, or $26.4 per hour.

Team Manager, Paid Search

Sokal

Raleigh, NC • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 24 days ago

Job description

Lead, manage, and guide the team of paid search in the coordination and delivery of innovative, well-targeted, business-building solutions across Google & Bing products and emerging channels to deliver on our dedication to client-obsessed results while helping to bring opportunities to life that drive revenue. This role serves as the hands-on expert and strategic owner of paid search, ensuring campaigns are executed efficiently, measured accurately, and continuously optimized to drive meaningful business outcomes. The Paid Search Manager partners closely with programmatic, paid social, data analytics, technology, and account teams to deliver integrated, data-driven solutions. You are naturally curious, analytical, and detail-oriented. You enjoy solving complex problems, digging into data, testing new ideas, and translating insights into clear recommendations for internal teams and clients.
In short, in close partnership with the Director, Digital Advertising, utilize technology and digital advertising solutions to delight clients, run more efficiently, solve challenges, and create magical experiences, while educating stakeholders along the way to further iterate, refine, and optimize our paid search offerings.
Paid Search Management, Strategy & Execution
  • Support and execute the Director of Digital Advertising's defined paid search vision by owning the tactical planning, setup, execution, and optimization of campaigns across platforms.
  • Translate client objectives and Director defined strategies into actionable paid search tactics, targeting frameworks, and activation plans for the team.
  • Manage budgets, pacing, and performance to ensure efficiency and goal attainment
  • Ensure accurate trafficking, tagging, and QA of all paid search campaigns
  • Stay current on paid search trends, formats, targeting capabilities, and platform updates
  • In coordination with the Director, lead the paid search team in excellence to maintain a best-in-class product
  • Mentor and support team members, helping them grow their paid search skill sets
  • Contribute to documentation, best practices, and standardization across paid search workflows
  • Identify process gaps and recommend improvements to increase efficiency and scalability

Team Support & Process Improvement
  • Mentor and support team members, helping them grow their paid search skill sets
  • Contribute to documentation, best practices, and standardization across paid search workflows
  • Identify process gaps and recommend improvements to increase efficiency and scalability
  • Assist leadership in evolving paid search products, offerings, and internal capabilities

Collaboration & Relationship Management
  • Partner with account teams to provide paid search expertise and client support
  • Collaborate with programmatic, paid social, and data analytics teams to deliver integrated solutions
  • Communicate performance insights, optimizations, and recommendations clearly and confidently
  • Maintain strong relationships with platform partners, vendors, and technology providers
  • Support new business efforts by contributing paid search insights, planning, and recommendations

Qualifications
  • Deep understanding of paid search buying, optimization levers, and performance drivers. Strong leadership skills.
  • Comfortable working with data, identifying patterns, and turning analysis into action.
  • Enjoys working hard; is action-oriented and full of energy for the things they see as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others.
  • Uses rigorous logic and methods to solve difficult problems with effective solutions; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn't stop at the first answer
  • Works effectively across teams and communicates clearly with both technical and non-technical audiences.
  • Hands-on experience with paid search platforms (e.g., Google Ads)
  • Strong understanding of ad serving, targeting, bidding strategies, and optimization techniques
  • Understanding of digital media metrics and performance KPIs
  • Understanding of analytics and reporting tools (e.g., Google Analytics, TapClicks)
  • Enthusiasm for keeping up to date on current topics in the field to inspire and inform client work and organizational culture
  • Self-motivated and willing to expand knowledge
  • Ability to self-manage while managing assigned team and projects.
  • Strong attention to detail and the ability to effectively multitask in a deadline-driven atmosphere.
  • Strong team leader who can manage with poise in the midst of demanding situations.
  • A professional role model with a positive influence who motivates colleagues. Ability to collaborate with all key stakeholders across multiple teams.
  • Shows expert skills in writing and speaking to effectively provide knowledge as well as increase the levels of understanding and acceptance among a wide range of audiences
  • Agency or related industry experience with a proven track record of working with paid search advertising
  • Strong technical experience, knowledgeable in digital advertising, with at least 4 years of experience in an advertising agency, with previous automotive experience
  • Experience & Education: 2-year technical degree with 6+ years of experience in a digital agency
  • Preferred Experience: 4-year degree with 4+ years of experience in a digital agency

Basic Qualifications
  • Bachelor's degree in a related field or equal years of experience to demonstrate the necessary competencies required for the position
  • Strong analytical skills with extreme attention to detail
  • Excellent written and verbal skills with a keen ability to effectively and professionally communicate ideas to coworkers, other departments, and/or clients
  • Ability to work on and manage projects from beginning to end, potentially demonstrating ahead of project deadlines
  • Ability to understand and utilize software and platforms
  • Flexibility to perform in a fluid environment with day-to-day or even hourly changes in priorities
  • Proactive nature to think ahead of potential concerns for team or plan ahead for future updates and changes to technology and advertising strategies
  • Must be a team player in all avenues with ability to delegate work to team members or assist as needed
  • Excellent time and task management skills
  • Must be a fast learner who eagerly embraces new marketing technologies

What We Offer
  • 15 days of PTO
  • 9 Paid Holidays
  • 1 day off for your birthday
  • 401k plan
  • Community Work Environment
  • Hybrid work opportunities
  • Free snacks and drinks
  • Great Health Insurance plan - Dental / Vision / Life Insurance / Accident Insurance

Working Conditions
Paid Search Manager is seated for 6-8 hours per day, performing constant motions such as typing and using other computer equipment. Certain situations may require bending, squatting, or lifting objects that do not exceed more than 25lbs.

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