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Paid Marketing Manager Jobs in Rio Rancho, NM (NOW HIRING)

Manage divisional digital marketing activities including website updates, online listings, paid advertising campaigns, email marketing initiatives, social media coordination, and lead generation ...

Manage divisional digital marketing activities including website updates, online listings, paid advertising campaigns, email marketing initiatives, social media coordination, and lead generation ...

Manage divisional digital marketing activities including website updates, online listings, paid advertising campaigns, email marketing initiatives, social media coordination, and lead generation ...

Create and manage annual marketing plans, budgets, calendars, and performance metrics * Lead ... of paid leaves (as required by law), Employee Assistance Program (EAP). Volt is an Equal ...

Responsible for exceeding issued lead targets and goals administered by the Event Marketing Manager ... Paid Weekly - Every Friday! * Compensation increases based on event performance * Paid Training and ...

Responsible for exceeding issued lead targets and goals administered by the Event Marketing Manager ... Paid Weekly - Every Friday! * Compensation increases based on event performance * Paid Training and ...

Responsible for exceeding issued lead targets and goals administered by the Event Marketing Manager ... Paid Weekly - Every Friday! * Compensation increases based on event performance * Paid Training and ...

Responsible for exceeding issued lead targets and goals administered by the Event Marketing Manager ... Paid Weekly - Every Friday! * Compensation increases based on event performance * Paid Training and ...

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Paid Marketing Manager information

See Rio Rancho, NM salary details

$31K

$78.5K

$136.9K

How much do paid marketing manager jobs pay per year?

As of Aug 5, 2026, the average yearly pay for paid marketing manager in Rio Rancho, NM is $78,529.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,400.00 and $92,200.00 per year, depending on experience, location, and employer.

What is the difference between Paid Marketing Manager vs Digital Marketing Specialist?

AspectPaid Marketing ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Advertising, or related field; certifications like Google Ads or Facebook BlueprintBachelor's in Marketing, Communications, or related; certifications often include Google Ads or HubSpot
Work EnvironmentOversees paid advertising campaigns, manages budgets, and analyzes ROIDevelops digital marketing strategies, manages content, and supports paid campaigns
Employer & Industry UsageCommon in advertising agencies, e-commerce, and large corporationsUsed across various industries including retail, tech, and media

The Paid Marketing Manager focuses on planning, executing, and optimizing paid advertising campaigns, managing budgets, and analyzing performance. In contrast, the Digital Marketing Specialist handles broader digital strategies, content creation, and supports paid efforts. Both roles often collaborate but differ mainly in scope and responsibility.

How does a paid marketing manager typically collaborate with other departments to achieve campaign goals?

A Paid Marketing Manager often works closely with teams such as creative, analytics, and sales to ensure campaign success. Collaboration involves aligning ad messaging and design with brand guidelines provided by the creative team, using data insights from analytics to optimize ad spend, and coordinating with sales to ensure leads generated by campaigns are properly followed up. Regular cross-functional meetings and transparent communication are essential to adapting strategies in real time and achieving shared business objectives.

What does a paid marketing manager do?

A Paid Marketing Manager is responsible for planning, executing, and optimizing paid advertising campaigns across various digital platforms, such as Google Ads, Facebook, and Instagram. Their goal is to drive traffic, generate leads, and increase sales while maximizing the return on investment (ROI) for the organization. They analyze performance data, manage budgets, conduct A/B testing, and collaborate with creative and analytics teams to ensure campaigns are effective. Paid Marketing Managers also stay updated on industry trends and platform changes to continuously improve campaign performance.

What are the key skills and qualifications needed to thrive as a paid marketing manager?

To thrive as a Paid Marketing Manager, you need expertise in digital marketing strategy, campaign management, and data analysis, typically supported by a degree in marketing or a related field. Proficiency with platforms like Google Ads, Facebook Ads Manager, and analytics tools such as Google Analytics and SEMrush is essential, along with certifications like Google Ads or Facebook Blueprint. Strong communication, creativity, and analytical thinking are critical soft skills for optimizing campaigns and collaborating with stakeholders. These skills and qualities are vital for effectively driving ROI, achieving business goals, and staying competitive in the fast-evolving digital advertising landscape.
What job categories do people searching Paid Marketing Manager jobs in Rio Rancho, NM look for? The top searched job categories for Paid Marketing Manager jobs in Rio Rancho, NM are:

Marketing Manager

DR Horton

Albuquerque, NM • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 4 days ago


D.R. Horton rating

7.4

Company rating: 7.4 out of 10

Based on 34 frontline employees who took The Breakroom Quiz

35th of 80 rated construction


Job description

D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information.
D.R. Horton, Inc. is currently looking for a Marketing Manager. The right candidate will plan and implement marketing initiatives that support home sales, lead generation, community visibility, and brand consistency within the division. This position manages day-to-day marketing operations across digital and traditional channels, coordinates advertising and community launch activities, and collaborates with Sales, Operations, Corporate Marketing, and external vendors to support divisional business objectives.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
  • Develop and implement divisional marketing plans, advertising strategies, and promotional campaigns
  • Coordinate the creation, approval, and distribution of marketing materials including brochures, signage, flyers, digital advertisements, email campaigns, and sales support materials
  • Manage divisional digital marketing activities including website updates, online listings, paid advertising campaigns, email marketing initiatives, social media coordination, and lead generation programs in partnership with Corporate Marketing
  • Monitor and evaluate marketing campaign performance, website traffic, lead conversion metrics, and advertising effectiveness to identify trends and recommend adjustments
  • Manage relationships with advertising agencies, printers, photographers, digital vendors, signage providers, and other external partners to ensure projects are completed on schedule and within budget
  • Review and maintain marketing budgets, process invoices, track expenditures, and ensure marketing activities comply with approved divisional budgets and purchasing procedures
  • Collaborate with Sales, Construction, Land, and Operations teams to support community openings, inventory home marketing and market-specific sales initiatives
  • Ensure all marketing materials, advertisements, and communications comply with company branding standards, Fair Housing requirements, licensing regulations, and applicable legal guidelines
  • Analyze competitive market activity, consumer trends, and local market conditions to assist leadership in evaluating marketing opportunities and positioning strategies
  • Contribute to the strategic planning and execution of new community launches
  • Manage community product mix to optimize market appeal and overall streetscape diversity
  • Assist with promotional events, realtor functions, and other marketing-related activities to increase brand awareness and community engagement
  • Prepare and deliver reporting, tracking and performance analysis
  • Support MLS-related activities
  • Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

Supervisory Responsibilities
  • Supervises 2 or more employees

Qualifications
Education and/or Experience
  • Bachelor's degree in Marketing, Communications, Business Administration, Advertising, or a related field required
  • Minimum of 5 years of marketing experience required
  • Experience managing advertising campaigns, digital marketing initiatives, and vendor relationships
  • Knowledge of marketing principles, advertising strategies, digital marketing platforms, branding standards, and lead generation practices
  • Skilled in project coordination, campaign management, vendor management, budget administration, and marketing performance analysis
  • Strong computer skills are required. Proficiency in Microsoft Office applications and the ability to learn new programs/systems quickly is essential
  • Ability to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applications
  • Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision
  • The noise level is generally moderate

Preferred Qualifications
  • Experience in residential homebuilding, real estate, retail, or consumer-focused marketing preferred

Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:
  • Medical, Dental and Vision
  • 401(K)
  • Employee Stock Purchase Plan
  • Flex Spending Accounts
  • Life & Disability Insurance
  • Vacation, Sick, Personal Time and Company Holidays
  • Multiple Voluntary and Company provided Benefits

Build YOUR future with D.R. Horton, America's Builder.#WeBuildPeopleToo

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