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Outdoor Advertising Sales Manager Jobs (NOW HIRING)

Advertising Sales Manager

Augusta, GA · On-site

$125 - $150/hr

Advertising Sales Manager Description Textron Specialized Vehicles Inc. is a leading global manufacturer of golf cars, utility and personal transportation vehicles, professional turf-care equipment ...

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Outdoor Advertising Sales Manager information

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$47K

$59.2K

$120.5K

How much do outdoor advertising sales manager jobs pay per year?

As of Sep 9, 2026, the average yearly pay for outdoor advertising sales manager in the United States is $59,156.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,000.00 and $55,500.00 per year, depending on experience, location, and employer.

What does an outdoor advertising sales manager do?

An Outdoor Advertising Sales Manager is responsible for overseeing the sales of advertising space on outdoor platforms such as billboards, transit shelters, and digital signage. They lead a team of sales professionals, develop strategies to attract new clients, and maintain relationships with existing advertisers. Their duties also include negotiating contracts, setting sales targets, and analyzing market trends to maximize revenue. The role requires strong leadership, communication, and negotiation skills, as well as an understanding of both advertising and the local market landscape.

What are some typical challenges faced by outdoor advertising sales managers, and how can they overcome them?

Outdoor Advertising Sales Managers often face challenges such as fluctuating market demand, competition from digital advertising, and the need to demonstrate ROI to clients. To overcome these, successful managers stay informed about market trends, leverage data analytics to showcase campaign effectiveness, and build strong client relationships through personalized service. Additionally, collaborating closely with creative and operations teams ensures timely and impactful campaign delivery, which helps retain and grow client accounts.

What are the key skills and qualifications needed to thrive as an outdoor advertising sales manager, and why are they important?

To thrive as an Outdoor Advertising Sales Manager, you need strong sales acumen, negotiation abilities, market analysis skills, and typically a background in marketing, business, or communications. Familiarity with CRM software, digital mapping tools, and advertising analytics platforms is often required. Outstanding relationship-building, persuasive communication, and strategic thinking are vital soft skills for this role. These skills and qualities are crucial for successfully identifying client needs, securing advertising contracts, and driving revenue growth in a competitive market.

What are popular job titles related to Outdoor Advertising Sales Manager jobs?

For Outdoor Advertising Sales Manager jobs, the most frequently searched job titles are:

Sales Account Executive

Reading, PA • On-site

LAMAR ADVERTISING COMPANY
Marketing • 1 - 5K employees

$35K - $90K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 12 days ago


Lamar Advertising rating

8.5

Company rating: 8.5 out of 10

Based on 25 frontline employees who took The Breakroom Quiz

12th of 79 rated media


Job description

Are you in search of a workplace that thrives on community connections through advertising? If so, we’d love to have you join our sales team! Our Lamar office in Reading, Pennsylvania is now hiring a new Sales Account Executive (salary + commission) to help us bring innovative outdoor advertising campaigns to life for brands in Reading, PA and the surrounding areas. We need someone who understands the connection between marketing and sales and genuinely gets excited with each and every sale - big or small!
 

Rated #1 Sales team for 2025 on Comparably, our Sales Account Executives are the connection between Lamar and the communities we serve.  Our AE's meet and exceed sales objectives in their assigned territory by using professional sales techniques to develop long-term advertising relationships that grow not only Lamar advertising sales, but also our relationships in our communities. 

Why Lamar?

Rated #1 Sales team for 2025 on Comparably
, our Sales Account Executives are the connection between Lamar and the communities we serve.  Our AEs meet and exceed sales objectives in their assigned territory by using professional sales techniques to develop long-term advertising relationships that grow not only Lamar advertising sales, but also our relationships in our communities. 
Lamar is a certified Great Place to Work, with 86% of employees in agreement. Lamar Advertising has also been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking.
  • Learn more about us on our official YouTube channel.
  • Check reviews and company updates on our Glassdoor page
  • Learn more about our Great Place to Work certification.

      What’s in it for you?

      • A Monday-Friday 8am - 5pm (Work from home on Friday)  schedule with paid holidays, with a combination of time in-office and selling in the field
      • First-year earning potential of $35,640- $90,000 including commissions, dependent on experience and selling ability
      • No commissions cap, so earning potential is unlimited as you grow your book of business!
      • Monthly auto and cell allowances for work-related expenses

      What can you expect from us?

      • Comprehensive 4-week training program with opportunities to participate in our corporate-hosted Lamar Sales School
      • Multiple medical plan options and health savings plan
      • Hospital, Critical Illness, and Accident coverage
      • Dental and vision insurance
      • Short and long-term disability and paid parental leave
      • 120 hours of paid time off (PTO) that increases with tenure
      • 12 paid company holidays including Presidents Day and Juneteenth
      • Employee Stock purchase plan
      • 401(k) plan with company match
      • Wellness program incentives such as medical plan premium holidays and HSA contributions
      • Ongoing professional development and internal leadership programs to maximize your career potential
      • Advancement opportunities, as our goal is to promote all Sales Managers from within!

      What we’re looking for in YOU:

      • Comfort making cold calls over the phone and in-person
      • Ability to make oral presentations and clearly articulate policies and procedures
      • Align with our values of inclusivity and effectively communicate with people of various social, cultural, economic, and educational backgrounds
      • Motivation to learn new technology and systems
      • Ability to exhibit effective time management and self-organization
      • Willingness to immerse yourself in the outdoor advertising industry with the intent of selling its benefits to businesses and customers
      • Ability to communicate professionally both verbally and in writing
      • Ability to perform effectively under fluctuating workloads
      • A knack for making connections and gaining the trust of others
      • Ability to meet a sales quota and utilize general sales techniques
      • Intrinsic self-motivation to overcome challenges and meet goals
      • Resilience in response to rejection

      Education and experience:

      • Current and Valid Driver’s License required
      • College Degree preferred
      • Previous Outdoor Advertising sales experience preferred
      • Proficiency in Microsoft Office Suite
      • CRM experience preferred
      Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position. 
       
      Candidates with a disability in need of an accommodation to fulfill our application requirements should email recruiting@lamar.com

      A day in the life:

      On a regular basis, you will:

      • Meet and exceed sales targets and monitor personal sales data and reports
      • Target businesses in the assigned area and visit each established Lamar client as well as competitor's clients in a specified time frame
      • Exhibit working knowledge of local and national competition
      • Cluster accounts to work them efficiently 
      • Identify potential growth areas and open new accounts
      • Use Lamar computer tools to locate prospects & follow up on leads, as well as prepare proposals, written presentations, and research
      • Develop their presentation skills by utilizing computer tools, and present to clients on a regular basis
      • Develop new product knowledge and selling skills
      • Actively participate in sales meetings, regional meetings, seminars, and trade shows
      • Perform administrative duties, such as:
        • Maintaining daily, weekly, and monthly sales plans a month in advance
        • Follow up on all client production orders and problem-solve any issues that may arise
        • Maintaining organized and up-to-date records of clients and sales activity

      Physical demands and work environment:

      • The work environment is a combination of an office environment and work in the field making sales calls and servicing existing accounts.
      • The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking.
      • Nights spent away from home traveling are less than 10%.

      Who we are:

      Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

      We provide ad space through:

      • Billboards
      • Interstate logos
      • Handpainted murals
      • Transportation and airports
      • The largest network of digital billboards in the United States

      We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

      We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.

      Lamar is an EEO/AA employer including Individuals with Disabilities, Protected Veterans, and any other State or Federally protected characteristic.

      Please note: Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.

      SMS and Email Communications: By providing your contact information and submitting this form, you agree to receive email and SMS communications from Lamar Advertising Company regarding job opportunities, hiring events, and career-related updates. Message and data rates may apply. You can opt out at any time by emailing recruiting@lamar.com or replying 'STOP' to text messages. Your information will be processed in accordance with our privacy policy.

      Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!

      California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar.  By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar.  Lamar will not sell this information.

      #Reg56ID #EarlyTalent 


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      About Lamar Advertising

      Sourced by ZipRecruiter

      Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

      Industry

      Marketing

      Company size

      1,001 - 5,000 Employees

      Headquarters location

      Baton Rouge, LA, US

      Year founded

      1902