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Optimization Manager Jobs in Baltimore, MD (NOW HIRING)

Duckpin

Marketing Account Manager (Technical)

Towson, MD · On-site

Manage day-to-day communication for a portfolio of SEO/PPC clients * Interpret digital performance ... data and present results in a clear, business-friendly way * Actively support execution: coordinate ...

IndigoPark

Marketing Manager

Ellicott City, MD · On-site

$120 - $180/hr

Establishing SEO strategy, content structure, and measurement * Creating landing pages and ... Managing large‑scale email campaigns * Creating segmented campaigns for different nonprofit ...

Omnicom

Account Manager, TikTok

Baltimore, MD · On-site

Product Optimization: Consult on supply chain and fulfilment, optimize product card images and copy, and manage content uploads. * Catalog Management: Conduct ongoing evaluations of retail-readiness ...

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All JobsOptimization JobsOptimization Manager JobsOptimization Manager Jobs in Baltimore, MD

Optimization Manager information

See Baltimore, MD salary details

$33.3K

$106K

$179.8K

How much do optimization manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for optimization manager in Baltimore, MD is $105,960.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,500.00 and $131,700.00 per year, depending on experience, location, and employer.

What is an optimization manager?

An Optimization Manager is a professional responsible for improving business processes, systems, or marketing campaigns to achieve better efficiency, performance, and results. They analyze data to identify areas for improvement, develop strategies to enhance productivity, and oversee the implementation of these strategies. Optimization Managers often work with cross-functional teams to ensure that initiatives align with company goals and deliver measurable outcomes.

What are the key skills and qualifications needed to thrive as an optimization manager?

To thrive as an Optimization Manager, you need strong analytical skills, experience in data-driven decision-making, and typically a degree in business, marketing, or a related field. Proficiency with analytics tools like Google Analytics, A/B testing platforms, and conversion rate optimization (CRO) software is essential. Excellent communication, problem-solving abilities, and a collaborative mindset are important soft skills for this role. These skills ensure effective identification and implementation of strategies to maximize performance and drive measurable business results.

How does an optimization manager typically interact with different departments to drive performance improvements?

Optimization Managers work closely with various teams such as marketing, product development, data analytics, and operations to identify and implement strategies that enhance efficiency and effectiveness. They often facilitate cross-functional meetings to discuss data insights, align on goals, and coordinate the execution of optimization initiatives. Collaboration is key, as these managers must balance diverse perspectives and ensure that proposed changes are practical and aligned with broader business objectives. Regular communication and strong project management skills are essential for successfully driving improvements across multiple departments.

What is the difference between Optimization Manager vs Digital Marketing Specialist?

AspectOptimization ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications in SEO, SEM, or analyticsBachelor's in Marketing, Communications, or related field; certifications in digital marketing tools
Work EnvironmentCollaborates with marketing, product, and analytics teams; focuses on website and campaign performanceWorks on content creation, social media, email campaigns, and digital channels
Employer & Industry UsageUsed across e-commerce, tech, and advertising industries to improve online performanceCommon in marketing agencies, brands, and media companies for campaign execution

The Optimization Manager primarily focuses on analyzing and improving website and campaign performance through data-driven strategies, often working closely with technical teams. In contrast, the Digital Marketing Specialist handles the execution of digital campaigns, content creation, and social media management. While both roles require marketing knowledge and certifications, the Optimization Manager emphasizes analytics and technical optimization, whereas the Digital Marketing Specialist concentrates on content and channel management.

What job categories do people searching Optimization Manager jobs in Baltimore, MD look for?

The top searched job categories for Optimization Manager jobs in Baltimore, MD are:

Optimization Manager jobs near you
Infographic showing various Optimization Manager job openings in Baltimore, MD as of August 2026, with employment types broken down into 85% Full Time, 13% Part Time, and 2% Contract. Highlights an 89% Physical, 2% Hybrid, and 9% Remote job distribution, with an average salary of $105,960 per year, or $50.9 per hour.

Senior Human Capital Management Consultant

Suntiva, LLC

Silver Spring, MD • On-site

Full-time

Medical, Dental, Life, Retirement, PTO

Re-posted 21 days ago

Job description

Company Description
Based in Falls Church, VA, Suntiva is an award-winning management consulting firm that sets the standard for how government effectively leads people and drives results for their organizations. Suntiva's core offerings include IT Program Management, Leadership and Organizational Performance, and Federal Acquisition Consulting..
We are in need of a talented Human Capital Management Consultant to break through barriers and help our clients solve their most complex business challenges. If this sounds interesting to you, please read on!
Top 3 Reasons to Work with Us:
1. We have a genuine desire to help our clients and we like to have fun in the process
2. We think your growth and development is important - we provide challenging assignments, tuition/training reimbursement and communities of practice in each of our core offerings
3. We have a unique value-driven culture that shapes the way we work together and with our clients. Our corporate values include: Embody great minds and great hearts, Assume good intentions, Foster collaboration and teamwork, Hold ourselves accountable for results, and Do the right thing all the time
Job Description
  • Develop and deliver innovative organization performance solutions: While you may not do it all, you will do some combination of the following list of services: leadership development, organization assessment, strategy development, team effectiveness, training design and delivery, change management and business process optimization.
  • Manage Suntiva's projects: You will lead project teams through the full project lifecycle including project start up, needs assessment, and solution design, development, implementation, evaluation.
  • Consult across the human capital management lifecycle: You will design, implement and evaluate strategic human capital programs and processes including: workforce planning, competency modeling and development; recruiting, hiring and on-boarding; succession planning; performance management; leadership and employee development; and employee engagement programs.
  • Analyze employee survey data and provide best practice-based recommendations for improvement: You will analyze results of employee surveys (Federal Employee Viewpoint survey) to assess organization strengths and opportunities for improvement; you will facilitate focus groups to identify root cause issues of survey results at the organizational and Division level and provide best-practice based short-mid and longer-term recommendations to address challenges identified.

Qualifications
  • A minimum eight (8) years of broad Management Consulting experience with a focus on Human Capital Management;
  • Strong Human Capital Management expertise, including experience designing and delivering strategic and operational human capital management programs and processes;
  • Solid experience analyzing employee survey data and conducting focus groups with managers/staff to identify strengths, weaknesses and root cause issues and present recommendations and actions for improvement;
  • Skills in at least one other Suntiva Organization Performance service such as: organization assessment, leadership development, strategy development, team effectiveness, training design and delivery, change management and business process optimization;
  • Experience with Federal government clients with the ability to identify, understand, react to and provide creative solutions to challenges within and specific to that environment;
  • Experience managing/leading projects and teams including the development of project goals and objectives, plans, timelines, and providing quality assurance of deliverables;
  • Strong facilitation skills and the ability to build relationships and interface with senior level government leaders;
  • The ability to juggle many different types of tasks at one time with the ability to work within project scope;
  • Flexibility and comfort operating in a fast paced environment; and
  • Certification or degree in Organization Development, Human Resources Management or other related field.

Additional Information
  • A culture where people truly enjoy the work they do and the people they do it with!
  • Highly competitive PTO allowance
  • Multiple Medical and Dental Plan Options to meet your needs
  • Employer-paid Short/Long-term disability and Life Insurance
  • Employer-matching 401(k)
  • An annual tuition reimbursement program to allow you to focus on your career growth and development

If you are a Strategic Human Capital professional with the appropriate experience, please apply today using the following link:
https://careers-suntiva.icims.com/jobs/1116/senior-human-capital-management-consultant/job
Please see our website www.suntiva.com for more information about our company, our clients and our culture!
We are proud of our diverse environment, EOE, M/F/D/V.

Apply