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Optimization Manager Jobs in Austin, TX (NOW HIRING)

Optimal

Programmatic Advertising Strategist

Austin, TX · On-site

$70K - $85K/yr

About The Role Optimal is looking for an ambitious programmatic advertising strategist with at least one year of hands-on programmatic media management experience to join our team! The Programmatic ...

Optimal

Paid Media Strategist

Austin, TX · On-site

About The Role Optimal is looking for a Paid Media Strategist with 2+ years of hands-on experience managing paid search and social media advertising campaigns on Google, Facebook, Amazon and other ...

Optimal

Paid Media Strategist

Austin, TX · On-site

About The Role Optimal is looking for a Paid Media Strategist with 2+ years of hands-on experience managing paid search and social media advertising campaigns on Google, Facebook, Amazon and other ...

RWE

Sr Engineer I, BESS Optimization

Austin, TX

$140K - $150K/yr

This position within the BESS Technology Optimization team will be responsible for managing technical solutions with a project development mindset and ensuring utility-scale energy storage projects ...

PNL Builders LLC

Marketing Specialist

Hutto, TX · On-site +1

Manage on-site and off-site SEO strategies to improve website rankings and visibility on search engines. * PPC Campaigns: Run Google Ads, social media ads, and other paid marketing campaigns to drive ...

Mathnasium

Digital Marketing Manager

Austin, TX · On-site +1

$115K - $125K/yr

Budget Optimization: Manage campaign budget pacing and recommend marketing budget adjustments based on historical performance and data-driven insights. * Market Insight: Monitor competitor activity ...

Mathnasium

Digital Marketing Manager

Austin, TX · On-site +1

$115K - $125K/yr

Budget Optimization: Manage campaign budget pacing and recommend marketing budget adjustments based on historical performance and data-driven insights. * Market Insight: Monitor competitor activity ...

Optimal

Senior Paid Media Manager

Austin, TX · On-site

$121K - $126K/yr

About The Role Optimal is looking for an ambitious and experienced digital marketing professional to join our team! The Senior Paid Media Manager will drive new strategies and improve performance ...

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All JobsOptimization JobsOptimization Manager JobsOptimization Manager Jobs in Austin, TX

Optimization Manager information

See Austin, TX salary details

$33.2K

$105.7K

$179.4K

How much do optimization manager jobs pay per year?

As of Aug 13, 2026, the average yearly pay for optimization manager in Austin, TX is $105,701.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,300.00 and $131,300.00 per year, depending on experience, location, and employer.

How does an optimization manager typically interact with different departments to drive performance improvements?

Optimization Managers work closely with various teams such as marketing, product development, data analytics, and operations to identify and implement strategies that enhance efficiency and effectiveness. They often facilitate cross-functional meetings to discuss data insights, align on goals, and coordinate the execution of optimization initiatives. Collaboration is key, as these managers must balance diverse perspectives and ensure that proposed changes are practical and aligned with broader business objectives. Regular communication and strong project management skills are essential for successfully driving improvements across multiple departments.

What are the key skills and qualifications needed to thrive as an optimization manager?

To thrive as an Optimization Manager, you need strong analytical skills, experience in data-driven decision-making, and typically a degree in business, marketing, or a related field. Proficiency with analytics tools like Google Analytics, A/B testing platforms, and conversion rate optimization (CRO) software is essential. Excellent communication, problem-solving abilities, and a collaborative mindset are important soft skills for this role. These skills ensure effective identification and implementation of strategies to maximize performance and drive measurable business results.

What is an optimization manager?

An Optimization Manager is a professional responsible for improving business processes, systems, or marketing campaigns to achieve better efficiency, performance, and results. They analyze data to identify areas for improvement, develop strategies to enhance productivity, and oversee the implementation of these strategies. Optimization Managers often work with cross-functional teams to ensure that initiatives align with company goals and deliver measurable outcomes.

What is the difference between Optimization Manager vs Digital Marketing Specialist?

AspectOptimization ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications in SEO, SEM, or analyticsBachelor's in Marketing, Communications, or related field; certifications in digital marketing tools
Work EnvironmentCollaborates with marketing, product, and analytics teams; focuses on website and campaign performanceWorks on content creation, social media, email campaigns, and digital channels
Employer & Industry UsageUsed across e-commerce, tech, and advertising industries to improve online performanceCommon in marketing agencies, brands, and media companies for campaign execution

The Optimization Manager primarily focuses on analyzing and improving website and campaign performance through data-driven strategies, often working closely with technical teams. In contrast, the Digital Marketing Specialist handles the execution of digital campaigns, content creation, and social media management. While both roles require marketing knowledge and certifications, the Optimization Manager emphasizes analytics and technical optimization, whereas the Digital Marketing Specialist concentrates on content and channel management.

What are the most commonly searched types of Optimization jobs in Austin, TX?

The most popular types of Optimization jobs in Austin, TX are:

What are popular job titles related to Optimization Manager jobs in Austin, TX?

For Optimization Manager jobs in Austin, TX, the most frequently searched job titles are:

What job categories do people searching Optimization Manager jobs in Austin, TX look for?

The top searched job categories for Optimization Manager jobs in Austin, TX are:

What cities near Austin, TX are hiring for Optimization Manager jobs?

Cities near Austin, TX with the most Optimization Manager job openings:

Optimization Manager jobs near you
Infographic showing various Optimization Manager job openings in Austin, TX as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 12% Part Time, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $105,701 per year, or $50.8 per hour.

Programmatic Advertising Strategist

Optimal

Austin, TX • On-site

$70K - $85K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 27 days ago

Job description

About The Role
Optimal is looking for an ambitious programmatic advertising strategist with at least one year of hands-on programmatic media management experience to join our team! The Programmatic Advertising Strategist will play an active role in dictating & executing programmatic strategy across various programmatic platforms including DV360, The Trade Desk, & Stackadapt. The ideal right candidate for this role should have a true passion for programmatic media, a track record of effective programmatic campaign management, and a strong familiarity with programmatic media buying platforms.
At Optimal, we are actively looking to scale standout candidates - those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through.
Who Are We?
Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients' marketing goals. Brand, campaign, or cause: we maximize performance at every moment.
We are not only digital media strategists - we're award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.
Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers.
We're always looking for exceptional people to join our team. If this sounds like you, please apply!
Essential Functions, Duties, and Responsibilities:
  • Programmatic Strategy - Work with key clients to plan and allocate budgets across top performing programmatic channels. Identify opportunities to test new channels, ad types, & audiences across the programmatic media landscape. Build strategic recommendations by analyzing historical performance, competitors, and industry trends.
  • Campaign Management & Optimization - Manage programmatic advertising campaigns on an ongoing basis, conducting performance analysis & proactively adjusting campaigns to ensure client KPI's are met and, when possible, exceeded.
  • Budget Allocation & Pacing - Manage monthly programmatic advertising budgets with high media spend and make informed decisions about the best use of client dollars based on your experience and industry knowledge. Track daily budget pacing and adjust media spend to ensure client budgets are adhered to. Use performance analysis to make decisions on budget allocation and execute budget changes accordingly.
  • Reporting & Analysis - Perform deep-dive analysis into performance trends through platforms like The Trade Desk, DV360, Stackadapt, Microsoft PBI, & Adobe Analytics. Write client reports and present analysis and strategic recommendations during weekly, monthly and quarterly meetings.
  • Collaboration - Work closely with the Associate Director of Programmatic Media and leadership team to develop & recommend new account strategies & optimizations. Interface with various internal teams such as our business intelligence, business development, PPC, SEO, and creative teams.
  • Creative Ideation - Guide the creative team and test variations of creative assets needed to determine highest-performing creative and ad copy.
  • Work with Industry Experts and Vendors - Enhance agency relationships with programmatic vendors to fully use their capabilities and recommend strategies and solutions that best meet our business needs.
  • Innovation - Identify and test new programmatic opportunities, including inventory sources, channels, audiences, etc. to improve performance and drive innovation.

Minimum Qualifications & Skill Requirements:
  • 1+ year of full-time, hands-on, professional programmatic advertising experience.
  • Consistent track record and hands-on experience handling high campaign volume across the programmatic media landscape.
  • Superior ability to analyze data in The Trade Desk, DV360, Stackadapt, Microsoft Power BI, & Google Analytics.
  • Experience with other DSPs and Campaign Manager 360 is also a plus.
  • Proficient in Excel and PowerPoint.
  • Best-in-class communication skills, both written and verbal.
  • 4-year Bachelor's degree in business, marketing, advertising, statistics, analytics, or a related field is a plus.

Optimal is proud to offer the following:
  • $70,000 - $85,000 annually depending upon factors including, but not limited to, experience, skill level, education and location.
  • Open leave (paid time off)
  • Paid Leave for new parents
  • Health insurance (including dental and vision)
  • Flex Spending Plan
  • Employee Assistance Program
  • 401K with company matching
  • Student Loan Repayment Program
  • Professional development opportunities
  • Rewards and recognition programs

Office Hours
This role is based out of our Austin office. Our Austin team works on a hybrid basis, with three days per week working in the office and two days per week working from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.
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