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Optimization Manager Jobs in Austin, TX (NOW HIRING)

Optimal

Paid Media Specialist (Entry-Level)

Austin, TX · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Campaign Management & Optimization - Manage campaigns to ensure that they continually improve over time. Regularly test, evaluate, and optimize bids, keywords, ad copy, ad creative, and landing pages ...

Enviromedica

Digital Marketing Manager

Austin, TX · On-site

Manage paid search, display and social advertising campaigns and accounts, optimizing performance according to established KPI's and budgets, and adjusting accounts based on ongoing developments in ...

Enviromedica

Digital Marketing Manager

Austin, TX · On-site

Manage paid search, display and social advertising campaigns and accounts, optimizing performance according to established KPI's and budgets, and adjusting accounts based on ongoing developments in ...

VVater

Web Developer & SEO Specialist

Austin, TX · On-site

$93K - $93K/yr

VVater seeks a Web Development and SEO Specialist to manage and enhance our company's digital assets, including websites. The ideal candidate will be responsible for developing, maintaining, and ...

VVater

Web Developer & SEO Specialist

Austin, TX · On-site

$93K - $93K/yr

VVater seeks a Web Development and SEO Specialist to manage and enhance our company's digital assets, including websites. The ideal candidate will be responsible for developing, maintaining, and ...

VVater

Web Developer & SEO Specialist

Austin, TX · On-site

$93K - $93K/yr

VVater seeks a Web Development and SEO Specialist to manage and enhance our company's digital assets, including websites. The ideal candidate will be responsible for developing, maintaining, and ...

Digital Marketing

Senior SEO Analyst - Remote

Austin, TX · On-site +1

$75K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

DigitalMarketing.com's SEO services have propelled some of the world's most powerful brands to the ... Capable of managing multiple clients across multiple verticals. * Work closely with numerous cross ...

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Showing results 21-40

All JobsOptimization JobsOptimization Manager JobsOptimization Manager Jobs in Austin, TX

Optimization Manager information

See Austin, TX salary details

$33.2K

$105.7K

$179.4K

How much do optimization manager jobs pay per year?

As of Aug 14, 2026, the average yearly pay for optimization manager in Austin, TX is $105,701.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,300.00 and $131,300.00 per year, depending on experience, location, and employer.

How does an optimization manager typically interact with different departments to drive performance improvements?

Optimization Managers work closely with various teams such as marketing, product development, data analytics, and operations to identify and implement strategies that enhance efficiency and effectiveness. They often facilitate cross-functional meetings to discuss data insights, align on goals, and coordinate the execution of optimization initiatives. Collaboration is key, as these managers must balance diverse perspectives and ensure that proposed changes are practical and aligned with broader business objectives. Regular communication and strong project management skills are essential for successfully driving improvements across multiple departments.

What are the key skills and qualifications needed to thrive as an optimization manager?

To thrive as an Optimization Manager, you need strong analytical skills, experience in data-driven decision-making, and typically a degree in business, marketing, or a related field. Proficiency with analytics tools like Google Analytics, A/B testing platforms, and conversion rate optimization (CRO) software is essential. Excellent communication, problem-solving abilities, and a collaborative mindset are important soft skills for this role. These skills ensure effective identification and implementation of strategies to maximize performance and drive measurable business results.

What is an optimization manager?

An Optimization Manager is a professional responsible for improving business processes, systems, or marketing campaigns to achieve better efficiency, performance, and results. They analyze data to identify areas for improvement, develop strategies to enhance productivity, and oversee the implementation of these strategies. Optimization Managers often work with cross-functional teams to ensure that initiatives align with company goals and deliver measurable outcomes.

What is the difference between Optimization Manager vs Digital Marketing Specialist?

AspectOptimization ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications in SEO, SEM, or analyticsBachelor's in Marketing, Communications, or related field; certifications in digital marketing tools
Work EnvironmentCollaborates with marketing, product, and analytics teams; focuses on website and campaign performanceWorks on content creation, social media, email campaigns, and digital channels
Employer & Industry UsageUsed across e-commerce, tech, and advertising industries to improve online performanceCommon in marketing agencies, brands, and media companies for campaign execution

The Optimization Manager primarily focuses on analyzing and improving website and campaign performance through data-driven strategies, often working closely with technical teams. In contrast, the Digital Marketing Specialist handles the execution of digital campaigns, content creation, and social media management. While both roles require marketing knowledge and certifications, the Optimization Manager emphasizes analytics and technical optimization, whereas the Digital Marketing Specialist concentrates on content and channel management.

What are the most commonly searched types of Optimization jobs in Austin, TX?

The most popular types of Optimization jobs in Austin, TX are:

What are popular job titles related to Optimization Manager jobs in Austin, TX?

For Optimization Manager jobs in Austin, TX, the most frequently searched job titles are:

What job categories do people searching Optimization Manager jobs in Austin, TX look for?

The top searched job categories for Optimization Manager jobs in Austin, TX are:

What cities near Austin, TX are hiring for Optimization Manager jobs?

Cities near Austin, TX with the most Optimization Manager job openings:

Optimization Manager jobs near you
Infographic showing various Optimization Manager job openings in Austin, TX as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 12% Part Time, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $105,701 per year, or $50.8 per hour.

Digital Marketing Manager - Observability Business Unit

SolarWinds

Austin, TX • On-site

Full-time

Posted 29 days ago

SolarWinds rating

7.8

Company rating: 7.8 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

136th of 244 rated software companies

Job description

Role Overview

The Digital Marketing Manager is responsible for planning, executing, and optimizing integrated digital marketing campaigns across multiple channels (paid social, targeted display, content syndication, 3rd Party,). This role drives pipeline growth, brand awareness, and revenue impact through data-driven strategy and performance optimization.
This position sits at the intersection of strategy, execution, and analytics, owning campaign performance end-to-end.
Key Responsibilities

  • Strategy & Planning
    • Develop and execute comprehensive digital marketing strategies aligned with business goals
    • Plan multi-channel campaigns across paid social, targeted display, content syndication and 3rd Party
    • Define KPIs, budgets, and channel mix to optimize performance and ROI
  • Campaign Execution
    • Lead DG and ABX campaign execution from concept through optimization and scaling
    • Manage paid media campaigns (Google Ads, LinkedIn, programmatic, etc.)
    • Partner with campaigns, content, creative, and web teams to launch integrated campaigns
  • Performance & Analytics
    • Monitor campaign performance (Account engagement/reach, CTR, CVR, CPL, ROAS, pipeline contribution)
    • Analyze data using tools such as GA4, Tableau, or similar analytics platforms
    • Identify optimization opportunities and run A/B tests (creative, audience, landing pages)
  • Budget & Resource Management
    • Own digital marketing budget allocation and optimization
    • Manage vendor relationships and finance workflows
    • Ensure efficient spend and maximize marketing KPIs
  • Cross-Functional Collaboration
    • Work closely with product marketing, sales, analytics, and demand gen teams
    • Align campaigns with broader go-to-market and pipeline goals
    • Coordinate with external agencies and internal stakeholders
  • Continuous Optimization & Innovation
    • Stay current on digital trends, platform updates, and emerging technologies
    • Test new channels, tactics, and automation tools (AI, personalization, etc.)
    • Improve funnel performance and conversion rates through experimentation

Required Skills & Experience

  • 4-7+ years in digital marketing, performance marketing, or demand gen
  • Strong experience with:
    • Paid media (LinkedIn, Meta, programmatic)
    • Analytics tools (GA4, Tableau, Looker, etc.)
  • Proven ability to manage campaigns end-to-end and drive measurable results
  • Strong analytical and data interpretation skills
  • Experience managing budgets and forecasting performance
  • Excellent communication and stakeholder management

Preferred Qualifications

  • Experience in B2B SaaS or enterprise marketing environments
  • Familiarity with ABM platforms (e.g., 6sense) and CRM systems (Salesforce, HubSpot)
  • Experience with CRO and experimentation frameworks
  • Certifications (LinkedIn, 6Sense, etc.)

What SolarWinds employees say

Pay

Hours and flexibility

Workplace

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