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Optimization Manager Jobs in Kentucky (NOW HIRING)

Implement basic SEO best practices in web and blog copy to improve visibility and organic traffic. * Track performance of campaigns and content using relevant tools and report on key metrics. * Use ...

Supervise and mentor a team of 5 case managers, providing guidance and support to ensure optimal performance * Conduct regular team meetings, performance evaluations, and training sessions to foster ...

Deliver projects on time, within budget, while optimizing cash flow. * Manage project risks, timelines, and cost variances. * Oversee branch operations, including equipment management and Department ...

Kitchen Manager

Louisville, KY · On-site

$57K - $66K/yr

Schedule and organize shifts to ensure adequate coverage and optimal productivity. * Promote ... Monitor food inventory levels, place orders, and manage food costs to maximize profitability.

Assistant Manager

Louisville, KY · On-site

$50K - $55K/yr

... optimal utilization of labor. • Aid during necessary cafeteria surveys and direct contact with ... Metz Culinary Management is growing and we have an exciting opportunity for an experienced ...

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Optimization Manager information

See Kentucky salary details

$29.1K

$92.6K

$157.2K

How much do optimization manager jobs pay per year?

As of Jun 13, 2026, the average yearly pay for optimization manager in Kentucky is $92,619.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,100.00 and $115,100.00 per year, depending on experience, location, and employer.

How does an Optimization Manager typically interact with different departments to drive performance improvements?

Optimization Managers work closely with various teams such as marketing, product development, data analytics, and operations to identify and implement strategies that enhance efficiency and effectiveness. They often facilitate cross-functional meetings to discuss data insights, align on goals, and coordinate the execution of optimization initiatives. Collaboration is key, as these managers must balance diverse perspectives and ensure that proposed changes are practical and aligned with broader business objectives. Regular communication and strong project management skills are essential for successfully driving improvements across multiple departments.

What are the key skills and qualifications needed to thrive as an Optimization Manager, and why are they important?

To thrive as an Optimization Manager, you need strong analytical skills, experience in data-driven decision-making, and typically a degree in business, marketing, or a related field. Proficiency with analytics tools like Google Analytics, A/B testing platforms, and conversion rate optimization (CRO) software is essential. Excellent communication, problem-solving abilities, and a collaborative mindset are important soft skills for this role. These skills ensure effective identification and implementation of strategies to maximize performance and drive measurable business results.

What is an Optimization Manager?

An Optimization Manager is a professional responsible for improving business processes, systems, or marketing campaigns to achieve better efficiency, performance, and results. They analyze data to identify areas for improvement, develop strategies to enhance productivity, and oversee the implementation of these strategies. Optimization Managers often work with cross-functional teams to ensure that initiatives align with company goals and deliver measurable outcomes.

What is the difference between Optimization Manager vs Digital Marketing Specialist?

AspectOptimization ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications in SEO, SEM, or analyticsBachelor's in Marketing, Communications, or related field; certifications in digital marketing tools
Work EnvironmentCollaborates with marketing, product, and analytics teams; focuses on website and campaign performanceWorks on content creation, social media, email campaigns, and digital channels
Employer & Industry UsageUsed across e-commerce, tech, and advertising industries to improve online performanceCommon in marketing agencies, brands, and media companies for campaign execution

The Optimization Manager primarily focuses on analyzing and improving website and campaign performance through data-driven strategies, often working closely with technical teams. In contrast, the Digital Marketing Specialist handles the execution of digital campaigns, content creation, and social media management. While both roles require marketing knowledge and certifications, the Optimization Manager emphasizes analytics and technical optimization, whereas the Digital Marketing Specialist concentrates on content and channel management.

What are popular job titles related to Optimization Manager jobs in Kentucky? For Optimization Manager jobs in Kentucky, the most frequently searched job titles are:
What job categories do people searching Optimization Manager jobs in Kentucky look for? The top searched job categories for Optimization Manager jobs in Kentucky are:
Infographic showing various Optimization Manager job openings in Kentucky as of June 2026, with employment types broken down into 94% Full Time, 5% Part Time, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $92,619 per year, or $44.5 per hour.
Marketing Manager

Marketing Manager

Aston Carter

Louisville, KY • On-site

$33/hr

Contractor

Medical, Dental, Vision, Life, Retirement, PTO

Posted 4 days ago


Job description

Marketing Manager
Job Description
We are seeking a dynamic Marketing Manager to lead the development and execution of marketing strategies that align with our company's objectives and growth targets. This role involves refining brand messaging, managing content creation, and optimizing digital marketing efforts across multiple platforms.
Responsibilities
  • Develop and execute marketing plans that align with company objectives and growth targets.
  • Define and refine brand messaging, tone of voice, and content guidelines across all marketing assets and digital platforms.
  • Identify key audiences, channels, and campaigns to maximize impact within a limited time commitment and budget.
  • Write, edit, and proofread clear, engaging, and persuasive copy for websites, landing pages, email campaigns, social media, blogs, and digital ads.
  • Create content calendars for social media, email, and other digital channels, ensuring a consistent and strategic flow of communication.
  • Repurpose and optimize existing content for different platforms and audiences while maintaining brand voice.
  • Manage and schedule content across key digital platforms, such as website CMS, email marketing tools, LinkedIn, Instagram, Facebook, and more.
  • Implement basic SEO best practices in web and blog copy to improve visibility and organic traffic.
  • Track performance of campaigns and content using relevant tools and report on key metrics.
  • Use insights to refine messaging, targeting, and content strategy.
  • Test and iterate on subject lines, calls to action, and formats to improve engagement and conversions.
  • Collaborate closely with leadership to gather input and translate it into clear marketing messages.
  • Maintain a strong, consistent brand voice across all customer touchpoints.
  • Support internal communication needs with well-crafted, concise copy as needed.
  • Partner with the sales team to understand target audiences, key messages, and pipeline priorities.
  • Develop sales enablement materials such as one-pagers, pitch decks, email templates, case studies, and product sheets.
  • Support lead generation and nurturing through well-crafted copy for outreach campaigns, follow-up sequences, and event-related offers.
  • Provide clear, concise messaging and collateral to help sales teams move prospects through the funnel more effectively.
  • Create and train sales consultants on brand messaging and materials.

Essential Skills
  • 5+ years of digital marketing experience.
  • Exceptional written communication skills with the ability to adapt tone and style to different audiences and platforms.
  • Advanced copywriting and editing ability, ensuring clarity, conciseness, persuasiveness, and grammatical accuracy.
  • Strong understanding of digital marketing fundamentals, including content marketing, social media, email marketing, basic SEO, and event coordination.
  • Familiarity with sales processes and the ability to create copy and materials that support lead generation and conversion.
  • Proficiency with common marketing tools such as email marketing platforms, social media schedulers, event platforms, basic CMS, and analytics tools.
  • Ability to interpret performance data and translate insights into actionable improvements in copy, content strategy, sales support, and event marketing.
  • Strong organizational and project management skills, with the ability to prioritize effectively within limited weekly hours.

Additional Skills & Qualifications
  • Business-to-business marketing experience.
  • Proficiency in Indesign and iMovie is highly preferred.
  • Experience in marketing strategy, marketing management, marketing campaigns, social media, PowerPoint, project management, advertising, product marketing, marketing coordination, and graphic design.

Work Environment
This role is fully onsite. The team consists of four members who report directly to the SVP. The work environment is collaborative and supportive, offering an opportunity to contribute to a company with a longstanding history in the industry.
Job Type & Location
This is a Contract to Hire position based out of Louisville, KY.
Pay and Benefits
The pay range for this position is $33.00 - $38.50/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a fully onsite position in Louisville,KY.
Application Deadline
This position is anticipated to close on Jun 19, 2026.
About Aston Carter
Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com for other accommodation options.
San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.
Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.

Aston Carter logo

About Aston Carter

Sourced by ZipRecruiter

At Aston Carter, we're dedicated to expanding career opportunities for the skilled professionals who power our business. Our success is driven by the talented, motivated people who join our team across a range of positions - from recruiting, sales and delivery to corporate roles. As part of our team, employees have the opportunity for long-term career success, where hard work is rewarded and the potential for growth is limitless. Established in 1997, Aston Carter is a leading staffing and consulting firm, providing high-caliber talent and premium services to more than 7,000 companies across North America. Spanning four continents and more than 200 offices, we extend our clients' capabilities by seeking solvers and delivering solutions to address today's workforce challenges. For organizations looking for innovative solutions shaped by critical-thinking professionals, visit AstonCarter.com. Aston Carter is a company within Allegis Group, a global leader in talent solutions.

Industry

Recruiting and staffing services

Company size

1,001 - 5,000 Employees

Headquarters location

Hanover, MA, US