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Online Advertising Jobs in Rochester, NY (NOW HIRING)

Nexstar Media Group

Account Executive

Rochester, NY · On-site

$50K - $80K/yr

Prospect, qualify, and secure new advertising clients across television and digital platforms * Sell integrated marketing solutions including broadcast television, streaming/OTT, CTV, display ...

WOWK-TV

Account Executive

Rochester, NY · On-site

$50K - $80K/yr

Prospect, qualify, and secure new advertising clients across television and digital platforms * Sell integrated marketing solutions including broadcast television, streaming/OTT, CTV, display ...

adMarketplace, Inc.

Account Manager

Rochester, NY · On-site

$100 - $125/hr

Who We Are adMarketplace is the largest global marketplace for Native Search advertising. For over 25 years, we've connected brands with consumers at the moment they express commercial intent beyond ...

Audacy, Inc.

Account Executive

Rochester, NY · Hybrid

$40K - $55K/yr

Local Platforms: • Radio station advertising on 92.5 WBEE, 98.9 The Buzz, 96.5 WCMF, 98PXY and 95 ... online application process. Calls for any other reason will not be returned. Reasonable ...

Audacy, Inc.

Account Executive

Rochester, NY · On-site

$40K - $55K/yr

Local Platforms: • Radio station advertising on 92.5 WBEE, 98.9 The Buzz, 96.5 WCMF, 98PXY and 95 ... online application process. Calls for any other reason will not be returned. Reasonable ...

Audacy, Inc.

Account Executive

Rochester, NY · Hybrid

$40K - $55K/yr

Audacy.com app platform advertising carrying hundreds of radio stations and podcasts from ... online application process. Calls for any other reason will not be returned. Reasonable ...

Boscov's

Retail Sales Associates - FT & PT

Rochester, NY · On-site

$16.15/hr

... online. We are looking for Retail Sales Associates to join our growing retail team. As part of a ... Maintaining an awareness of advertised merchandise; processing and maintaining stock by assisting ...

Boscov's

Retail Sales Department Manager- FT

Rochester, NY · On-site

$40K - $45K/yr

... online. We are looking for Retail Department Sales Managers to join our growing retail team. As ... Maintaining an awareness of advertised merchandise and ensuring all ads are set and signed properly ...

Slice Merchant Services

Be Seen First

B2B Sales Representative

Rochester, NY · On-site

$75K - $125K/yr (+ commission)

... ASSISTANCE · ONLINE TRAINING & DOCUMENTS LIBRARY · E-SIGN APPLICATION OPTION (RAPID & EASY ... o Advertising Sales o Real Estate Sales o B2B / D2D Sales BELOW ARE A PLUS BUT NOT REQUIRED: · ...

Jewish Senior Life

Annual Giving Manager

Rochester, NY · On-site

$62K - $68K/yr

... solicitations, online giving, lower to mid-level donor solicitations, giving circles/societies ... advertising, publications, social media and events related to the Annual Fund. * Analyzes data ...

Soleo Communications

Paid Media Manager

Rochester, NY · On-site

Utilize online tools and other resources to conduct keyword and competitive research, identify ... Bachelor's degree, with related experience in the marketing/advertising field * 3+ years experience ...

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Showing results 21-40

All JobsOnline Advertising JobsOnline Advertising Jobs in Rochester, NY

Online Advertising information

See Rochester, NY salary details

$63.1K

$66.6K

$69.1K

How much do online advertising jobs pay per year?

As of Sep 7, 2026, the average yearly pay for online advertising in Rochester, NY is $66,600.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,100.00 and $68,100.00 per year, depending on experience, location, and employer.

What is online advertising?

Online advertising refers to the use of the internet to deliver promotional marketing messages to consumers. It includes various formats such as display ads, search engine marketing, social media advertising, video ads, and email marketing. Businesses use online advertising to target specific audiences, increase brand awareness, and drive sales or website traffic. The effectiveness of online advertising can be measured through metrics like clicks, impressions, and conversions.

What are the key skills and qualifications needed to thrive in online advertising, and why are they important?

To thrive in Online Advertising, you need a strong grasp of digital marketing principles, data analysis, and campaign management, often supported by a degree in marketing or a related field. Familiarity with platforms like Google Ads, Facebook Ads Manager, and analytics tools such as Google Analytics or SEMrush is typically required, with certifications like Google Ads Certification being advantageous. Creativity, adaptability, and strong communication skills help professionals develop compelling ad content and respond effectively to changing trends. These skills are crucial for optimizing ad performance, maximizing ROI, and staying competitive in the dynamic digital landscape.

What are some common challenges faced by professionals in online advertising, and how can they be addressed?

One of the main challenges in online advertising is keeping up with rapidly changing digital platforms and algorithms, which can impact campaign performance. Additionally, balancing creative messaging with data-driven targeting requires ongoing collaboration between creative and analytical team members. Professionals can address these challenges by staying informed through continuous learning, leveraging analytics tools to measure effectiveness, and fostering strong communication within cross-functional teams. Adapting quickly and being open to testing new strategies are also key to long-term success.

What is the difference between Online Advertising vs Digital Marketing Specialist?

AspectOnline AdvertisingDigital Marketing Specialist
CredentialsTypically requires marketing or advertising certifications, familiarity with ad platformsRequires broader marketing knowledge, certifications in digital tools, analytics
Work EnvironmentPrimarily digital, focused on ad campaigns, platforms like Google Ads, Facebook AdsMore diverse, includes content creation, SEO, social media, analytics
Employer & Industry UsageUsed across advertising agencies, marketing teams, e-commerceFound in marketing departments, agencies, startups, larger corporations
Search & Comparison IntentOften compared for specialization in paid campaignsBroader role encompassing overall digital marketing strategies

Online Advertising focuses specifically on creating and managing paid ad campaigns across digital platforms. Digital Marketing Specialists have a broader scope, including content, SEO, social media, and analytics, often integrating online advertising into a comprehensive marketing strategy.

How do you become an online advertiser?

To become an online advertiser, you typically need a background in marketing, communications, or a related field, along with skills in digital marketing tools such as Google Ads or Facebook Ads Manager. Gaining experience through internships or entry-level roles and obtaining certifications can improve job prospects in this field.

What are the most commonly searched types of Advertising jobs in Rochester, NY?

The most popular types of Advertising jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Online Advertising jobs?

Cities near Rochester, NY with the most Online Advertising job openings:

Online Advertising jobs near you
Infographic showing various Online Advertising job openings in Rochester, NY as of August 2026, with employment types broken down into 63% Full Time, 33% Part Time, 1% Temporary, and 3% Contract. Highlights an 83% Physical, 1% Hybrid, and 16% Remote job distribution, with an average salary of $66,600 per year, or $32 per hour.

Account Executive

Nexstar Media Group

Rochester, NY • On-site

$50K - $80K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 19 days ago

Key responsibilities

  • Increase sales volume by developing new business and growing existing accounts.

  • Develop and maintain relationships with local businesses and prospect for new advertising clients.

  • Prepare and deliver sales presentations, collaborate on campaign development, and monitor campaign performance.

Nexstar Media Group rating

7.2

Company rating: 7.2 out of 10

Based on 106 frontline employees who took The Breakroom Quiz

45th of 78 rated media

Job description

WROC/RochesterFirst is hiring an Account Executive to join our award-winning team. With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester, NY's universal local source for news, weather, and information across all platforms.
Rochester, NY, ranked as the nation's second most affordable housing market, offers an exceptional quality of life-with outstanding dining, lively entertainment, scenic parks and golf courses, and a friendly, welcoming community.
WROC-TV/RochesterFirst.com in Rochester, New York is hiring an Account Executive for its Sales Department. This position works within guidelines to increase sales volume with assigned accounts, aggressively seeks new customers for both TV and digital business, executes plans and strategies set forth by sales management, maintains awareness of the competition, and maintains visibility in the community. The ideal candidate is a consultative seller who excels at identifying client needs, building strong relationships, and delivering measurable business results through customized advertising solutions.
Essential Duties and Responsibilities:
  • Consistently achieve and exceed revenue goals through aggressive new business development and account growth
  • Develop and maintain strong relationships within the local business community
  • Prospect, qualify, and secure new advertising clients across television and digital platforms
  • Sell integrated marketing solutions including broadcast television, streaming/OTT, CTV, display advertising, social media, email marketing, programmatic advertising, branded content, sponsorships, and station integrations
  • Develop customized advertising strategies that help clients achieve their business and marketing objectives
  • Prepare and deliver compelling sales presentations and proposals
  • Educate clients on how WROC-TV and RochesterFirst's multi-platform solutions can effectively promote their products and services
  • Collaborate with sales support, digital marketing specialists, creative services, and content teams to develop effective campaigns
  • Monitor campaign performance and provide clients with reporting, analytics, insights, and optimization recommendations
  • Maintain awareness of market conditions, industry trends, competitive activity, and emerging advertising opportunities
  • Utilize CRM, research, and sales tools to manage pipeline activity and client relationships
  • Represent WROC-TV and RochesterFirst.com at community events and business functions to enhance station visibility and generate new business opportunities
  • Perform other duties as assigned

Requirements & Skills:
  • Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field preferred; equivalent experience considered
  • Minimum one year of sales experience, preferably in media, advertising, digital marketing, or a related field
  • Experience selling or working with digital marketing solutions, including OTT/CTV, display advertising, social media, email marketing, streaming platforms, and programmatic advertising
  • Understanding of digital advertising metrics, audience targeting, campaign optimization, and marketing analytics
  • Experience with Google Analytics, Meta/Facebook Ads Manager, CRM platforms, or similar marketing and sales tools is a plus
  • Experience with FreeWheel, Google Ad Manager, Amazon DSP, or other advertising technology platforms is preferred
  • Excellent communication, presentation, negotiation, and relationship-building skills
  • Strong analytical, problem-solving, and organizational abilities
  • Ability to manage multiple priorities while working independently in a fast-paced environment
  • Demonstrated success in achieving sales goals and developing long-term client relationships
  • Solution-oriented mindset with a consultative approach to client business challenges
  • Valid driver's license and reliable transportation with an acceptable driving record
  • Ability to work flexible hours as business needs require

Compensation: $40,000 annualized guaranteed compensation during the first 90 days of employment, plus commissions. After the onboarding period, compensation transitions to a 100% commission-based structure with uncapped earning potential and bonus opportunities. The guarantee period may be extended based on individual progress and business needs. Expected first-year earnings: $50,000-$80,000+, depending on performance. This position includes commission-based compensation.
WROC/RochesterFirst, Nexstar Media Inc. offers excellent benefits including paid vacations, holidays, sick leave, and personal days, health insurance plans, Health Savings and Flexible Spending Accounts, 401K Retirement Plan, paid parental leave, dental, vision, Teladoc, behavioral health services, prescription drug coverage, life insurance plans, paid short term disability, and many more benefit options. Compensation package will be based on experience.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America's largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar's national television properties include The CW, America's fifth major broadcast network, NewsNation, our national news network providing "News for All America," popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company's portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

What Nexstar Media Group employees say

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About Nexstar Media Group

Sourced by ZipRecruiter

Headquartered in Irving, Texas, Nexstar Media Group, Inc. is the largest local broadcast television group in the United States and one of the world’s leading diversified media companies. In June 2023, Nexstar marked 27 years of excellence in local programming and service since Perry A. Sook founded the company. Nexstar owns, operates, programs or provides sales and other services to 200 broadcast stations (including partner stations) and their related low power and digital multicast signals reaching 116 markets or more than 68% of all U.S. television households. Coupled with a growing portfolio of digital media marketing, advertising and content management platforms, Nexstar delivers powerful and innovative digital solutions and services to local and national media companies, advertisers, agencies and brands.

Industry

Broadcasting

Company size

1,001 - 5,000 Employees

Headquarters location

Irving, TX, US

Year founded

1996

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