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Off Premise Sales Representative information

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$23K

$76.7K

$141.5K

How much do off premise sales representative jobs pay per year?

As of Sep 14, 2026, the average yearly pay for off premise sales representative in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What is an off premise sales representative?

An Off Premise Sales Representative is a professional responsible for selling a company's products to retail locations or businesses where the products will be consumed off-site, such as liquor stores, grocery stores, or convenience stores. Their main duties include building relationships with store managers, securing product placements, negotiating promotions, and ensuring that products are well-stocked and displayed. They often travel within a designated territory to meet sales targets and represent the brand to potential and existing clients. This role requires strong communication, negotiation, and organizational skills, as well as knowledge of the products and the retail market.

What are the key skills and qualifications needed to thrive as an off premise sales representative?

To thrive as an Off Premise Sales Representative, you need a solid understanding of sales principles, knowledge of the beverage or consumer goods industry, and typically a bachelor's degree in business or a related field. Familiarity with CRM software, sales reporting tools, and Microsoft Office Suite is important for managing accounts and tracking performance. Exceptional interpersonal skills, self-motivation, and strong negotiation abilities make someone stand out in this position. These skills and qualities are essential for building lasting client relationships, meeting sales targets, and driving brand growth in competitive markets.

How does an off premise sales representative typically collaborate with retail partners to drive sales growth?

Off Premise Sales Representatives work closely with retail partners such as liquor stores, supermarkets, and convenience stores to promote their products and increase sales. This collaboration often involves planning and executing in-store promotions, providing staff training on product features, and ensuring optimal product placement and merchandising. Representatives also gather feedback from retailers to address concerns, adapt strategies, and build long-term relationships. Strong communication and negotiation skills are essential, as is the ability to analyze sales data and respond to market trends.

What is the difference between Off Premise Sales Representative vs On Premise Sales Representative?

AspectOff Premise Sales RepresentativeOn Premise Sales Representative
Work EnvironmentRetail stores, supermarkets, liquor storesBars, restaurants, hospitality venues
Customer InteractionRetail customers, bulk buyersFood service professionals, restaurant managers
Sales FocusProduct placement, retail promotionsBrand promotion, menu placements
CredentialsSales experience, sometimes alcohol certificationsSales experience, hospitality knowledge

Off Premise Sales Representatives primarily sell products in retail settings, focusing on product placement and retail promotions. In contrast, On Premise Sales Representatives work within hospitality venues, promoting brands directly to food service professionals. Both roles require sales skills and industry knowledge but differ mainly in work environment and customer interaction.

How do outside sales representatives get paid?

Outside sales representatives are typically paid through a combination of base salary and commissions based on sales performance. They may also receive bonuses or incentives for meeting targets and often work on a schedule that includes travel and client meetings, requiring strong communication and negotiation skills.
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Off Premise Sales Representative jobs near you
Infographic showing various Off Premise Sales Representative job openings in the United States as of September 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 76% Physical, 1% Hybrid, and 23% Remote job distribution, with an average salary of $76,681 per year, or $36.9 per hour.

Off Premise Beverage Sales Representative

Brooklyn, NY

Union Beer Distributors
Wholesale • 501 - 1,000 employees
Learn more about Union Beer Distributorsexternal

$55K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 28 days ago

Job description

At Union Beer Distributing, we believe in doing right by our employees, suppliers, customers, and communities. We believe hard work delivers results. And we believe these values are why our network of distributors, the Sheehan Family Companies, has been in business for over 125 years. Here you’ll work with a team that’s rooting for you to succeed and empowering you to reach your full potential. We’re looking for hardworking, motivated, and good-humored individuals to join our close-knit team and help us grow our business.

Union Beer Distributors is currently seeking an entry-level Off-Premise Sales Representatives to join our team. As a representative, you will have the exciting opportunity to sell, promote, and contribute to the growth of our expansive portfolio in the fast-paced, highly competitive, and demanding market of New York City. Join us in the world's most fast-paced, vibrant, and demanding market, where you can make an impact and grow your career.

Domestic Craft Beer will be your main focus along with a multitude of microbrew beers from around the world. Hired candidates will be responsible for forming relationships with our existing Off-Premise accounts, developing relationships with new Off-Premise accounts, and leveraging those relationships to increase sales and distribution of our products throughout the assigned geography. This position will cover the territory of Brooklyn.

Click here to find out what it's like to work as a Sales Rep!

Total compensation range including bonuses: $55,000 - $65,000 per year.

What you will be doing:

  • Establish and maintain a regular weekly schedule of account appointments within the assigned territory
  • Develop and maintain effective account relationships and promote the goodwill of the company
  • Represent our world-class brands in the market
  • Grow brand presence within our existing bar, restaurant, and hospitality account base
  • Proper merchandising of accounts with permanent and paper POS
  • Effective accounts receivable collections according to State Law
  • Develop new accounts and new distribution
  • Handle customer inquiries regarding credit, delivery, product information, and other questions as they arise
  • Execute monthly and quarterly goals as related to business activities
  • Other duties as assigned

What you will need to succeed:

  • Degree or equivalent work experience preferred
  • Certified Beer Server
  • Excellent oral and written communications skills
  • Valid and clean driver's license with active auto insurance
  • Must have access to personal vehicle
  • Ability and willingness to work independently

Why join us?

  • Comprehensive Medical/Dental/Vision Insurance - $0 in-network deductible, better-than-average premium contribution
  • Paid time off & holidays
  • 401k Savings Plan with company match
  • Growth & development opportunities
  • Employee Assistance Program with Work-Life Services
  • Employee Wellbeing Program
  • Tuition Assistance Program
  • Discounted Pet Insurance
  • Personal technology and cell phone plan discounts
  • Supplemental Plans available: Disability, Life Insurance, Legal & Identity Protection

Our employment package provides a top shelf combination that’s difficult to find elsewhere, including competitive pay, platinum-level health insurance, tuition reimbursement, a matched 401K, and so much more.

The Sheehan Family Companies are proud to be an equal opportunity employer. We believe in an inclusive culture that provides mutual respect with salary advancement based on merit and individual performance.  Sheehan Family Companies is committed to equal employment opportunities and does not discriminate against any protected class. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

*In applying for this job and providing your phone  number, you are authorizing the Sheehan Family Companies to contact you via text message for recruiting purposes. You may opt out of text messaging at any time.

Union Beer Distributors, a division of the Sheehan Family Companies, is a beverage distribution company with facilities in Brooklyn, New York and Secaucus, New Jersey.  Union Beer’s service area encompasses New York City’s five boroughs and Long Island.  Customers are offered an extensive portfolio of world class beer, cider, kombucha, wine, spirits, and non-alcoholic beverages.  The company is committed to providing the highest level of service in the industry via its expert sales consultation and best in class order fulfillment capabilities.  Union Beer proudly supports its local communities through charitable giving and outreach.