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Off Premise Director Jobs (NOW HIRING)

Reyes Beverage Group

Category Advisor, Off Premise

Richmond, CA · On-site

$17.25 - $21.25/hr

Tuition reimbursement, wellness programs, and generous paid time off to support your personal and ... Requests for accommodation should be directed to your point of contact in the Talent Acquisition or ...

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Off Premise Director information

What is an off premise director?

An Off Premise Director is a professional responsible for managing and overseeing all sales, marketing, and distribution activities that occur outside of a company's physical locations, such as grocery stores, convenience stores, and online platforms. Their main focus is to drive revenue growth through partnerships with external retailers, wholesalers, and e-commerce channels. They develop strategies to increase product visibility, negotiate contracts, and ensure efficient supply chain operations for off-premise sales. This role is especially common in industries like beverages and consumer packaged goods. Strong leadership, negotiation, and analytical skills are essential for success in this position.

What are the key skills and qualifications needed to thrive as an off premise director?

To thrive as an Off Premise Director, you need expertise in sales strategy, account management, and a strong understanding of beverage or retail distribution, often supported by a bachelor’s degree in business or a related field. Familiarity with CRM software, data analytics tools, and inventory management systems is typically required. Strong leadership, negotiation, and relationship-building skills help drive team performance and foster key partnerships. These competencies are crucial for expanding market share, optimizing distribution channels, and achieving business growth in off-premise markets.

How does an off premise director typically collaborate with sales, marketing, and distribution teams to drive business growth?

An Off Premise Director works closely with sales, marketing, and distribution teams to develop and execute strategies that increase product availability and visibility outside of on-premise locations like bars and restaurants. This collaboration involves coordinating promotional campaigns, analyzing sales data, and ensuring efficient supply chain logistics to meet retail demands. Regular meetings and cross-functional planning sessions are common, as the director must align efforts across departments to maximize sales in grocery stores, liquor stores, and other off-premise outlets. Success in this role often depends on strong communication skills and the ability to build effective partnerships both internally and with external distributors.

What is the difference between Off Premise Director vs Event Manager?

AspectOff Premise DirectorEvent Manager
CredentialsRelevant experience, industry certificationsEvent planning certifications often preferred
Work EnvironmentOversees multiple off-site events, often in various locationsManages individual events, typically on-site
Employer & Industry UsageUsed in hospitality, catering, and foodservice industriesCommon in event planning, corporate events, and hospitality
Search & Comparison IntentPeople comparing roles in event and hospitality managementIndividuals looking into event planning careers or roles

The Off Premise Director focuses on managing multiple off-site events, coordinating logistics, and overseeing staff across locations. An Event Manager typically handles specific events, managing planning, execution, and client communication. While both roles require strong organizational skills and industry knowledge, the Off Premise Director has a broader scope, often overseeing teams and multiple events simultaneously.

What cities are hiring for Off Premise Director jobs?

Cities with the most Off Premise Director job openings:

What are the most commonly searched types of Off Premise jobs?

The most popular types of Off Premise jobs are:

What states have the most Off Premise Director jobs?

States with the most job openings for Off Premise Director jobs include:

What are popular job titles related to Off Premise Director jobs?

For Off Premise Director jobs, the most frequently searched job titles are:

Infographic showing various Off Premise Director job openings in the United States as of September 2026, with employment types broken down into 2% As Needed, 85% Full Time, 12% Part Time, and 1% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution.

On Premise Channel Manager - North Carolina

Charlotte, NC • Remote

Heaven Hill Brands
Beverage Manufacturing • 1 - 5K employees
Learn more about Heaven Hill Brandsexternal

$155K/yr

Other

Re-posted 17 days ago

Heaven Hill Brands rating

8.9

Company rating: 8.9 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

Job description

This is a remote position with an ideal base location in Charlotte. The position will be responsible for markets such as Charlotte, Asheville, Greensboro and surrounding areas.

What the Role Is

The On-Premise Channel Manager will be responsible for the execution of the company's on-premise strategic initiatives in NC. This individual will execute at the field level in on-premise accounts and will require the ability to evaluate, implement, and execute such programs within our brand strategies. Additionally, the successful candidate will lead, direct, train, and manage local distributor sales teams.  

How You Will Spend Your Time?

  • Managing distributors on a day-to-day basis, ensuring adherence to our brand policies, distribution objectives are achieved, and promotional activity is taking place
  • Training distributor salespeople, observing competitive market activity, and evaluating distributor execution against our initiatives         
  • Supporting the Regional Manager
  • Develop and maintain a list of key on-premise accounts within the assigned area to develop regular call frequency and strong working relationships  
  • Conduct regular planning and review meetings with specified point of contact within Distributors, On-Premise Directors of Sales covering depletions, goals, accounts sold, POD's, etc.
  • Present and leverage our brands for increased volume and assist distributor in attaining our goals and objectives 
  • Be visible and impactful at the distributor office, meeting with sales representatives and management to ensure share of mind 
  • Align with key local events and participate where the opportunity fits our strategy, including execution of national initiatives in your local market 
  • Act as primary contact for distributor sales teams to ensure they are informed of local and national objectives and programs, while providing support for all sales-related activities 
  • Execute product seminars at accounts and with the distributor sales teams 
  • Provide National Account Mandate compliance updates as they are required 
  • Stay informed of customer and consumer trends 
  • Maintain a calendar of activities and promotions, ensuring distributor and third-party agencies have successful communications 
  • Provide a monthly market activity report to Regional Manager, including a list of objectives, accomplishments, competitive activity, special projects and/or any specific needs 
  • Provide market and competitive brand updates to the Regional Manager, including timely and accurate communication of changing field conditions that may affect volumes, as well as staffing changes at distributor and competitors
  • Review programs and execution updates with distributor management 
  • Provide feedback on effectiveness of marketing and sales initiatives including programs, POS, advertising, etc.
  • Special projects such as verifying pricing and or distribution at on-premise accounts
  • Occasional tasks or requests may be devoted to the off premise segment, pending guidance from the Regional Manager
  • Any and all other duties as assigned.

What Heaven Hill Brands employees say

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