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Non Alcohol Brand Development Manager Jobs (NOW HIRING)

... brand development initiatives. Qualifications: * Bachelor's degree in Marketing, Business Administration, or a related field. * 5+ years of experience in brand management, preferably within the ...

... alcohol beverage industry marketing or sales experience. * Experience effectively presenting ... of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as ...

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Non Alcohol Brand Development Manager information

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$11K

$60K

$112.5K

How much do non alcohol brand development manager jobs pay per year?

As of Sep 10, 2026, the average yearly pay for non alcohol brand development manager in the United States is $60,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,500.00 and $74,500.00 per year, depending on experience, location, and employer.

What does a non alcohol brand development manager do?

A Non Alcohol Brand Development Manager is responsible for creating, growing, and managing brands that offer non-alcoholic beverages, such as sodas, sparkling waters, mocktails, and juices. Their role involves researching market trends, developing marketing strategies, overseeing product launches, and building relationships with distributors and retailers. They work closely with product development, sales, and marketing teams to ensure the brand’s success in a competitive market. The goal is to increase brand awareness, drive sales, and ensure customer satisfaction with non-alcoholic product lines.

What are the key skills and qualifications needed to thrive as a non alcohol brand development manager?

To thrive as a Non Alcohol Brand Development Manager, you need strong marketing acumen, experience in brand strategy, and a degree in marketing, business, or a related field. Familiarity with market analysis tools, CRM systems, and digital marketing platforms is typically required. Exceptional communication, creativity, and relationship-building skills help distinguish top performers in this role. These skills are essential to successfully launch and grow non-alcohol brands in competitive markets and foster lasting customer engagement.

What are some common challenges faced by non alcohol brand development managers when introducing new products to the market?

Non Alcohol Brand Development Managers often encounter challenges such as differentiating their products in a crowded and rapidly evolving marketplace. They must stay attuned to consumer trends, health considerations, and regulatory requirements unique to non-alcoholic beverages. Collaborating closely with marketing, sales, and R&D teams is essential to ensure successful product launches. Additionally, building strong relationships with distributors and retailers helps create shelf space and visibility, which is critical for new product success.

What is the difference between Non Alcohol Brand Development Manager vs Beverage Brand Manager?

AspectNon Alcohol Brand Development ManagerBeverage Brand Manager
CredentialsBachelor's in Marketing, Business, or related field; experience in brand developmentBachelor's in Marketing, Business, or related field; experience in beverage industry
Work EnvironmentMarketing teams, product development, and sales in non-alcoholic beverage companiesMarketing teams, product development, and sales in beverage companies, including alcohol and non-alcohol sectors
Industry UsagePrimarily in non-alcoholic beverage companies, health drinks, and wellness brandsAcross alcohol and non-alcohol beverage sectors, including soft drinks, spirits, and craft beers

The Non Alcohol Brand Development Manager focuses on creating and promoting non-alcoholic beverage brands, emphasizing health and wellness trends. In contrast, the Beverage Brand Manager may oversee both alcoholic and non-alcoholic brands, with broader industry scope. While both roles require marketing expertise and industry experience, their target products and market focus differ significantly.

What are popular job titles related to Non Alcohol Brand Development Manager jobs?

For Non Alcohol Brand Development Manager jobs, the most frequently searched job titles are:

Infographic showing various Non Alcohol Brand Development Manager job openings in the United States as of September 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $60,000 per year, or $28.8 per hour.

Brand Development Manager

Blackshear, GA • On-site

Southern Crown Partners
Food Services and Drinking Places • 501 - 1,000 employees

Full-time

Re-posted 10 days ago


Job description

Job Title: Brand Development Manager 

Reports To: Craft Brand Director 

FLSA Status: Exempt 

Classification: Full-time


Job Summary: The Brand Development Manager will support all aspects of the Craft Brand portfolio with the goal of growing Craft brands within Southern Crown Partners. 

Supervisory Responsibilities: 

  • None 


Duties/Responsibilities: 

  • Complete Craft resets, work at festivals, schedule market rides, ride-with and provide cross-training to Southern Crown employees. 
  • Support weekly Market Rides/Team Sells to educate sales personnel and close distribution gaps. 
  • Build retailer relationships within the market. 
  • Attend all sales segment meetings to provide Craft Brand updates, opportunities, feedback and analysis based on market observations and sales data. 
  • Perform sales calls daily to educate and grow the awareness of Craft brands on targeted on and off premise accounts and to sell distribution of existing brands and new products, features, and samplings. 
  • Provides detailed, structured recaps to Craft Brand Director daily and weekly. 
  • Performs other duties as assigned. 


Required Skills/Abilities: 

  • Highly self-motivated and able to work flexible hours (days, nights, and weekends). 
  • Excellent communication skills and strong presentation skills. 
  • Excellent interpersonal, negotiation, and conflict resolution skills. 
  • Strong analytical and problem-solving skills. 
  • Excellent organizational skills and attention to detail. 
  • Ability to prioritize tasks and delegate appropriately. 
  • Ability to act with integrity, professionalism, and confidentiality. 
  • Ability to communicate clearly and concisely to team members and management. 
  • Represents SCP's commitment to excellence through PARTNERS values. 

Education/Experience: 

  • Minimum 1 year of sales experience in beverage distribution or related field. 
  • Demonstrated record of excellent customer service, sales building, and quality standards operations. 
  • Possesses a valid driver's license in the state of residence and maintains a good driving record. 


Physical Requirements: 

  •  Administrative 40%  
  • Walking, Bending, Lifting and Twisting 60% 


Note: Job descriptions are not intended and should not be constructed to be exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job.  They are intended to be accurate reflections of those principal job elements essential for making decisions pertaining to compensation.  


Southern Crown Partners is an equal opportunity employer that takes affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, protected veteran status, disability, sexual orientation, or gender identity.