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Native Media Jobs (NOW HIRING)

Knightscope

Senior Full Stack Engineer

Sunnyvale, CA

$185K - $250K/yr

S3, SQS, DocumentDB, Kinesis, or equivalent cloud-native media and data pipeline services. * Proficiency with SQL and NoSQL databases (MySQL, MongoDB, Amazon DocumentDB, or equivalent); experience ...

Acosta

Media Manager

Rogers, AR · On-site

$57K - $75K/yr

Guide the paid media strategy & tactics for a portfolio of clients: contribution to the media ... Native, Audio) and Retail.com experience desired. • Working knowledge of excel for data mining ...

Ubertal Inc

Social Media Content Creator

Austin, TX · Remote

$45 - $50/hr

Social Media Content Creator Location: Austin, TX Engagement Type: Contract Work Mode: Remote ... Experience with native or third-party social analytics tools (e.g., Meta Business Suite, Sprinklr)

HW Media

Social Media Lead

Dallas, TX · On-site +1

$70K - $80K/yr

Own social media strategy across key platforms (LinkedIn, Instagram, X, etc ... Translate headlines, reporting and data into compelling, platform-native content * Create and ...

Fortive

Social Media Manager

Greenville, SC · Remote

Social Media Manager The Role Many B2B brands see social media as a place to announce features ... This person will build platform-native content and strategies, identify meaningful cultural moments ...

HW Media

Social Media Lead

Dallas, TX · On-site

$70K - $80K/yr

Own social media strategy across key platforms (LinkedIn, Instagram, X, etc ... Translate headlines, reporting and data into compelling, platform-native content * Create and ...

Fortive

Social Media Manager

Social Media Manager The Role Many B2B brands see social media as a place to announce features ... This person will build platform-native content and strategies, identify meaningful cultural moments ...

Robert Half

Social Media Coordinator

Goodlettsville, TN · On-site

$25 - $27/hr

Social Media Coordinator / Content Creator Location - Hybrid in the Greater Nashville Area (2-3 ... Repurpose content into stories, reels, and other platform-native formats. * Monitor user-generated ...

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How much do native media jobs pay per year?

As of Jul 5, 2026, the average yearly pay for native media in the United States is $110,184.00, according to ZipRecruiter salary data. Most workers in this role earn between $110,000.00 and $110,500.00 per year, depending on experience, location, and employer.

What are some common challenges faced by professionals working in Native Media roles, and how can they be addressed?

Professionals in Native Media roles often navigate the challenge of creating branded content that seamlessly integrates with editorial content while maintaining authenticity and transparency. It can be difficult to balance client expectations with the need to protect the credibility of the publication or platform. Success in this role often requires strong collaboration with editorial, sales, and marketing teams, as well as staying updated on evolving regulations and best practices for sponsored content. Continuous communication and a commitment to ethical standards help ensure that native ads are both effective and trustworthy.

What is Native Media?

Native Media refers to advertising content that matches the form and function of the platform on which it appears, blending seamlessly with regular editorial or user-generated content. Unlike traditional ads, native media is designed to be less intrusive and provide value to the audience by aligning with their interests and the platform's style. This approach helps brands engage users more effectively and can lead to higher engagement rates. Common examples include sponsored articles, in-feed social media ads, and branded videos.

What are the key skills and qualifications needed to thrive as a Native Media Specialist, and why are they important?

To thrive as a Native Media Specialist, you need expertise in digital marketing, content creation, and a strong understanding of native advertising platforms, typically supported by a degree in marketing, communications, or a related field. Proficiency with ad management systems, analytics tools like Google Analytics, and familiarity with content management systems are commonly required. Creativity, attention to detail, and strong communication skills help you craft engaging campaigns and collaborate effectively with clients and teams. These skills are crucial for delivering impactful, seamless advertising that resonates with target audiences and achieves business goals.

What is the difference between Native Media vs Content Strategist?

AspectNative MediaContent Strategist
Required CredentialsTypically a degree in marketing, communications, or related field; experience in digital advertisingUsually a degree in marketing, communications, journalism, or related field; experience in content creation and planning
Work EnvironmentDigital marketing agencies, media companies, in-house marketing teamsMarketing departments, media agencies, content marketing firms
Employer & Industry UsageUsed in advertising, media, and marketing industries for native advertising campaignsUsed across marketing and advertising sectors for developing content strategies

Native Media professionals focus on creating and managing native advertising content that blends seamlessly with platform content, while Content Strategists develop overall content plans and strategies to engage audiences. Both roles require marketing knowledge, but Native Media emphasizes ad placement and campaign execution, whereas Content Strategists concentrate on content planning and audience engagement.

More about Native Media jobs
What job categories do people searching Native Media jobs look for? The top searched job categories for Native Media jobs are:
Native Media jobs near you
Infographic showing various Native Media job openings in the United States as of June 2026, with employment types broken down into 1% Internship, 1% As Needed, 90% Full Time, 5% Part Time, and 3% Contract. Highlights an 77% Physical, 3% Hybrid, and 20% Remote job distribution, with an average salary of $110,184 per year, or $53 per hour.
Social Media Specialist - Talent Development, Television & Radio

Social Media Specialist - Talent Development, Television & Radio

Cox Media Group

Atlanta, GA • Hybrid

Other

Posted 12 days ago

Cox Media Group rating

6.9

Company rating: 6.9 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

45th of 67 rated media

Job description

Location: GA-Atlanta - Hybrid

Job Title:  Social Media Specialist - Talent Development, Television & Radio

Position Overview

We are seeking a strategic and creative Social Media Specialist to help our television news and radio talent reach and engage modern audiences in authentic, platform-native ways. This role will focus on coaching on-air talent and staff to create compelling vertical video content, strengthening personal brands, and optimizing news content for social platforms in ways that extend audience connection and support station growth.

This is a hands-on leadership role requiring deep platform expertise, editorial judgment, and the ability to translate broadcast storytelling into engaging, high-performing social experiences.

Essential Duties and Responsibilities

Talent Growth & Audience Engagement

  • Develops platform-specific strategies to help on-air talent expand reach, engagement, and audience growth across Facebook, TikTok, and Instagram
  • Identifies trends, audience behaviors, and emerging formats to help talent create timely, visible, and engaging content
  • Analyzes performance data and continuously refines content approaches based on insights and KPIs

Talent Content Creation & Optimization

  • Helps teams reimagine broadcast news content for digital consumption, especially short-form vertical video
  • Trains and coaches on-air talent to create content with compelling hooks, captions, and visuals that drive engagement
  • Supports consistent voice, tone, and editorial standards across talent and station social content

Talent Brand Development

  • Builds and implements strategies to grow the social presence and personal brands of on-air talent and station personalities
  • Collaborates with anchors, reporters, meteorologists, and radio personalities to develop authentic, platform-native content
  • Identifies opportunities for talent to connect with broader audiences and deepen audience loyalty
Essential Duties and Responsibilities (continued)

Training & Coaching

  • Trains newsroom and radio staff, with an emphasis on on-air talent, on best practices for social storytelling and vertical video creation
  • Provides ongoing coaching to help talent strengthen on-camera authenticity, delivery, and audience engagement
  • Leads workshops, offers 1:1 feedback, and creates resources to elevate overall social media fluency across teams

Talent Performance & Content Innovation

  • Tracks and reports on key performance metrics, including reach, engagement, and audience growth, to guide talent content development
  • Experiments with new formats, tools, and storytelling approaches to help talent stay ahead of platform trends
  • Collaborates with newsroom and radio leadership to support talent-driven social storytelling aligned with editorial priorities

What Success Looks Like:

  • Measurable growth in audience reach and engagement across platforms
  • Strong, recognizable personal brands for on-air talent
  • Consistent production of high-quality, scroll-stopping vertical video content from talent and teams
  • A newsroom culture that embraces talent-led, social-first storytelling and incorporates it into daily workflows.

This role is ideal for someone who understands the urgency of television and radio news, the time constraints of on-air talent, and the nuances of social media-and who is energized by helping talent connect with audiences in authentic, effective ways.

Minimum Qualifications
  • Minimum 5 years of experience in broadcast, digital content, or social media strategy
  • Proven track record of driving social media growth and high-performing content
  • Strong editorial judgment and understanding of news values, broadcast workflows, and storytelling
  • Experience creating and optimizing short-form vertical video content
  • Ability to analyze data and translate insights into actionable content and coaching strategies
  • Excellent communication and coaching skills, with experience training, mentoring, or developing on-air talent
  • Comfortable working in a fast-paced, deadline-driven newsroom environment
  • Deep expertise in Facebook, TikTok, and Instagram, including trends and best practices
Preferred Qualifications
  • Experience managing or coaching social accounts for media brands or public-facing personalities
  • Familiarity with social media analytics, monetization, and publishing tools
  • Background in video editing and mobile-first production workflows
  • Creative mindset with a strong understanding of audience engagement techniques

About Cox Media Group 
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

Req #: 2227    #LI-Onsite

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