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About NBAT2

NBAT2 is redefining basketball culture at the intersection of gaming, entertainment, and digital experiences. We exist off the court, inside the culture, bringing fans into the action in ways never seen before. From high-energy digital content to real-world activations, we're building a new kind of entertainment brand where gaming isn't just part of the experience-it is the experience.

Position Overview:

We are seeking a visionary and results-driven Executive Producer to lead the creative and logistical execution of the new 2K League's live esports broadcasts. This role is responsible for overseeing the entire production lifecycle-from pre-production planning and talent management to live show execution and post-event evaluation. The ideal candidate has a strong background in live broadcasting, deep knowledge of the esports ecosystem, and the ability to manage fast-paced, high-stakes environments with precision and flair.

Key Responsibilities:

• Lead and Manage Broadcast Production:
  • Own the end-to-end production of live competitive gaming events, including planning, scheduling, budgeting, team coordination, and execution.
• Creative Oversight:
  • Define the creative vision for broadcasts-formatting shows, storytelling strategy, visual identity, graphics packages, and editorial tone.
  • In partnership with league operations and the Senior Director of Gaming and Community, define creative themes for each season and cycle of the league, and develop programming for each season of the league, including creator storylines, digital content in partnership with creators and league talent, and the live broadcast
• Management and Leadership:
  • Supervise a cross-functional team of vendors including producers, directors, on-air talent, technical crews, editors, and broadcast engineers.
  • Manage and oversee external vendor(s) responsible for the production of the live broadcasts, ensuring that creative and execution align with the brand ethos and standards
• Talent and Content Development:
  • Work closely with casters, analysts, and influencers to develop show formats, segments, and commentary that elevate viewer engagement and brand consistency.
  • Partner with Head of Talent on NBA Player, Creator, and Celebrity cameos in league broadcasts
• Stakeholder Collaboration:
  • Work closely with the Senior Director, Gaming and Community, League Operations, and the EVP Creative to ensure alignment on broadcast requirements and brand objectives, ensuring deliverables for NBA teams are fulfilled
• Technical Readiness:
  • Ensure that all broadcast systems-audio, video, switching, streaming, and backup redundancies-are in place and functioning properly prior to go-live.
• Live Show Execution:
  • Make real-time editorial and production decisions during live events to maintain broadcast quality and audience engagement.
• Experiential:
  • Produce and oversee in person gaming competitions at NBA 2K League activations
• Post-Production & Evaluation:
  • Partner with the YouTube and social team to identify moments and cut downs for cross platform social distribution
  • Oversee post-show wrap-ups, including VOD creation, highlight packages, data reporting, and retrospectives to drive continual improvement.

Qualifications:

• 8+ years in gaming and live production, with at least 3 years in a senior or executive producer role
• Proven experience producing high-profile live esports broadcasts
• Expertise in NBA2K
• Deep understanding of competitive gaming and community culture
• Experience in producing live gaming competitions in experiential activations
• Strong leadership and interpersonal skills with experience managing large production teams and multiple stakeholders
• Expertise in live streaming platforms (Twitch, YouTube, Kick) and broadcast production tools (vMix, OBS, Ross, EVS, etc.)
• Ability to work under pressure, make quick decisions, and pivot as needed during live shows
• Excellent organizational and communication skills
• Candidates based in NYC preferred, open to candidates in Los Angeles

Salary Range:

$135,000-$165,000

Job Posting Title:

Employees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA's own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

About the NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital's assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA's global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.