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Meta Accounting Jobs in Michigan (NOW HIRING)

Monitor performance metrics (e.g., reach, engagement, CTR, conversion, CPA, ROI) and provide ... Familiarity and/or hands-on experience with digital media platforms (e.g., Meta, Google, YouTube ...

Monitor performance metrics (e.g., reach, engagement, CTR, conversion, CPA, ROI) and provide ... Familiarity and/or hands-on experience with media platforms (e.g., Meta, Google, YouTube ...

Meta Accounting information

What is the difference between Meta Accounting vs Bookkeeping?

AspectMeta AccountingBookkeeping
Primary RoleManaging financial records, preparing financial statements, and ensuring compliance with accounting standardsRecording daily financial transactions, maintaining ledgers, and processing invoices
Required CredentialsAccounting degree or certification (e.g., CPA)Basic financial knowledge; often no formal certification needed
Work EnvironmentAccounting firms, corporate finance departments, or consultingSmall businesses, accounting firms, or internal finance teams
Industry UsageWidely used in corporate, financial, and consulting sectorsCommon in small to medium-sized businesses and freelance work

Meta Accounting involves comprehensive financial management, analysis, and reporting, often requiring formal credentials. Bookkeeping focuses on recording transactions and maintaining accurate financial records. While both roles are essential for financial health, Meta Accountants handle higher-level tasks, whereas bookkeepers support day-to-day transaction recording.

What are some common challenges faced by accountants working in a large tech company like Meta, and how can new hires prepare for them?

Accountants at large tech companies like Meta often manage high transaction volumes, complex revenue streams, and rapidly evolving business models. Keeping up-to-date with regulatory changes and complying with global accounting standards can be demanding. New hires can prepare by developing strong analytical skills, staying current with industry regulations, and becoming proficient in advanced accounting software. Collaboration with cross-functional teams, such as finance, legal, and product, is frequent, so effective communication and adaptability are crucial for success.

What is Meta Accounting?

Meta accounting refers to the use of advanced data analysis, automation, and technology-driven methods to improve accounting processes and financial reporting. It often involves integrating artificial intelligence, blockchain, and other digital tools to enhance accuracy, transparency, and efficiency in accounting tasks. Meta accounting is becoming increasingly important as businesses seek to leverage big data and digital transformation in their financial operations.

What are the key skills and qualifications needed to thrive as a Meta Accountant, and why are they important?

To thrive as a Meta Accountant, you need strong accounting knowledge, financial analysis skills, and typically a degree in accounting or finance, with CPA certification preferred. Familiarity with enterprise resource planning (ERP) systems like SAP or Oracle, as well as advanced Excel skills, is essential. Attention to detail, analytical thinking, and effective communication are important soft skills for this role. These skills and qualifications ensure accurate financial reporting, compliance, and data-driven decision-making in complex business environments.
What are popular job titles related to Meta Accounting jobs in Michigan? For Meta Accounting jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Meta Accounting jobs in Michigan look for? The top searched job categories for Meta Accounting jobs in Michigan are:
What cities in Michigan are hiring for Meta Accounting jobs? Cities in Michigan with the most Meta Accounting job openings:
Infographic showing various Meta Accounting job openings in Michigan as of June 2026, with employment types broken down into 71% Full Time, and 29% Contract. Highlights an 75% Physical, 9% Hybrid, and 16% Remote job distribution.
Digital Performance Marketing Manager

Digital Performance Marketing Manager

Everdays

Southfield, MI • On-site

Full-time

Posted 11 days ago


Job description

Come join Everdays: an emerging e-commerce platform that independent agents use to guide consumers to the perfect life insurance product that they can easily purchase 100% online.
As the Digital Performance Marketing Manager, you will play a critical role in driving Everdays' customer acquisition and insurance agent growth through expertly managed digital advertising and CRM campaigns. Reporting directly to the VP of Marketing, you will be responsible for the planning, execution, optimization, and reporting of paid media strategies across platforms like Google Ads and Meta Ads (Facebook/Instagram). A key part of this role involves ensuring seamless integration and accurate tracking of paid media into our marketing automation/CRM platform (e.g., HubSpot) to measure ROI and optimize performance based on lead quality and conversion metrics.
Responsibilities and duties:
  • Plan, execute, and optimize paid advertising campaigns across digital channels, including Google Ads (Search, Display, Video) and Meta Ads (Facebook, Instagram), to drive customer lead acquisition and agent recruitment.
  • Designing, implementing, managing, and optimizing automated workflows and processes within HubSpot CRM to nurture leads, segment audiences, improve data quality, align sales and marketing efforts, and ultimately drive measurable marketing performance and revenue growth
  • Conduct ongoing A/B testing of ad creatives, landing pages, audiences, and CRM flows to continuously improve campaign performance.
  • Develop and manage audience targeting strategies based on data analysis and campaign goals.
  • Implement and manage tracking mechanisms (e.g., pixels, UTM parameters) to ensure accurate data capture from ad platforms into our marketing automation/CRM system (e.g., HubSpot).
  • Analyze campaign performance data within both ad platforms and the CRM, generating regular reports on key metrics (impressions, clicks, conversions, CPA, ROI) and providing actionable insights.
  • Support the creation of compelling ad copy and designs, working with creative teams for necessary visual assets.
  • Collaborate with marketing and sales teams to align advertising efforts with broader campaign goals and ensure effective lead handoff and nurturing processes.
  • Stay up-to-date with the latest trends and best practices in digital advertising, paid media platforms, and marketing technology integrations.
  • Manage campaign budgets effectively to maximize ROI and achieve target Cost Per Acquisition (CPA) / Cost Per Lead (CPL).

Required qualifications and skills:
  • 5+ years of hands-on experience managing performance-focused digital advertising campaigns, specifically with Google Ads and Meta Ads platforms.
  • 2+ years supporting the development of effective ad copy and designs, including working with creative partners for visuals.
  • Bachelor's degree in business marketing, communications, or related field
  • Proven track record of achieving lead generation, customer acquisition, or agent recruitment goals through paid media.
  • A multi-tasking leadership approach (not just executional) to marketing automation/CRM platforms (e.g., HubSpot), including experience with campaign tracking, lead scoring, attribution modeling, and reporting.
  • Strong analytical skills with the ability to interpret data from multiple sources (ad platforms, analytics tools, CRM) and translate it into actionable insights.
  • Experience with A/B testing methodologies and conversion rate optimization (CRO).
  • Solid understanding of tracking pixels, conversion APIs, UTM parameters, and digital advertising attribution models.
  • Exceptional organizational skills with the ability to manage multiple projects at one time.
  • Ability to shift projects and strategies to meet the changing landscape in a fast-paced, dynamic environment.
  • Solid interpersonal communication skills and the ability to build collaborative relationships across various teams.

Compensation
We offer a competitive salary, benefits, and many perks. Exact compensation may vary based on skills, and experience, but we want to pay a high salary for this role because we want the best person!
About Everdays
Everdays is an equal opportunity employer that has team members from all over the world. We're united in our quest for meaningful work and a passion to create something of real value.
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