Merchandising is a collection of strategies to encourage customer buying habits and increase sales. Merchandising jobs include the supplier who provides products to stores, the distributor who resells products to customers, and the merchandisers who design product displays for in-store and e-commerce sales. As a retail merchandiser, you handle marketing and promotional activities for brick-and-mortar stores. As a visual merchandiser, you set up product displays and organize floor plan layouts, and as a fashion merchandiser, you focus your efforts on apparel and accessories.