Customer and Marketing Analytics
Extract and analyze CRM data, purchase behavior, customer service feedback, and survey insights
Build and maintain customer dashboards for ongoing and ad hoc analysis in Looker
Support lifecycle marketing with data-driven direction on segmentation, audience targeting, and campaign performance
Develop A/B testing frameworks for creative, messaging, send frequency, and timing
Define metrics and tracking to measure retention health, brand engagement, and customer lifetime value
Provide analytical support for Catbird's loyalty program and clienteling initiatives
E-Commerce and Business Analytics
Analyze site performance, conversion funnels, and digital revenue trends
Partner with the e-commerce and merchandising team on product performance, merchandising mix, and promotional impact
Build automated reporting in Looker to surface key metrics across the digital business
Reporting and Communication
Create weekly and monthly performance summaries with clear, actionable takeaways
Translate complex analyses into plain-language recommendations for non-technical stakeholders
Establish and maintain shared KPI frameworks used across business teams