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Job Title: Marketing Specialist 

Markets Department: Marketing, Medical Marketing 

Status: Regular-Exempt  

Location: West Virginia  

ROLE SUMMARY:  

The Marketing Specialist supports the execution and optimization of state-level marketing initiatives by delivering actionable insights, managing cross-functional coordination, and ensuring effective partner collaboration. Reporting to the State Marketing Manager, West Virginia, this role is responsible for analyzing competitive trends, evaluating promotional performance, supporting third-party brand partnerships, and monitoring customer sentiment to inform data-driven decision making This role is highly collaborative and analytical, serving as a key support function that enables the broader marketing team to drive performance, enhance customer experience, and maintain competitive positioning. The ideal candidate is detail-oriented, intellectually curious, and comfortable working with data to uncover insights that inform marketing strategies. This role will support the West Virginia market.  

KEY DUTIES AND RESPONSIBILITIES:  

Competitive Intelligence & Market Insights: 

• Conduct ongoing analysis of the competitive landscape, including pricing, promotions, product assortment, and marketing tactics.  

• Develop and maintain regular competitive reporting (weekly/monthly) with clear insights and actionable recommendations.  

• Partner with internal teams to translate competitive intelligence into strategic considerations for promotions and campaigns.  

• Promotional Performance & Data Analysis: 

• Partner with the Data & Analytics team to evaluate promotional effectiveness, including lift, ROI, customer engagement, and traffic-driving metrics.  

• Support the development and distribution of post-campaign reporting, highlighting key learnings and optimization opportunities.  

• Assist in maintaining reporting frameworks and dashboards to track performance across key initiatives.  

• Ensure insights are clearly communicated to marketing, retail, and leadership stakeholders. 

Third-Party Brand Management Support: 

• Serve as a day-to-day point of contact for select third-party brand partners, supporting execution of joint marketing initiatives and product launches.  

• Coordinate with Brand Marketing, Procurement, and Retail teams to ensure alignment on brand activations and promotional support.  

•  Track and report on brand partner performance, including promotional participation and ROI. 

•  Assist in ensuring brand standards and messaging are executed consistently across channels. 

 Customer Sentiment & Experience Insights   

• Partner with the Customer Experience (CX) team to monitor customer sentiment across surveys, reviews, and feedback channels.  

• Analyze trends in customer feedback and identify opportunities to improve marketing effectiveness and in-store experience.  

• Support the development of regular customer insight reporting for marketing and cross-functional teams.  

•  Elevate key customer insights that may impact promotional strategies, product offerings, or messaging.  

Cross-Functional Coordination & Execution Support:  

• Support the Senior State Marketing Manager in the execution of promotional calendars and key marketing initiatives.  

• Coordinate with cross-functional teams including Retail, Digital, Creative, Brand, and Operations to ensure alignment and timely execution.   

• Assist in gathering and organizing campaign assets, timelines, and deliverables. 

• Support marketing activations, events, and key business moments as needed.  

• Operational Excellence: 

•  Maintain organized documentation of reports, insights, and campaign performance.  

• Manage multiple projects simultaneously while meeting deadlines and maintaining attention to detail.  

• Ensure compliance with all company policies, procedures, and regulatory requirements.  

• Represent the brand in a professional and positive manner.  

SKILLS AND QUALIFICATIONS:  

• Bachelor's degree in Marketing, Business, Analytics, or related field required.   

• 2-4 years of experience in marketing, analytics, or related field.  

• Strong analytical mindset with experience interpreting data and translating insights into recommendations.  

• Experience working with performance metrics, dashboards, or reporting tools.  

• Ability to manage multiple priorities in a fast-paced, deadline-driven environment. 

• Strong organizational and project management skills.  

• Effective communicator with the ability to present insights clearly and concisely.  

• Collaborative team player with the ability to work cross-functionally across departments.  

• High attention to detail and commitment to accuracy.  

• Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience with data visualization or project management tools is a plus.  

• Cannabis experience a strong plus.  

ADDITIONAL MINIMUM QUALIFICATIONS: 

• Must be at least 21 years of age.  

• Must possess a valid driver's license and a clear driving record.  

• Must be able to pass all required background checks and screenings.  

• Ability to work flexible hours, including occasional evenings, weekends, and holidays as business needs require.  

• Demonstrates professionalism, integrity, and strong work ethics.  

• Self-motivated, proactive, and eager to learn.  

PHYSICAL REQUIREMENTS: 

• Must be able to push, pull, move, and/or lift a minimum of 25 lbs. to a minimum height of 5 feet and able to push, pull, move, and/or carry such weight a minimum distance of 50 feet, with or without mechanical assistance  

• Must be able to work seated/standing as appropriate at workstations for extended periods of time, maintain body equilibrium while climbing ladders, stairways, stopping, kneeling, crouching, and reaching, and use hands/fingers to hold, grasp, turn, pick, pinch frequently/constantly to complete tasks  

• Must have visual acuity with/without job aids to perform activities such as reading, viewing a computer terminal, visual inspection involving small parts/details. Clarity of vision at 20 ft or more in day and night/dark conditions  

• Must be able to speak and communicate verbally at conversation levels with co-workers, vendors, etc. (Moderate noise)  

WORK SCHEDULE: 

• 45+ hours weekly with flexible hours depending on store needs. Must be available to work on occasional evenings, weekends, and holidays.