ZipRecruiter

Log In

1

Media Manager Jobs in Alabama (NOW HIRING)

OWA

Social Media Mgr

Foley, AL · On-site

The Social Media Manager directly supervises Social Media Coordinators, sets the strategic direction for the department, and serves as the connective tissue between organic content, paid ...

OWA

Marketing Manager

Foley, AL · On-site

Lead and manage media strategy from agency relationships to in-house ownership, including account access, platform onboarding, vendor relationships, and institutional knowledge transfer * Oversee ...

Gray Television

MEDIA EXECUTIVE - WBRC

Birmingham, AL · On-site

About Gray Media: Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We ... clients - Manage a robust pipeline of opportunities and consistently exceed monthly and annual ...

Gray Television

MEDIA EXECUTIVE - WAFF

Huntsville, AL · On-site

... and manage an active pipeline of potential revenue. - You will own the full sales cycle from ... Gray Media provides equal employment opportunities (EEO) to all employees and applicants for ...

GRAY TELEVISION

MEDIA EXECUTIVE - WAFF

Huntsville, AL · On-site

... and manage an active pipeline of potential revenue. - You will own the full sales cycle from ... Gray Media provides equal employment opportunities (EEO) to all employees and applicants for ...

GRAY TELEVISION

MEDIA EXECUTIVE - WALA

Mobile, AL

Understanding customer growth needs, reaching goals and budgets, and utilizing CRM tools ... Gray Media provides equal employment opportunities (EEO) to all employees and applicants for ...

Gray Television

MEDIA EXECUTIVE - WALA

Mobile, AL · On-site

Understanding customer growth needs, reaching goals and budgets, and utilizing CRM tools ... Gray Media provides equal employment opportunities (EEO) to all employees and applicants for ...

Gray Television

MEDIA EXECUTIVE - WTVY

Dothan, AL · On-site

Duties/Responsibilities include, but are not limited to: - Manage and grow a list of clients by helping them meet their business goals through advertising with our #1 local media organization ...

GRAY TELEVISION

MEDIA EXECUTIVE - WTVY

Dothan, AL

Duties/Responsibilities include, but are not limited to: - Manage and grow a list of clients by helping them meet their business goals through advertising with our #1 local media organization ...

next page

Showing results 1-20

All JobsMedia JobsMedia Manager JobsMedia Manager Jobs in Alabama

Media Manager information

See Alabama salary details

$51.2K

$108.9K

$116.9K

How much do media manager jobs pay per year?

As of Aug 11, 2026, the average yearly pay for media manager in Alabama is $108,915.00, according to ZipRecruiter salary data. Most workers in this role earn between $111,500.00 and $116,000.00 per year, depending on experience, location, and employer.

How does a media manager typically collaborate with other departments within an organization?

Media Managers work closely with a variety of teams, such as marketing, public relations, creative, and analytics, to develop and execute effective media strategies. They often coordinate campaign messaging, ensure brand consistency, and share performance insights with stakeholders. Regular meetings and project management tools are commonly used to align goals, share updates, and make data-driven decisions. This cross-functional collaboration is essential for delivering cohesive campaigns and achieving business objectives.

What is a media manager?

A media manager oversees the various aspects of a company’s presence in print and on the web, TV, and radio. In larger companies, you lead teams of marketers who focus on particular media types, but in small businesses, your job may encompass all media presence. Your job duties include developing marketing opportunities, creating content, and updating the company’s website and social media posts. You may engage directly with clients and the public via social media platforms. Excellent organization and communication skills are a must.

What does a media manager do?

A Media Manager is responsible for planning, implementing, and overseeing media strategies to promote a brand, company, or product across various channels. This includes managing digital advertising campaigns, coordinating with creative teams, analyzing media performance, and optimizing content distribution. Media Managers work closely with marketing and PR teams to ensure consistent messaging and maximize audience engagement. They also stay updated on media trends and use analytics tools to track the effectiveness of campaigns.

What are the key skills and qualifications needed to thrive as a media manager, and why are they important?

To thrive as a Media Manager, you need expertise in media planning, digital marketing, and analytics, often supported by a degree in marketing, communications, or a related field. Familiarity with advertising platforms like Google Ads, social media management tools, and analytics systems such as Google Analytics is typically required. Strong organizational, communication, and leadership skills set successful Media Managers apart by enabling effective campaign management and cross-functional collaboration. These skills and qualities are crucial for maximizing media ROI, maintaining brand consistency, and adapting to the rapidly evolving media landscape.

What is the difference between Media Manager vs Content Coordinator?

AspectMedia ManagerContent Coordinator
CredentialsBachelor's in Marketing, Communications, or related field; experience in media planningBachelor's in Communications, Journalism, or related; strong writing and editing skills
Work EnvironmentMedia agencies, marketing departments, digital platformsContent teams, marketing departments, media companies
ResponsibilitiesOversees media campaigns, manages media budgets, analyzes media performanceCoordinates content creation, schedules publishing, ensures content quality

The Media Manager focuses on planning, executing, and analyzing media campaigns across various platforms, managing budgets and media strategies. In contrast, the Content Coordinator handles content creation, scheduling, and quality control to ensure consistent messaging. Both roles often collaborate but serve different functions within marketing and media teams.

More about Media Manager jobs
What are the most commonly searched types of Media jobs in Alabama? The most popular types of Media jobs in Alabama are:
What are popular job titles related to Media Manager jobs in Alabama? For Media Manager jobs in Alabama, the most frequently searched job titles are:
What job categories do people searching Media Manager jobs in Alabama look for? The top searched job categories for Media Manager jobs in Alabama are:
What cities in Alabama are hiring for Media Manager jobs? Cities in Alabama with the most Media Manager job openings:
Media Manager jobs near you
Infographic showing various Media Manager job openings in Alabama as of August 2026, with employment types broken down into 83% Full Time, 12% Part Time, and 5% Contract. Highlights an 67% In-person, 5% Hybrid, and 28% Remote job distribution, with an average salary of $108,915 per year, or $52.4 per hour.

Social Media Mgr

OWA

Foley, AL • On-site

Full-time

Re-posted 25 days ago

Job description

This role is responsible for building and maintaining an active, on-brand social presence that drives guest engagement, ticket sales awareness, and measurable revenue impact across platforms including Instagram, Facebook, TikTok, YouTube, and emerging channels. The Social Media Manager directly supervises Social Media Coordinators, sets the strategic direction for the department, and serves as the connective tissue between organic content, paid amplification, and broader integrated campaign efforts.
 
DUTIES AND RESPONSIBILITIES:
  • Develop and execute a comprehensive social media strategy across all OWA entities, aligned with seasonal campaigns, attraction launches, revenue goals, and the integrated marketing plan
  • Own paid social media advertising strategy and execution, including Meta Ads (Facebook/Instagram), TikTok Ads, and boosted content — managing targeting, bidding, creative testing, budget pacing, and performance optimization
  • Collaborate with the Marketing Manager on paid social budget allocation and ensure paid efforts are aligned with broader media planning and digital performance goals
  • Manage, mentor, and assign work to Social Media Coordinators, ensuring consistent quality, coverage, and brand alignment across all resort entities
  • Oversee the social content calendar across platforms, coordinating with the Creative Services team for assets and the Digital Marketing Manager for cross-channel alignment
  • Monitor platform performance analytics and deliver monthly reporting with actionable insights, paid campaign results, and growth recommendations
  • Lead community management strategy including guest response standards, review monitoring, and real-time engagement during events and peak seasons
  • Stay current on platform algorithm changes, paid social best practices, trending content formats (Reels, TikTok, Stories), and amusement/tourism industry trends
  • Identify and coordinate influencer and content creator partnerships in collaboration with the Partnerships & Community Coordinator
  • Develop social content strategy around live events, seasonal programming, and resort activations — including on-site coverage as needed
  • Establish and maintain a social media brand voice guide for each resort entity
  • Collaborate with the PR Coordinator on crisis communication and reputation management across social channels
  • Manage social scheduling tools, paid platform accounts, and content approval workflows
QUALIFICATIONS:
  • 3–6 years of social media experience with demonstrated expertise in both organic social strategy and paid social advertising
  • Hands-on proficiency with Meta Ads Manager (Facebook/Instagram) required; TikTok Ads experience strongly preferred
  • Experience managing paid social budgets, running A/B creative tests, optimizing campaign objectives, and reporting on ROAS and cost-per-result metrics
  • Experience managing multi-brand or multi-location social accounts strongly preferred
  • At least 1–2 years managing direct reports or leading a social media team
  • Deep working knowledge of Instagram, Facebook, TikTok, and social analytics platforms
  • Strong content sensibility with the ability to direct creative for both organic and paid social formats
  • Experience in tourism, theme parks, hospitality, or entertainment a significant plus
  • Proficiency in social scheduling and listening tools (Sprout Social, Hootsuite, Metricool, or similar)
  • Excellent written communication and brand voice skills across multiple brand personas
  • Availability for some evenings and weekends to support live event coverage
  • Bachelor's degree in Marketing, Communications, or related field
Interested applicants can apply directly to www.visitowa.com/employment.
To maintain document integrity and ensure optimal system processing, please submit your resume and supporting files in PDF format.

Apply