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Media Investment Jobs (NOW HIRING)

Lowe's

Sr Director, Media

Mooresville, NC · On-site

Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration. Your Impact The Senior Director of Media is responsible for end-to-end ...

CLUTCH

Strategic Media Planning + Investment Lead

Strategic Media Planning + Investment Lead Contract / Fractional / Potential Work-for-Hire Position reports to VP - Data, Digital, Technology Date - June 2026 Classification - Exempt, Full-time ...

AllSTEM Connections

Media Buyer

Fort Lauderdale, FL · On-site

$80K - $90K/yr

This role is ideal for a media investment professional with strong national linear TV and digital video buying experience, excellent negotiation skills, and a solid understanding of today's evolving ...

WPP Media

Senior Associate, Retail Media

New York, NY · On-site

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. About WPP Media WPP ...

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All JobsMedia Investment Jobs

Media Investment information

See salary details

$33K

$52.6K

$76K

How much do media investment jobs pay per year?

As of Aug 9, 2026, the average yearly pay for media investment in the United States is $52,590.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,500.00 and $60,500.00 per year, depending on experience, location, and employer.

What is media investment?

Media investment refers to the allocation of advertising budgets across various media channels, such as television, digital, radio, print, and outdoor, to achieve marketing objectives. Professionals in media investment analyze audience data, negotiate with media vendors, and plan campaigns to maximize return on investment for brands. This role is crucial in ensuring that marketing spend is efficiently distributed for the greatest impact and reach to target audiences.

What is the difference between Media Investment vs Media Planning?

AspectMedia InvestmentMedia Planning
FocusAllocating budgets and purchasing ad spaceDeveloping strategies to reach target audiences
SkillsNegotiation, budgeting, market analysisResearch, strategy development, audience targeting
Work EnvironmentAdvertising agencies, media companiesMarketing firms, media agencies
CertificationsOften requires media buying certificationsOften requires marketing or media planning certifications

Media Investment involves managing advertising budgets and purchasing media space, while Media Planning focuses on creating strategies to effectively reach target audiences. Both roles are essential in advertising campaigns but differ in their core responsibilities and skill sets.

What does a media investment associate do?

A media investment associate analyzes and executes media buying strategies to optimize advertising campaigns across various platforms. They research target audiences, negotiate with media vendors, and use tools like media planning software to ensure effective ad placements and budget management.

How does a media investment professional typically collaborate with creative and strategy teams during campaign planning?

Media investment professionals play a key role in bridging the gap between creative, strategy, and execution teams. They work closely with strategists to understand campaign objectives and target audiences, then coordinate with creative teams to ensure ad formats and placements align with media plans. Regular meetings and cross-functional briefings are common, fostering open communication and timely adjustments. This collaborative approach ensures that media investments are optimized for both reach and effectiveness, leading to successful campaign outcomes.

What are the key skills and qualifications needed to thrive as a media investment professional, and why are they important?

To thrive as a Media Investment professional, you need strong analytical skills, knowledge of media planning and buying, and typically a degree in marketing, communications, or a related field. Proficiency with media planning tools like Nielsen, Comscore, and DSP platforms, as well as certifications in digital advertising, is highly beneficial. Strong negotiation, communication, and relationship-building skills help you stand out in managing vendor partnerships and client expectations. These competencies are crucial for maximizing media ROI, optimizing campaigns, and ensuring effective allocation of advertising budgets.
More about Media Investment jobs
What cities are hiring for Media Investment jobs? Cities with the most Media Investment job openings:
What states have the most Media Investment jobs? States with the most job openings for Media Investment jobs include:
What job categories do people searching Media Investment jobs look for? The top searched job categories for Media Investment jobs are:
Media Investment jobs near you
Infographic showing various Media Investment job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 75% Full Time, 19% Part Time, 1% Temporary, and 4% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $52,590 per year, or $25.3 per hour.

Media Buyer, Integrated Media Investment

Crossmedia Inc

New York, NY • Hybrid

$62K - $75K/yr

Full-time

Re-posted 10 days ago

Job description

YOUR ROLE:

The Buyer oversees tactical planning, execution and reporting of campaigns.  They utilize their knowledge of the media marketplace and media channels to brainstorm and ideate new activations and vendors for media campaigns. 

A successful Buyer is resourceful, organized, and energetic throughout the planning process. A strong communicator, you are comfortable in a fast-paced industry and handling multiple projects.  

At Crossmedia, it's more than just doing the job, it's about doing things the right way and living our values of Trust, Reason, and Happiness, day in and day out.  This is what those values mean for a Buyer at Crossmedia.

Reliable, ethical & operates in the best interest of Crossmedia & clients  

  • Maintains a base-level knowledge of buying for both online and offline media channels:  Digital (Banners, Audio, Video) Search, Social, TV, Radio, OOH [Out-of-Home], Print. 
  • Owns vendor communications and developing relationships with clients.
  • Manages RFP process: developing partner consideration sets, putting together RFPs, and managing conversations & RFP development with partners. 
  • Collaborates on the buying of media, vendor contracts, budget management by individual platforms, billing/invoicing for media campaigns.
  • Leads knowledge of media buying tools to execute plans and buys- Freewheel, SBMS/Adazzle, GCM & MOAT/IAS, GCM, Datorama, Tableau etc. 
  • Applies principles of negotiation to ensure discounts and added value
  • First 'gatekeeper' and reviewer for Assistant's work. 
  • Ensures smooth campaign launch & execution and communicates updates internally and externally.
  • Deep understanding of the Digital media trafficking process
  • Performs weekly pacing and monitoring of campaign performance

Focuses on a quality product, adhering to Crossmedia's high standards  

  • Fully comprehends media strategy and tactical details.
  • Supports Supervisor/Director in the development of media approach
  • Proactively encourages media + creative integration through cross-agency presentations and timelines
  • Validates accuracy of data use for reporting
  • Develops media POVs for clients 
  • Encourages thinking outside of the box.
  • Stays up to date with marketplace offerings and new opportunities

Personal efforts generate satisfaction - clients, team, company  

  • Participates in training to enhance their professional growth. 
  • Mentors Assistant Buyers; provides ongoing feedback and reviews to guide growth. 
  • Displays a high level of personal dedication and motivation. 
  • Positively contributes to our culture. 
  • Troubleshoots team issues and concerns.  
  • Builds esprit de corps through strong team communication. 

 REQUIREMENTS

  • 2 years of experience in a media investment/buying role across online and/or offline channels, including campaign execution and managemen (Digital - Display, Audio, Video), Search, Social, and Traditional (TV, Radio, OOH, Print).
  • Proficiency with media tools and platforms such as Freewheel, SBMS/Adazzle, GCM, MOAT/IAS, Tableau,
  • Strong project and campaign management skills, including RFP development, vendor negotiations, trafficking, and pacing/reporting.
  • Effective communication and collaboration skills-able to manage vendor relationships, support internal teams, and clearly articulate media strategies.
  • Ability to mentor junior team members 

Salary range $62k - $75k. Compensation is determined on the skills, qualifications and tenure of the applicant. 

This role requires proximity to New York City. We offer a hybrid work arrangement, with a combination of onsite work and the flexibility to work from home.

Apply