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The Media Partnerships Manager is responsible for helping build, operate, and scale Pillar4 Media's Built-if-Sold (BIS) business. This role will manage strategic media partnerships and marketplace opportunities across the full partnership lifecycle, from market evaluation and commercial development through activation, performance optimization, renewal, and expansion.

Serving as a key connector between external partners and internal teams, the Media Partnerships Manager will develop partner strategies, structure commercially viable offerings, support negotiations, and coordinate the successful delivery of complex media programs. The role will work closely with Revenue Operations, Editorial, SEO, Paid Media, Finance, and other cross-functional stakeholders to translate partner objectives into scalable, revenue-generating solutions.

Pillar4's mission is To help people live healthier lives with access to trusted resources, in depth product reviews & supportive communities. Our vision is to build the #1 content and commerce engine connecting consumers directly to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition, and mental health.

Reporting to the Director - Commerce Marketplace, the Media Partnerships Manager will:

• Built-if-Sold Business and Marketplace Strategy

  • Support the development and execution of Pillar4 Media's Built-if-Sold marketplace strategy.
  • Help define the strategic direction, value proposition, operating model, and growth plan for the BIS line of business.
  • Identify emerging partner, category, audience, and commercial opportunities across Pillar4's media portfolio.
  • Conduct market, industry, and competitive research to identify trends, whitespace opportunities, and potential partnership models.
  • Translate business opportunities into clear strategies, commercial plans, revenue goals, and execution roadmaps.
  • Evaluate prospective opportunities based on strategic alignment, revenue potential, operational feasibility, scalability, and partner fit.
  • Develop recommendations regarding where the business should invest, test, expand, reposition, or discontinue marketplace offerings.

  Strategic Partnership Development

  • Identify, cultivate, and develop relationships with prospective media, advertising, and strategic partners.
  • Build a qualified pipeline of partnership opportunities aligned with BIS growth objectives.
  • Serve as a strategic thought partner to external organizations by understanding their business goals, challenges, audiences, and measures of success.
  • Develop tailored partnership strategies and solutions that align partner needs with Pillar4's brands, capabilities, content, and audiences.
  • Build relationships with partner stakeholders at multiple levels, including senior decision-makers and day-to-day operational contacts.
  • Represent Pillar4 at partner meetings, conferences, industry events, and other business-development opportunities.

  Commercial Strategy and Deal Development

  • Develop commercial packages, partnership models, pricing strategies, media offerings, and deal structures in partnership with Sales and Revenue leadership.
  • Create business cases, proposals, presentations, forecasts, and supporting materials used to evaluate and secure new opportunities.
  • Develop net new monetization strategies and deal structures ensuring incremental value for Pillar4
  • Assess revenue potential, cost, profitability, resource requirements, delivery complexity, and business risk before commitments are finalized.
  • Support commercial negotiations involving pricing, deliverables, timelines, performance expectations, renewal terms, and other partnership considerations.
  • Partner with Finance and Legal to ensure commercial terms are financially sound, operationally feasible, and appropriately documented.
  • Translate broad partner concepts into clear scopes of work, internal requirements, deliverables, and measures of success.
  • Establish commercial expectations, decision points, governance, and accountability for each partnership.
  • Monitor pipeline progress, probability, forecasted value, and revenue performance against established goals.
  • Identify opportunities to expand successful programs through renewals, additional