Own brand media target development in partnership with Media Agency. * Own Media Agency briefing process and deliverables within Integrated Agency Team (IAT) annual brand planning. * Lead development ...
Own brand media target development in partnership with Media Agency. * Own Media Agency briefing process and deliverables within Integrated Agency Team (IAT) annual brand planning. * Lead development ...
Own brand media target development in partnership with Media Agency. * Own Media Agency briefing process and deliverables within Integrated Agency Team (IAT) annual brand planning. * Lead development ...
Own brand media target development in partnership with Media Agency. * Own Media Agency briefing process and deliverables within Integrated Agency Team (IAT) annual brand planning. * Lead development ...
Through the development of quality services to the enhancement of the organization's goals and ... The position of Social Media Consultant will be responsible for assisting the Marketing/ PR ...
Through the development of quality services to the enhancement of the organization's goals and ... The position of Social Media Consultant will be responsible for assisting the Marketing/ PR ...
Media Relations Manager
Chicago, IL · On-site
$80K - $90K/yr
Minimum ten (10) years of experience in media relations and content development is required. * Minimum five (5) years of Public Relations experience in higher education, at a non-profit or marketing ...
Media Relations Manager
Chicago, IL · On-site
$80K - $90K/yr
Minimum ten (10) years of experience in media relations and content development is required. * Minimum five (5) years of Public Relations experience in higher education, at a non-profit or marketing ...
Media Manager
$126K - $131K/yr
Media Managersare able tohandle client relationships and serve as the "face" of Flywheel in a lead ... and development opportunities Benefits that help you live your best life Parental leave and ...
Media Manager
$126K - $131K/yr
Media Managersare able tohandle client relationships and serve as the "face" of Flywheel in a lead ... and development opportunities Benefits that help you live your best life Parental leave and ...
Media Relations Manager
Chicago, IL · On-site
Minimum ten (10) years of experience in media relations and content development is required. * Minimum five (5) years of Public Relations experience in higher education, at a non-profit or marketing ...
Media Relations Manager
Chicago, IL · On-site
Minimum ten (10) years of experience in media relations and content development is required. * Minimum five (5) years of Public Relations experience in higher education, at a non-profit or marketing ...
Director, Pharma Media
Chicago, IL · Hybrid
$111K - $134K/yr
Own day-to-day media strategy development and client relationships for pharmaceutical accounts, focusing heavily on HCP audiences and integrated HCP/DTC programs. * Build Audience & Channel Plans:
Director, Pharma Media
Chicago, IL · Hybrid
$111K - $134K/yr
Own day-to-day media strategy development and client relationships for pharmaceutical accounts, focusing heavily on HCP audiences and integrated HCP/DTC programs. * Build Audience & Channel Plans:
Supervisor, Brand Experience (Media Planning)
Chicago, IL · On-site
$126K - $132K/yr
Lead development and presentation of paid media tactical recommendations in partnership with internal team members, including developing and socializing internal cross-functional briefs. * Identify ...
Supervisor, Brand Experience (Media Planning)
Chicago, IL · On-site
$126K - $132K/yr
Lead development and presentation of paid media tactical recommendations in partnership with internal team members, including developing and socializing internal cross-functional briefs. * Identify ...
Supervisor, Brand Experience (Media Planning)
Chicago, IL · On-site
$126K - $132K/yr
Lead development and presentation of paid media tactical recommendations in partnership with internal team members, including developing and socializing internal cross-functional briefs. * Identify ...
Supervisor, Brand Experience (Media Planning)
Chicago, IL · On-site
$126K - $132K/yr
Lead development and presentation of paid media tactical recommendations in partnership with internal team members, including developing and socializing internal cross-functional briefs. * Identify ...
The SVP, Media Strategy & Business Development is a senior leadership position that sits at the intersection of agency growth and client media excellence. This leader plays a critical role in driving ...
The SVP, Media Strategy & Business Development is a senior leadership position that sits at the intersection of agency growth and client media excellence. This leader plays a critical role in driving ...
Director, Pharma Media
Chicago, IL · On-site
$111K - $134K/yr
Own day-to-day media strategy development and client relationships for pharmaceutical accounts, focusing heavily on HCP audiences and integrated HCP/DTC programs. * Build Audience & Channel Plans:
Director, Pharma Media
Chicago, IL · On-site
$111K - $134K/yr
Own day-to-day media strategy development and client relationships for pharmaceutical accounts, focusing heavily on HCP audiences and integrated HCP/DTC programs. * Build Audience & Channel Plans:
Director, Commerce Media
Chicago, IL · On-site
$102K - $128K/yr
Actively contribute to media account strategy, including KPI development, budget allocation, vendor and partner selection, test-and-learn priorities, performance tracking, and ongoing industry ...
Director, Commerce Media
Chicago, IL · On-site
$102K - $128K/yr
Actively contribute to media account strategy, including KPI development, budget allocation, vendor and partner selection, test-and-learn priorities, performance tracking, and ongoing industry ...
Social Media Manager
Chicago, IL · On-site
$75K - $85K/yr
Strategy Development: * Develops paid and organic social media strategies and content calendars for Facebook, Twitter, Instagram, LinkedIn, and YouTube. * Research, reports and provide ...
Social Media Manager
Chicago, IL · On-site
$75K - $85K/yr
Strategy Development: * Develops paid and organic social media strategies and content calendars for Facebook, Twitter, Instagram, LinkedIn, and YouTube. * Research, reports and provide ...
Strategy Development: * Develops paid and organic social media strategies and content calendars for Facebook, Twitter, Instagram, LinkedIn, and YouTube. * Research, reports and provide ...
Strategy Development: * Develops paid and organic social media strategies and content calendars for Facebook, Twitter, Instagram, LinkedIn, and YouTube. * Research, reports and provide ...
The Digital Media Director oversees Digital Producers and digital content staff while leading the ... Provide regular feedback, performance evaluations, and development opportunities for staff.
The Digital Media Director oversees Digital Producers and digital content staff while leading the ... Provide regular feedback, performance evaluations, and development opportunities for staff.
Media Coordinator
Chicago, IL · On-site
Team One is Publicis Groupe's fully integrated media, digital, and communications agency built to ... development trainings and regular structured performance reviews. * We have a lot fun! We have a ...
Media Coordinator
Chicago, IL · On-site
Team One is Publicis Groupe's fully integrated media, digital, and communications agency built to ... development trainings and regular structured performance reviews. * We have a lot fun! We have a ...
Social Media Assistant
Chicago, IL · Hybrid
$51K - $61K/yr
Contribute to new business development when requested. Qualifications * Previous relevant work experience. * Experience in managing and executing paid social media campaigns across platforms is a ...
Social Media Assistant
Chicago, IL · Hybrid
$51K - $61K/yr
Contribute to new business development when requested. Qualifications * Previous relevant work experience. * Experience in managing and executing paid social media campaigns across platforms is a ...
Maintain productive relationships with national TV partners and their sales representatives; stay current on media developments and landscape changes * Collaborate with the Ovative cross-functional ...
Maintain productive relationships with national TV partners and their sales representatives; stay current on media developments and landscape changes * Collaborate with the Ovative cross-functional ...
Media Coordinator
Chicago, IL · Hybrid
Team One is Publicis Groupe's fully integrated media, digital, and communications agency built to ... development trainings and regular structured performance reviews. * We have a lot fun! We have a ...
Media Coordinator
Chicago, IL · Hybrid
Team One is Publicis Groupe's fully integrated media, digital, and communications agency built to ... development trainings and regular structured performance reviews. * We have a lot fun! We have a ...
Paid Media Senior Consultant
Chicago, IL · On-site
Contribute to the development of client scopes, proposals, and presentations, articulating paid media strategy and measurement frameworks to senior audiences. * Support new business development ...
Paid Media Senior Consultant
Chicago, IL · On-site
Contribute to the development of client scopes, proposals, and presentations, articulating paid media strategy and measurement frameworks to senior audiences. * Support new business development ...
Media Development information
See Chicago, IL salary details
$11.3K - $20.7K
0% of jobs
$20.7K - $30.1K
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$30.1K - $39.4K
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$39.4K - $48.8K
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$48.8K - $58.2K
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$58.2K - $67.5K
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$67.5K - $76.9K
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$76.9K - $86.3K
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$86.3K - $95.6K
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$95.6K - $105K
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$107.3K is the 25th percentile. Wages below this are outliers.
$105K - $114.3K
100% of jobs
$11.3K
$114.3K
How much do media development jobs pay per year?
What is media development?
What are the key skills and qualifications needed to thrive as a media development professional?
What are some common challenges faced in a media development role and how can they be addressed?
What is the difference between Media Development vs Media Planning?
| Aspect | Media Development | Media Planning |
|---|---|---|
| Primary Focus | Creating and producing media content and assets | Strategizing and selecting media channels for advertising campaigns |
| Required Skills | Content creation, graphic design, multimedia skills | Market research, audience targeting, media buying |
| Work Environment | Design studios, production houses, digital platforms | Advertising agencies, marketing departments |
| Common Usage | Developing videos, graphics, digital content | Planning ad placements, media scheduling |
Media Development focuses on creating media content, while Media Planning involves strategizing the placement and timing of that content across various channels. Both roles are essential in advertising but serve different stages of the media production process.
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Full-time
Medical, PTO
Posted 9 days ago
Wells Enterprises rating
7.3
Based on 20 frontline employees who took The Breakroom Quiz
178th of 443 rated food and drinks producers
Job description
Company: Wells Enterprises (a Ferrero Company)
Functional Area: Marketing
The Role
The Director, Integrated Media & Content leads integrated brand, social and commerce media plus content strategy and execution across the entire Wells - Ferrero portfolio of brands. This role partners cross-functionally with Brand, Customer, and Insights teams to orchestrate A&P investment to seamlessly drive consumers across the purchase journey while delivering commercial results. This role will also oversee strategic agency relationships, establish frameworks and playbooks, and develop performance and reporting standards. The position also advances modern marketing capabilities by integrating Retailer Media Networks, scaling in-house content and influencer strategies, and developing audience-first approaches through CRM, personalization and optimized marketing technology.
What You'll Do
- Lead annual integrated media planning and strategy across the Wells portfolio of brands.
- Develop paid media principles and playbook to inform annual IMC planning process.
- Collaborate with Brand team leaders to align on marketing budget scenarios and requirements to deliver business objectives and commercial plan.
- Develop media upfront strategy and requirements for Media Agency to effectively represent Wells Ferrero during upfront negotiations.
- Translate brand "big idea" into full-funnel media strategies and plans in partnership with Media Agency, including role of retail media.
- Lead IMC "stage gate" process to translate brand strategy brief and "big idea" into full-funnel strategy across purchase journey.
- Own brand media target development in partnership with Media Agency.
- Own Media Agency briefing process and deliverables within Integrated Agency Team (IAT) annual brand planning.
- Lead development of campaign learning agenda and measurement plan.
- Align leadership to cadence of performance reports and present performance updates to leadership stakeholders.
- Accelerate Modern Content Capabilities across digital touchpoints.
- Support acceleration of Wells Ferrero "Modern Content Engine" that includes in-house organic social, paid influencer, and creative versioning & optimizing capabilities.
- Bring Modern Content planning "upstream" in annual IMC planning process and create frameworks for role of "traditional brand creative assets" and "socially native" creative assets within full funnel media planning.
- Define principles and learning agenda across content types (i.e. traditional brand content vs. social native content) to understand role within purchase journey.
- Accelerate Retail and Commerce media capabilities.
- Develop organization POV and planning principles for retail media investment to support mutual delivery of brand campaign and customer plan objectives.
- Partner with direct team members and cross functional partners to Support eCommerce growth and Digital Shelf excellence.
- Develop shoppable media strategy and required capabilities (i.e. add-to-cart functionality) for national brand campaigns.
- Lead collaboration with Global Ferrero Group and Ferrero USA stakeholders
- Collaborate with Ferrero USA stakeholders to support "power-brand" and portfolio activation.
- Lead relationship with Ferrero Group Global media team to socialize plans, partner on Wells Ferrero planning and buying parameters.
- Partner with Global Ferrero Group to establish Wells Ferrero media strategy and support requirements, including media agency team structure and dedicated support.
- Advance media and campaign planning and execution capabilities
- Drive development of data strategy including 1P (CRM) and 3P (retail media network, publishers, etc.) to inform advanced targeting strategy and personalization at scale efforts.
- Build measurement strategy and KPI frameworks, across full funnel, to drive both in year / in-flight optimization and gain learning to inform annual IMC planning process.
- Manage and optimize IMC "stage gate" process through collaboration with cross functional and agency partners.
- Manage team of direct reports and build tight partnership Shopper Marketing, Brand, and Insights counterparts to further increase cohesion of integrated full funnel planning process.
- Drive organizational education and thought leadership to upskill marketing org and ensure Wells Ferrero remains a "digital leader" within our category.
#LI-LN1
Qualifications
What You'll Bring
- Bachelor's degree in marketing, business, communications, or a related field (an MBA is often preferred).
- 10-12+ years of progressive experience in media strategy, integrated marketing, or brand marketing, with a strong background in leading cross-channel campaigns, managing agency partnerships, and driving data-led decision-making.
- Proven experience in digital media, Retailer Media Networks, CRM and personalization, and modern content (social/influencer) is important, along with demonstrated leadership managing teams, cross-functional collaboration, and overseeing complex planning processes and budgets.
- Deep understanding of integrated media strategy, including paid, owned, and earned channels, as well as experience with Retailer Media Networks, CRM, and personalization. Strong knowledge of full-funnel marketing, content ecosystems (social, influencer, and traditional), and media measurement frameworks, with familiarity in marketing technology stacks and analytics-driven planning.
- Strong strategic thinking and media planning skills, with the ability to translate business objectives into actionable marketing plans. Excellent communication and collaboration skills to influence cross-functional teams and agency partners, along with expertise in data analysis, scenario planning, and budget management. Proven ability to build frameworks, playbooks and scalable processes.
- Ability to lead and inspire teams while managing complex, multi-channel initiatives across a portfolio of brands. Capable of balancing long-term strategy with executional excellence, driving innovation in modern marketing approaches, and adapting to a fast-paced, evolving media landscape. Strong decision-making ability grounded in data, with a focus on delivering measurable business impact.
The base pay range for this position is $159,753 to $223,654 annually. Actual compensation will be determined based on location, experience, skills, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.
Wells Enterprises is an EEO/AA employer M/F/Vet/Dis
About Us
Wells Enterprises, a Ferrero company, is one of the largest ice cream manufacturers in the United States and the maker of well-loved brands including Blue Bunny, Halo Top, Bomb Pop, and Blue Ribbon Classics and today Trolli, Butterfinger 100grand, Baby Ruth, Nutella and Kinder Bueno.
Wells Enterprises is a 2 billion company employing 4,000 employees, across 4 production plants and 2 main hub locations, Chicago and Le Mars. Guided by innovation, quality, and a people-first mindset, Wells is committed to delighting consumers and developing exceptional teams.
As part of the Ferrero Group, Wells combines its strong U.S. heritage with Ferrero's global standards of excellence, offering a unique opportunity to grow within a dynamic, values-driven, and international environment.
At Wells, our people-and their experience-sit at the heart of our ambition. Learn more at www.wellsenterprisesinc.com.
What We Offer
At Wells, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here.
What Wells Enterprises employees say
Pay
Benefits
Hours and flexibility
Workplace
Get the full story on Breakroom
About Wells Enterprises
Sourced by ZipRecruiter
Industry
Food and drink manufacturing
Company size
5,001 - 10,000 Employees
Headquarters location
Le Mars, IA, US
Year founded
1913