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Media Analytics Manager Jobs in Virginia (NOW HIRING)

Buzz Brands

Digital Paid Media Manager

Virginia Beach, VA · On-site

$79K - $103K/yr

We're seeking a Digital Paid Media Manager with a passion for developing and executing paid digital ... Track campaign KPIs, analyze performance data, and provide actionable recommendations. * Develop ...

Workshop Digital

Paid Media Manager [Remote]

Richmond, VA · On-site +1

$70K - $77K/yr

Position Summary Paid Media Managers, with support of a Paid Media Team Lead: * Develop strategies ... Create and present insightful, meaningful, accurate reports and analysis with support on complex ...

LinkItAll

Social Media Manager

Arlington, VA

... engaging social media content for the Army Recovery Care Program (ARCP). The ARCP manages the ... contextual analytics and recommendations for improvements where needed. * Support the ...

PMC

Media Performance Sr. Specialist

Reston, VA · On-site

Strong organizational skills, analytical, and detail-oriented mindset Budget Management experience ... Analytics & Data 25% Manage all aspects of media measurement and campaign tagging. Ensure alignment ...

TRG

Media Performance Sr. Specialist

Reston, VA · On-site

Analytics and Data * Manage all aspects of media measurement and campaign tagging. Ensure alignment between Analytics Agency and Media Agency to deliver insights and performance results through ...

ECPI University

Social Media Manager

Virginia Beach, VA · On-site

$60K - $75K/yr

Comfort with analytics tools and social media management platforms * Experience with community management, including monitoring and responding to comments and reviews * Sound judgment, especially ...

Digital Remedy

Digital Content Manager

Lynchburg, VA · On-site

$43K - $50K/yr

Use social media analytics tools such as Sprout Social to monitor our audience and social platforms ... Ability to perform well under pressure, experience managing breaking news, and meeting strict ...

[solidcore]

Paid Media Coordinator

Arlington, VA · On-site

$59K - $62K/yr

This role will support paid media managers in new studio openings, integrated marketing campaign ... Able to pull and analyze paid media data across channels with actionable recommendations & insights ...

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Media Analytics Manager information

See Virginia salary details

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How much do media analytics manager jobs pay per hour?

As of Aug 9, 2026, the average hourly pay for media analytics manager in Virginia is $59.58, according to ZipRecruiter salary data. Most workers in this role earn between $56.01 and $63.17 per hour, depending on experience, location, and employer.

What is the difference between Media Analytics Manager vs Media Planner?

AspectMedia Analytics ManagerMedia Planner
Required CredentialsBachelor's in Marketing, Analytics, or related field; experience with data analysis toolsBachelor's in Marketing, Advertising, or related field; knowledge of media channels
Work EnvironmentData-driven, analytical teams within marketing or media departmentsCreative and strategic teams focusing on media campaign planning
Employer & Industry UsageAdvertising agencies, media companies, brandsAdvertising agencies, media agencies, brands
Common Search & Comparison IntentUnderstanding roles in media data analysis and reportingPlanning and selecting media channels for campaigns

The Media Analytics Manager focuses on analyzing media data to optimize campaigns, while the Media Planner develops media strategies and selects channels. Both roles are essential in media campaigns but differ in their core functions and skill sets.

How does a media analytics manager typically collaborate with creative and marketing teams?

A Media Analytics Manager works closely with creative and marketing teams to provide data-driven insights that inform campaign strategies and content development. They analyze media performance metrics, share actionable reports, and participate in brainstorming sessions to ensure that creative initiatives align with audience trends and campaign objectives. Regular meetings and open communication are key, as the analytics manager translates complex data into understandable recommendations that help optimize future campaigns and maximize ROI.

What are the key skills and qualifications needed to thrive as a media analytics manager?

To thrive as a Media Analytics Manager, you need expertise in data analysis, digital marketing, and media measurement, often supported by a degree in marketing, statistics, or a related field. Mastery of analytics tools like Google Analytics, Tableau, and social media insights platforms, as well as experience with data visualization and reporting, is typically required. Strong communication, strategic thinking, and problem-solving skills help translate data into actionable insights for diverse stakeholders. These abilities are crucial for optimizing media strategies, demonstrating ROI, and driving effective decision-making in dynamic media environments.

How to get into media analytics?

To become a media analytics manager, candidates typically need a bachelor's degree in marketing, statistics, or a related field, along with experience in data analysis and media planning. Skills in tools like Excel, SQL, and analytics platforms such as Google Analytics or Tableau are essential. Gaining certifications in data analysis or digital marketing can also improve job prospects.

What does a media analytics manager do?

A Media Analytics Manager oversees the collection, analysis, and interpretation of data related to media campaigns and audience engagement. They use various analytics tools to measure the effectiveness of advertising and marketing efforts across different media channels, such as digital, TV, and social media. Their insights help optimize campaign strategies, improve ROI, and guide future media planning decisions. Additionally, they often collaborate with marketing, creative, and sales teams to align media analytics with broader business goals.
What are the most commonly searched types of Media Analytics jobs in Virginia? The most popular types of Media Analytics jobs in Virginia are:
What are popular job titles related to Media Analytics Manager jobs in Virginia? For Media Analytics Manager jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Media Analytics Manager jobs in Virginia look for? The top searched job categories for Media Analytics Manager jobs in Virginia are:
What cities in Virginia are hiring for Media Analytics Manager jobs? Cities in Virginia with the most Media Analytics Manager job openings:
Media Analytics Manager jobs near you

Digital Paid Media Manager

Buzz Brands

Virginia Beach, VA • On-site

$79K - $103K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 23 days ago

Job description

Benefits:
  • 401(k)
  • 401(k) matching
  • Company parties
  • Competitive salary
  • Dental insurance
  • Free food & snacks
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Parental leave
  • Vision insurance
  • Wellness resources

Buzz Franchise Brands is a fast-growing, multi-brand franchise company headquartered in Virginia Beach, VA. We're seeking a Digital Paid Media Manager with a passion for developing and executing paid digital advertising strategies to help our franchisees generate leads and expand their customer base.
This in-person role, reporting to the Vice President of Digital Marketing, helps to build the strategy and oversees the execution and optimization of paid media campaigns across multiple channels. You'll work closely with our internal marketing teams, vendor partners, and agency partners to ensure campaigns are set up for success and deliver measurable results.
Key Responsibilities
  • Develop and manage keyword/audience targeting, ad creative, and landing page strategies across all channels for each brand and service line.
  • Collaborate with SEO, brand marketing, and creative teams to deliver cohesive, multi-channel campaigns.
  • Manage relationships with external agencies and paid media vendors, ensuring timelines, deliverables, and performance goals are met.
  • Manage paid media budgets at both national and local levels, prioritizing lead generation and customer acquisition.
  • Track campaign KPIs, analyze performance data, and provide actionable recommendations.
  • Develop and maintain weekly, monthly, and quarterly Paid Media Reports.
  • Provide general digital marketing support to franchisees and internal teams.
  • Assist with hiring, training, and managing digital marketing staff.
  • Stay current on emerging advertising technologies, AI integrations, and best practices to drive continuous improvement.
  • Contribute to other strategic initiatives as needed.

Required Qualifications
  • Bachelor's Degree; Marketing, Business, or related field preferred.
  • Minimum 3 years of paid media experience, with a strong focus on strategy, execution, and management; agency or multi-location experience a plus.
  • Experience leading digital campaigns from concept to post-campaign analysis.
  • Strong analytical skills with the ability to interpret complex campaign data, identify performance trends, and translate insights into strategic recommendations that align with business goals.
  • Strong technical knowledge; experience with web analytical tools and programs, including, but not limited to, Google AdWords, Google Analytics, WordPress, Hubspot, and Meta Business Suite.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Excellent communication and presentation skills.
  • Strong vendor management and team leadership skills.
  • Must be able to work on-site daily in Virginia Beach, VA.

Buzz Franchise Brands is a fast-growing multi-brand franchising company that builds companies that get people talking. We surround ourselves with smart, entrepreneurial-minded people who love building something small into something great, and we work hard to do that with each of our franchise brands.

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