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Martech Jobs in Virginia (NOW HIRING)

FMI

Senior Manager, Event Marketing

Arlington, VA

The role requires strong campaign strategy, budget and ad-spend fluency, marketing automation and martech depth, cross-functional collaboration, and rigorous, data-driven analysis of what is and isn ...

INSPYR Solutions

Data Engineer

Mclean, VA · On-site

$50/hr

Collaborate with data and business teams to align on requirements, artifacts, and Martech-related initiatives * Monitor project implementation progress and escalate status updates, risks, and issues ...

Media Trust

Operational Support Analyst

Mclean, VA · On-site

... martech, or media commerce industry. * Familiarity with online advertising concepts, ad tag structures (JavaScript, HTML5, VAST, etc.), and campaign workflows. * Strong organizational skills and ...

Media Trust

Operational Support Analyst

Mclean, VA · Remote

... martech, or media commerce industry. * Familiarity with online advertising concepts, ad tag structures (JavaScript, HTML5, VAST, etc.), and campaign workflows. * Strong organizational skills and ...

McGuireWoods LLP

Design Manager

Richmond, VA · On-site

$86K - $129K/yr

Act as a strategic partner to Communications, Business Development, MarTech, practice groups and other internal teams to bring brand strategy and messaging to life through compelling visual design.

McGuireWoods LLP

Design Manager

Richmond, VA · Hybrid

Act as a strategic partner to Communications, Business Development, MarTech, practice groups and other internal teams to bring brand strategy and messaging to life through compelling visual design.

McGuireWoods LLP

Design Manager

Richmond, VA · Hybrid

Act as a strategic partner to Communications, Business Development, MarTech, practice groups and other internal teams to bring brand strategy and messaging to life through compelling visual design.

Lancesoft

Graphic Designer

Richmond, VA · On-site

$41.97/hr

Partner with CXO, brand teams, activation leads, MarTech, IBM, and agency partners to support web creative development, implementation readiness, and iterative feedback. * AI-Enabled Creative ...

Pixalate, Inc.

Contracts Counsel

Mclean, VA · On-site

$145K - $210K/yr

Experience in the adtech, martech, digital media, or data intelligence space strongly preferred * Excellent written and oral communication skills with the ability to explain complex legal concepts to ...

Medium

Director, Product (Richmond)

Richmond, VA · On-site

$231K - $242K/yr

What you need to be successful Required * 8-12+ years of product management experience owning commercial outcomes for data, platform, analytics, or engagement products in technology, martech, or data ...

TRG

Media Performance Sr. Specialist

Reston, VA · On-site

... MarTech tools (e.g. CDP or data connectivity platform). Develop use cases and ensure adoption with Media Agency. * Partner closely with Digital Analytics team to: improve customer journey and ...

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Martech information

What is a Martech?

A Martech job involves managing and optimizing marketing technology tools to enhance digital marketing efforts. Professionals in this role work with CRM systems, automation platforms, data analytics, and other marketing software to improve customer engagement and campaign performance. They collaborate with marketing and IT teams to integrate and streamline technology solutions. Martech roles require a mix of technical and marketing expertise to ensure tools are effectively utilized.

What does a Martech do?

A typical day in a Martech position often involves collaborating with marketing and IT teams to oversee the setup, integration, and optimization of marketing platforms and systems. You might analyze campaign data, troubleshoot technical issues, manage data flows between tools, and ensure that digital marketing initiatives are effectively tracked and measured. There's usually a strong focus on both planning and execution—balancing strategic discussions with hands-on platform management. You’ll also spend time staying current on new technology trends and tools to continually improve marketing processes and results.

How do I get into marketing technology?

To enter marketing technology, develop skills in digital marketing, data analysis, and familiarity with tools like CRM and marketing automation platforms. Gaining certifications such as HubSpot or Google Analytics can enhance your qualifications, and gaining experience through internships or entry-level roles helps build practical knowledge in the field.

What are the key skills and qualifications needed to thrive in Martech?

To thrive in a Martech role, you need a strong mix of digital marketing expertise, data analytics skills, and a solid understanding of marketing technology platforms. Familiarity with tools like CRM systems (Salesforce, HubSpot), marketing automation platforms (Marketo, Eloqua), and certifications in Google Analytics or similar are highly valued. Excellent communication, project management, and problem-solving abilities set standout candidates apart. These competencies are important for effectively implementing, managing, and optimizing technology-driven marketing campaigns that drive business results.

What are the most commonly searched types of Martech jobs in Virginia? The most popular types of Martech jobs in Virginia are:
What are popular job titles related to Martech jobs in Virginia? For Martech jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Martech jobs in Virginia look for? The top searched job categories for Martech jobs in Virginia are:
Martech jobs near you
Infographic showing various Martech job openings in Virginia as of August 2026, with employment types broken down into 61% Full Time, and 39% Contract. Highlights an 85% In-person, 5% Hybrid, and 10% Remote job distribution.

Senior Manager, Event Marketing

FMI

Arlington, VA

Full-time

Posted 10 days ago

Job description

Primary Purpose:

Initiate, develop and execute high-impact, multi-channel marketing strategies for the FMI event portfolio that drive event attendee acquisition, maximize ROI, and support FMI's position as a leading voice in the food retail industry. This role leads marketing for a portfolio of industry conferences and programs and is responsible for strengthening brand awareness and market position in support of non-dues revenue, member retention and growth.

The role requires strong campaign strategy, budget and ad-spend fluency, marketing automation and martech depth, cross-functional collaboration, and rigorous, data-driven analysis of what is and isn’t working.

Key Job Responsibilities:

Plan and Lead Strategic Event Marketing, and Project Management to Meet Event Revenue Goals

  • Collaborate with the Senior Director and Vice President of Marketing to develop and execute short- and long-term strategic marketing, communications, and promotional plans aligned with organizational goals.
  • Lead and implement integrated marketing strategies and comprehensive plans that drive event revenue growth across the assigned event portfolio:
    • Annual Meat Conference (approx. $2M registration and sponsorship revenue).
    • Energy & Store Development (approx. $1.5M).
    • Supply Chain Conference (approx. $230K).
    • And additional events as needed.
  • Lead the planning and execution of multi-channel event marketing campaigns using automation tools, digital outreach, advertising, and social media.
  • Oversee end-to-end campaign development, including timeline, content, creative coordination, prospect list management, A/B testing, and asset development.
  • Determine the right mix of in-house execution, delegation to team members, and outside vendor or agency support for each initiative.
  • Partner with internal stakeholders (education, sponsorship, membership, and research teams) to develop event messaging. Manage & update key messaging with internal staff, external stakeholders (planning committees, partner organizations, etc.) to align with industry trends, audience needs and support event growth.
  • Manage and utilize Asana for project tracking.


Performance Analysis & Optimization

  • Identify and grow target audiences for each event community.
  • Analyze and track performance of all marketing campaigns; adjust tactics and messaging as needed to improve outcomes and achieve objectives.
  • Create marketing reports and performance summaries for internal stakeholders, including year-over-year comparisons, referral traffic, and ROI impact.


Digital Presence, Advertising & Brand Experience

  • Integrate digital marketing initiatives and enhance event visibility across platforms to increase conversions.
  • Own and manage the optimization of event websites, including copywriting, SEO, design direction, and content updates to ensure optimal user experience and brand consistency.
  • Manage relationships with industry publications and media outlets, identify media barter opportunities for print and digital advertising to support promotion of FMI events and programs, including dailyLead partnership via Smartbrief.


Leadership and Innovation:

  • Leverage evolving marketing trends and technologies to strengthen FMI’s event promotion strategy and visibility. Work collaboratively with the Marketing team to guide and execute key projects.

Other Job Functions:

  • Other responsibilities and duties as assigned or directed.
  • Ability to travel to conferences locally and out of town.

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