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Martech Engineer Jobs in Virginia (NOW HIRING)

ID.me

Director of Martech

Mclean, VA · On-site

Partner with engineering and data teams to define and maintain the data pipelines, event tracking ... Ensure all MarTech operations are compliant with GDPR, CCPA, FedRAMP, and ID.me's own privacy and ...

McAfee Corp.

Senior AI Engineer, MarTech

Reston, VA · On-site

$127K - $168K/yr

Senior AI Engineer, MarTech Role Overview: We are looking for a Senior AI Engineer to lead the transformation of our marketing ecosystem. You won't just be maintaining tools; you will be architecting ...

INSPYR Solutions

Data Engineer

Mclean, VA · On-site

$50/hr

Data Engineer Location: Remote - close to one of the corporate offices in McLean, VA, Dallas, TX or ... Collaborate with data and business teams to align on requirements, artifacts, and Martech-related ...

INSPYR Solutions

Data Engineer

Mclean, VA · On-site +1

$50/hr

Data Engineer Location: Remote - close to one of the corporate offices in McLean, VA, Dallas, TX or ... Collaborate with data and business teams to align on requirements, artifacts, and Martech-related ...

CloudIngest

Business Architect

Reston, VA · On-site

$63.25 - $82.25/hr

... CMS, Martech, analytics, personalization, CRM, and AI-enabled solutions). • Establish and ... support, engineering, and implementation teams to ensure architectural alignment throughout ...

New

KMM Technologies, Inc.

Business Architect with ARIS

Reston, VA · On-site

$63.25 - $82.25/hr

... Martech, analytics, personalization, CRM, and AI-enabled solutions). * Establish and maintain ... Collaborate closely with support, engineering, and implementation teams to ensure architectural ...

Unisys

ARIS Business Architect

Reston, VA

$63.25 - $82.25/hr

... Martech, analytics, personalization, CRM, and AI-enabled solutions). * Establish and maintain ... Collaborate closely with support, engineering, and implementation teams to ensure architectural ...

BC Forward

Business Architect

Reston, VA · Hybrid

$50 - $54/hr

The ideal candidate will have strong experience in marketing business architecture, Martech ... Collaborate with support, engineering, and implementation teams to ensure architectural alignment ...

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Martech Engineer information

How does a Martech Engineer typically collaborate with marketing and IT teams to implement new technologies?

A Martech Engineer serves as a bridge between marketing and IT, working closely with both teams to assess business needs and translate them into technical requirements. They often participate in cross-functional meetings to align marketing goals with technology solutions, such as integrating new platforms or optimizing existing tools. Communication is key in this role, as Martech Engineers must ensure that marketing teams understand technical possibilities and limitations while also guiding IT teams on marketing priorities. This collaborative approach helps streamline project timelines and ensures successful technology adoption.

What is the difference between Martech Engineer vs Marketing Automation Specialist?

AspectMartech EngineerMarketing Automation Specialist
CredentialsBachelor's in Marketing, Computer Science, or related field; certifications in marketing technology toolsSimilar credentials; certifications in marketing automation platforms like HubSpot, Marketo
Work EnvironmentTechnical teams, marketing departments, often involved in system integrationsMarketing teams, focusing on campaign automation and lead nurturing
Employer & Industry UsageTech-driven marketing companies, agencies, large enterprisesDigital marketing agencies, in-house marketing teams
Search & Comparison IntentUnderstanding technical roles in marketing tech stackFocus on campaign automation and lead management

The Martech Engineer and Marketing Automation Specialist roles overlap in marketing technology but differ in technical depth and focus. Martech Engineers handle system integrations and technical infrastructure, while Marketing Automation Specialists focus on campaign execution and lead nurturing. Both roles are essential in modern marketing teams, often working together to optimize marketing technology and campaigns.

What are the key skills and qualifications needed to thrive as a Martech Engineer, and why are they important?

To thrive as a Martech Engineer, you need a solid background in web development, data integration, and digital marketing concepts, often supported by a degree in computer science, marketing, or a related field. Expertise with marketing automation platforms (like Salesforce Marketing Cloud or HubSpot), tag management systems, and analytics tools is typically required. Strong problem-solving, communication, and project management skills set standout candidates apart in this role. These skills and qualities are essential for effectively implementing, optimizing, and maintaining marketing technology solutions that drive business growth.

What is a Martech Engineer?

A Martech Engineer is a technology professional who specializes in implementing, managing, and optimizing marketing technology systems within an organization. They bridge the gap between marketing and IT by ensuring that marketing platforms, tools, and data integrations work seamlessly together. Martech Engineers help marketers leverage data, automation, and software to create efficient and effective marketing campaigns. Their responsibilities often include managing customer data platforms (CDPs), integrating analytics tools, and supporting marketing automation processes. This role is critical for organizations aiming to maximize the return on investment from their marketing technology stack.
What are popular job titles related to Martech Engineer jobs in Virginia? For Martech Engineer jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Martech Engineer jobs in Virginia look for? The top searched job categories for Martech Engineer jobs in Virginia are:
What cities in Virginia are hiring for Martech Engineer jobs? Cities in Virginia with the most Martech Engineer job openings:
Martech Engineer jobs near you
Infographic showing various Martech Engineer job openings in Virginia as of June 2026, with employment types broken down into 100% Contract. Highlights an 100% In-person job distribution.
Director of Martech

Director of Martech

ID.me

Mclean, VA • On-site

Full-time

Posted 17 days ago

ID.me rating

6.3

Company rating: 6.3 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

167th of 190 rated software companies

Job description

Company Overview
ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me's technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to "No Identity Left Behind" to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.
About the role
This is a high-impact technical leadership role at the intersection of marketing, data engineering, and product. You'll build the MarTech stack from a strong foundation into a best-in-class engine - integrating tools across CRM, CDP, marketing automation, analytics, and AI-driven personalization - while partnering closely with product, engineering, and data teams to ensure marketing can move fast without breaking compliance.
What you'll own
  • Own the end-to-end MarTech stack - evaluate, select, implement, and optimize the tools and platforms that power acquisition, lifecycle marketing, analytics, and attribution across all channels.
  • Lead marketing data strategy: build and maintain a clean, unified view of the customer across B2C (consumers), B2B (enterprise partners), and B2G (agency relationships) - connecting CRM, CDP, and data warehouse layers.
  • Drive marketing automation at scale - design and manage workflows, nurture programs, triggered campaigns, and segmentation logic across email, SMS, in-app, and paid channels.
  • Build and govern attribution and measurement infrastructure - ensuring marketing has accurate, privacy-compliant models to understand what's driving growth across a complex multi-touch funnel.
  • Partner with engineering and data teams to define and maintain the data pipelines, event tracking schemas, and identity resolution logic that underpin marketing decisioning.
  • Evaluate and deploy AI and machine learning applications in marketing - from predictive lead scoring and churn modeling to personalization and content optimization.
  • Ensure all MarTech operations are compliant with GDPR, CCPA, FedRAMP, and ID.me's own privacy and data governance standards - this is non-negotiable in an identity company.
  • Translate business objectives into technical requirements and vice versa - you're equally comfortable in a strategy meeting with the CMO and a technical architecture review with engineering.

What we're looking for
  • 8+ years in marketing technology, marketing operations, or growth engineering
  • Deep hands-on expertise with core MarTech platforms - Salesforce Marketing Cloud, HubSpot, Marketo, or equivalent - plus experience with CDPs (Segment, mParticle, or similar) and data warehouses (Snowflake, BigQuery).
  • Strong understanding of identity resolution, customer data unification, and the technical challenges of matching users across anonymous, authenticated, and partner data.
  • Experience building marketing infrastructure in a regulated or privacy-sensitive environment - you understand the stakes of handling PII and can architect compliant systems.
  • Proficiency with SQL and comfort working directly in data pipelines; ability to partner with engineers as a technical peer, not just a stakeholder.
  • Proven experience with attribution modeling and marketing analytics, including multi-touch attribution, incrementality testing, and media mix modeling.
  • Track record of building and leading cross-functional teams that sit at the intersection of marketing and engineering.
  • Strong vendor management experience - you know how to negotiate contracts, evaluate build vs. buy decisions, and manage a complex portfolio of tools without letting it sprawl.

ID.me is a full-time, in-office culture. Unless a specific job description explicitly states otherwise, all roles are on-site five days per week at one of our offices in McLean, VA; Mountain View, CA; New York City, NY; or Tampa, FL. Certain roles - such as field-based sales or other remote-by-design positions - may have different work arrangements as noted in their individual postings.
ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.
Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.
ID.me participates in E-Verify.

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