Consumer Insights Summer Internship - Hybrid New York, NY
Marquee Brands
Marquee owns and manages a portfolio of established global brands across consumer products and channels from luxury goods to sports and active apparel. Marquee's team of professionals is focused on a commitment to drive organic growth through natural brand extensions, impactful marketing and direct consumer engagement. Our promise is to ensure our brands continue their storied success through relevant product, expanded retail distribution, and international growth all while continuing to be true to their founding message and origin.
Consumer Insights Team
The Consumer Insights team at Marquee Brands is focused on understanding consumer behavior, brand performance, and market opportunities to guide brand strategy and growth. This team supports the entire portfolio of brands with actionable insights that drive decisions across marketing, product development, retail strategy, and licensing.
POSITION DETAILS
Marquee Brands seeks a Consumer Insights Intern to support the development and execution of a full-cycle research study over the course of the summer. This includes designing, programming,and fielding a survey,analyzing the results, and building a final report with key takeaways and recommendations.
Here'swhatyou'lldo here
- Gethands-on mentorship whilehelping build anend-to-end consumer researchprojectwithreal businessimplications for Marquee Brand'sportfolio
- Assistin writing survey questions and programming the survey into a research platform
- Conduct secondary research or competitive analysis to supplement primary data
- Monitor data collection and ensure data quality throughout the fielding process
- Analyze survey results using Excel or statistical tools (e.g., SPSS, R, or similar)
- Synthesize insights into a clear, visually engagingreport and gain experience presenting to internal stakeholders,ultimately helpingguide strategic decisions
This job is for youif
- You'recurious about why people buy what they buy and how brands shapeperception
- You enjoy turning data into stories and insight into action
- You are detail-oriented, organized, and thrive on solving problems
- You like working independently, but also enjoy collaborating with cross-functional teams
- You are excited by the chance to make a real impact on brand decisions
You'regoing to need this to carry out this job
- Currently pursuing a Bachelor's orMaster's degree in Marketing, Psychology, Sociology, Business, Statistics, or a related field
- Experience with or strong interest in survey research and analysis
- Familiarity with survey platforms (e.g., Qualtrics,Forsta, SurveyMonkey, etc.)
- Proficiencyin Excel and PowerPoint; experience with data visualization tools is a plus
- Strong communicationand analytical skills
About the Internship
The internship will be an8-weekfull-timeprogram running fromSeptember22nd-November 13th and will require the intern to be in officeMonday-Thurs(Hours could be adjustedas needed to fit classschedule).The hourly rate will be $17 / hr.
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer.
We're anequal opportunity employer.
All applicants will be considered foremploymentwithout attention to race, color, religion, sex, sexual orientation, gender identity, national origin,veteranor disability status.