Marketing Strategy Manager Jobs in Puerto Rico (NOW HIRING)

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Burson es la agencia global lider en comunicacion, disenada para generar valor para los clientes a traves de la reputacion. Con equipos altamente especializados, tecnologias lideres en la industria y una creatividad innovadora, ayudamos a marcas y empresas a redefinir la reputacion como ventaja competitiva para que puedan liderar hoy y en el futuro. Trabajar en Burson es formar parte de una comunidad global de profesionales comprometidos con el aprendizaje continuo y con liderar el cambio innovador.

Burson forma parte de WPP (LSE/NYSE: WPP), un referente mundial en transformacion creativa. Para mas informacion, visite bursonglobal.com y siganos en LinkedIn e Instagram.

Mas informacion sobre el puesto:

The Digital Strategist serves as the analytical, strategic, and operational backbone of our communications team. In this role, you will go beyond traditional social media management to develop and execute integrated digital strategies that strengthen brand reputation, increase audience engagement, and support business objectives. Leveraging emerging technologies, data analytics, and digital platforms, you will identify growth opportunities, optimize campaign performance, and ensure that client narratives are consistently and effectively integrated across the digital ecosystem. The Digital Strategist will bring a comprehensive understanding of digital channels, collaborating closely with creative, media, content, and technical teams to align efforts under a unified strategy that drives measurable results, maximizes Return on Investment (ROI), and reinforces our clients' leadership and visibility in the marketplace.

Actividades que desempenaras:

• Research & Consumer Analysis (Investigacion y analisis): Evaluate the brand's online and social media positioning, perform comprehensive competitor analysis, and deeply study target audience behavior to uncover actionable insights.
• Campaign Design & Strategic Planning (Diseno del plan): Define the strategic roadmap, selecting the most effective digital platforms and determining the specific types of content that will best connect with and engage users.
• Campaign Execution & Experiential Strategy: Orchestrate and execute comprehensive digital and influencer marketing campaigns, interactive social media activations, and physical/digital social media installations that bridge the gap between PR events and online engagement.
• Source, negotiate with, and manage digital influencers and brand advocates, ensuring their content aligns with broader PR goals and remains brand compliant.
• Resource & Team Management (Gestion de recursos): Coordinate and align cross-functional teams-including creators, copywriters, designers, and media specialists-ensuring everyone works cohesively under a single, unified strategy.
• Audience Targeting & Acquisition: Identify, build, and generate highly targeted audience segments to drive new users and community growth across all client digital platforms, with a specific, strategic focus on high-growth channels like TikTok.
• Data-Driven Strategy & ROI Optimization (Analisis de datos - KPIs): Develop data-driven strategies and make in-depth, actionable recommendations based on a strong grasp of digital analytics.
• Constantly monitor key performance indicators (KPIs) and performance metrics, adjusting tactics in real-time to guarantee campaign optimization and a strong Return on Investment (ROI).
• Trend Analysis & Future Strategy: Monitor market trends, digital developments, and customer and cultural insights, working cross-functionally across the PR, creative, and client teams to translate these findings into future digital strategies, platform roadmaps, and proactive brand campaigns.
• Client Relations & Reporting: Participate in weekly client meetings and act as the digital lead, presenting updated digital status reports that highlight KPIs, insights, and strategic next steps.
• Operations & Compliance Alignment: Oversee and align all digital operations using Ford's Social Media Guidelines to ensure the team consistently delivers valuable, compliant, and high-impact results.

Experiencia que contribuye al exito:

• Business Acumen (Vision de negocio): Strong understanding of profitability and how digital actions directly impact business growth, and client objectives.
• Analytical Mindset (Mentalidad analitica): Ability to interpret brief reports, web analytics tools, and market trends to make data-backed decisions.
• Cross-Functional Digital Knowledge (Conocimiento transversal): Comprehensive understanding of how all digital channels function together (earned media, paid media, design, PR, copy, social and online), serve as the bridge between all.
• Bachelor's degree in public relations, Marketing, Communications, Business Analytics, or a related field.
• Minimum 3-5 years of experience in digital strategy, digital PR, or brand management (agency experience preferred).
• Proven experience planning and executing influencer partnerships, digital PR campaigns, social media content, assets and experiential installations/pop-ups.
• Strong, demonstrated grasp of digital analytics platforms and marketing research methodologies.

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Tu lugar esta en Burson:

Nuestra vision es que Burson sea la principal 'academy company' para profesionales creativos de la comunicacion y lideres emergentes. Ofrecemos un entorno dinamico donde los colaboradores vienen a potenciar sus habilidades, ampliar sus redes y, en ultima instancia, crear las mejores soluciones para las marcas lideres de hoy. Nuestro compromiso con su crecimiento se refleja en nuestros solidos programas de beneficios y programas para el talento, que incluyen oportunidades de desarrollo profesional, programas de mentoria con lideres de la industria, una cultura apasionante e inclusiva que fomenta la colaboracion y la innovacion, asi como programas para recompensar y retener a los mejores talentos. Invertimos en nuestra gente porque creemos que su exito es nuestro exito.

Burson es una agencia integrada por personas inspiradas en nunca dejar de aprender. Reconocemos que lo que mejor hacemos, la creatividad y la comunicacion, requieren un nivel de entendimiento profundo y lleno de matices. Por eso es fundamental para nosotros contratar a personas extraordinariamente talentosas, con diversos contextos culturales e identidades. Sin ello, no podriamos realizar el trabajo esencial de inspirar las ideas mas impactantes, fomentar dialogos constructivos, cultivar experiencias significativas e impulsar la innovacion y la creatividad para nuestros socios. Tu perspectiva es unica -tu talento- es lo que te convierte en un #BursonPerson, y es asi como, en equipo, conseguimos resultados excepcionales para nuestros clientes.

Al hacer clic en el boton "Enviar solicitud" a continuacion, toda la informacion que ingresas se enviara a Burson. Antes de continuar, recomendamos revisar nuestra Politica de privacidad de Contratacion. Las personas residentes de California deben leer nuestro Aviso de privacidad sobre contratacion de California. Estos documentos detallan como manejamos sus datos personales cuando solicita un puesto de trabajo con nosotros, asi como las opciones para actualizar o eliminar la informacion que nos ha proporcionado.