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Marketing Strategy Associate Jobs in Exton, PA (NOW HIRING)

Associate US Marketing Manager, Trauma

West Chester, PA · On-site

$31.25 - $42.75/hr

Create strategy and execute marketing activities for national and regional professional society conferences and meetings * Serve as the subject matter expert for our products, key marketing ...

Associate Director, US Pharma Payer Marketing - Immunology Our company is dedicated to delivering ... Develop customer segment strategies and promotional initiatives for US payer customer segments ...

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Marketing Strategy Associate information

See Exton, PA salary details

$25.6K

$48.9K

$70.5K

How much do marketing strategy associate jobs pay per year?

As of Sep 5, 2026, the average yearly pay for marketing strategy associate in Exton, PA is $48,938.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,500.00 and $56,000.00 per year, depending on experience, location, and employer.

What does a Marketing Strategy Associate do?

A Marketing Strategy Associate is responsible for supporting the development and execution of marketing plans that help achieve a company's business objectives. They analyze market trends, conduct research on competitors and customer behavior, and assist in creating strategies for product launches, campaigns, or brand positioning. Their role often involves collaborating with cross-functional teams, monitoring campaign performance, and identifying opportunities for growth or improvement. They play a crucial part in ensuring that marketing initiatives align with the overall goals of the organization.

What are the key skills and qualifications needed to thrive as a Marketing Strategy Associate?

To thrive as a Marketing Strategy Associate, you need strong analytical skills, knowledge of market research, and a degree in marketing, business, or a related field. Familiarity with marketing analytics tools (such as Google Analytics), CRM platforms, and data visualization software is typically required. Excellent communication, creativity, and collaboration skills help you stand out by translating data insights into actionable strategies. These skills and qualities are vital for developing effective marketing plans that drive business growth and adapt to changing market trends.

What are some common challenges that Marketing Strategy Associates face when aligning marketing initiatives with overall business goals?

Marketing Strategy Associates often encounter challenges in ensuring that marketing campaigns and initiatives are closely aligned with broader business objectives. This requires frequent collaboration with cross-functional teams, such as sales, product, and finance, to understand shifting priorities and key performance indicators. Balancing creative marketing ideas with data-driven decision-making can also be complex, especially in fast-paced environments where quick pivots are necessary. Clear communication and adaptability are essential for overcoming these obstacles and driving effective, goal-oriented strategies.

What is the difference between Marketing Strategy Associate vs Marketing Analyst?

AspectMarketing Strategy AssociateMarketing Analyst
Required CredentialsBachelor's degree in Marketing, Business, or related field; some roles may prefer certifications in marketing or analyticsBachelor's degree in Marketing, Business, Statistics, or related; often requires proficiency in data analysis tools
Work EnvironmentCollaborative teams within marketing departments, focusing on strategic planning and campaign developmentData-driven environment, analyzing market trends and campaign performance
Employer & Industry UsageUsed across marketing agencies, corporate marketing teams, and consulting firmsCommon in corporate marketing, advertising agencies, and market research firms

The Marketing Strategy Associate focuses on developing and implementing marketing strategies, working closely with creative and sales teams. In contrast, the Marketing Analyst primarily analyzes data to inform marketing decisions. Both roles require similar educational backgrounds but differ in daily tasks and focus areas, making them complementary in marketing teams.

Is a marketing strategy associate an entry-level job?

A marketing strategy associate is often considered an entry-level position, suitable for candidates with a bachelor's degree in marketing, business, or related fields. The role typically involves supporting marketing campaigns, conducting research, and analyzing data, with some positions requiring prior internship experience or familiarity with marketing tools like CRM software. Advancement usually depends on gaining experience and developing strategic skills.

Is a marketing strategy associate's job stressful?

A marketing strategy associate's job can be stressful due to tight deadlines, the need for creativity, and managing multiple projects. The role often requires strong organizational skills and the ability to adapt quickly to changing priorities, which can contribute to work-related stress.

What job categories do people searching Marketing Strategy Associate jobs in Exton, PA look for?

The top searched job categories for Marketing Strategy Associate jobs in Exton, PA are:

Infographic showing various Marketing Strategy Associate job openings in Exton, PA as of August 2026, with employment types broken down into 1% As Needed, 70% Full Time, 26% Part Time, 1% Temporary, and 2% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $48,938 per year, or $23.5 per hour.

Assoc. Dir., Marketing Comms/Channels

Merck & Co.

North Wales, PA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

This job post has expired 1 day ago. Applications are no longer accepted.


Merck rating

8.0

Company rating: 8.0 out of 10

Based on 51 frontline employees who took The Breakroom Quiz

43rd of 86 rated pharmaceutical


Job description

Job DescriptionU.S. Communications Strategy Lead - Face-to-Face ChannelThe Communications Strategy Lead (Face-to-Face Channel) will define, plan and lead the execution of the communications and change management strategy for Customer Facing Team(s), depending upon business needs.- The Communication Strategy Lead is a high performing partner who will serve as a unified voice for the Sales leadership team.The healthcare industry is changing at an unprecedented pace, resulting in the acceleration of engagement strategies and related capabilities within the organization.- Through a deep understanding of the customer-facing team, the US Market strategy, the Business Unit priorities, and the evolution of engagement capabilities, this Leader will partner closely with internal stakeholders and external providers to ensure that the customer-facing teams are informed, aligned, and change enabled.-Responsibilities include:Develop and maintain a deep understanding of US Market and BU priorities through close partnership with Sales, Marketing, Strategy and Commercial Operations, and other HQ based functions.Identify opportunities/events where priorities involve and/or impact the customer-facing teams and manage/effectuate communications and related activities.- Examples include but are not limited to product launches, national sales meetings, organizational changes, capability deployments, business events.Lead the development of both strategic and tactical plans to engage the field and disseminate necessary information in a timely and effective way.-Define and manage cross-functional teams to execute the communication and change management plan, including, but not limited to, stakeholders from Sales, Marketing, Field Operations, IT, Communications, Meeting Planning, Learning & Development, Legal, and Compliance.Define and manage a cross-functional RACI within the BU for plan execution.Partnership with Learning & Development and other HQ functions to implement solutions to drive adoption of change.-Design and implement measurement strategies to understand effectiveness, adoption and enable constant evolution.Install and facilitate governance across the USM with regards to the field, with focus on ensuring Marketing and Sales leadership are aligned on strategy, execution and scope (e.g., "Gate-Keeper").-Partner with peer Communication Strategy Leads to support demand across business lines, gaining broad BU engagement and experience.Education Minimum RequirementsRequired: BA/BS in Business, Communications, Engineering, Sciences, or ArtsMinimum 5 years of experience in Sales, Sales Operations, Change Management, Marketing, or Marketing Operational Support functions.Preferred: MA/MS/MBARequired Skills & Competencies: Excellent interpersonal, written and verbal communication as well as strong presentation skills and an ability to build relationships with stakeholders, understand business strategy and lead cross-functional teams to achieve business goals .Demonstrated project management skills.Knowledge of the promotional review processDemonstrated strategic/critical thinking, passionate, self-motivated, engaging and personable.Ability to work effectively cross-functionally in an ambiguous environment.Strong collaboration, independent resourcefulness, project management and organizational skills.Ability to thrive in a fast-paced environment.Other Requirements:-Valid Driver's licenseRequired Skills: Adaptability, Adaptability, Business Decisions, Business Management, Business Strategies, Communications Strategy, Communication Strategy Development, Content Creation, Cross-Functional Teamwork, Customer Engagement, Data Analysis, Digital Marketing, Direct Marketing, Email Marketing, Engagement Strategies, Innovation, IT Operation, IT Project Lifecycle, Marketing, Marketing Automation, Marketing Communications Planning, Marketing Management, Project Management, Sales Leadership, Search Engine Marketing (SEM) {+ 2 more}Preferred Skills: Current Employees apply HERE Current Contingent Workers apply HERE US and Puerto Rico Residents Only:Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process. As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.--As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.- For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:EEOC Know Your Rights EEOC GINA Supplement• We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.Learn more about your rights, including under California, Colorado and other US State Acts The salary range for this role is $142,400.00 - $224,100.00This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.We offer a comprehensive package of benefits.- Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits .You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting. San Francisco Residents Only: -We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance Los Angeles Residents Only: -We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance Search Firm Representatives Please Read Carefully-Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. -No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.-Employee Status: RegularRelocation:No relocationVISA Sponsorship:Yes Travel Requirements: 25%Flexible Work Arrangements:HybridShift:Not IndicatedValid Driving License:YesHazardous Material(s):n/aJob Posting End Date:09/7/2026 *A job posting is effective until 11:59:59PM on the day BEFORE -the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date. Requisition ID:R410309 Salary: . Date posted: 09/03/2026

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