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Marketing Strategy Associate Jobs in Florida (NOW HIRING)

Benchmark

We are committed to creating an environment where associates are respected, supported, and ... Strategic Marketing Leadership * Develop and execute annual marketing and communications plans ...

Express Employment

Digital Marketing Associate

Hudson, FL · On-site

$15 - $20/hr

... Associate to help promote the business, current inventory, and live-selling activities. This is a ... Provide ideas and rough drafts for marketing strategies and promotions. * Assist with online ...

JSM & ASSOC LLC

Marketing Manager

Apopka, FL · On-site

JSM & Associates, LLC is seeking an experienced Marketing Manager who is strategic and visually driven to elevate our brand within the aviation industry. In this role, the Marketing Manager will lead ...

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Marketing Strategy Associate information

What is the difference between Marketing Strategy Associate vs Marketing Analyst?

AspectMarketing Strategy AssociateMarketing Analyst
Required CredentialsBachelor's degree in Marketing, Business, or related field; some roles may prefer certifications in marketing or analyticsBachelor's degree in Marketing, Business, Statistics, or related; often requires proficiency in data analysis tools
Work EnvironmentCollaborative teams within marketing departments, focusing on strategic planning and campaign developmentData-driven environment, analyzing market trends and campaign performance
Employer & Industry UsageUsed across marketing agencies, corporate marketing teams, and consulting firmsCommon in corporate marketing, advertising agencies, and market research firms

The Marketing Strategy Associate focuses on developing and implementing marketing strategies, working closely with creative and sales teams. In contrast, the Marketing Analyst primarily analyzes data to inform marketing decisions. Both roles require similar educational backgrounds but differ in daily tasks and focus areas, making them complementary in marketing teams.

What are some common challenges that Marketing Strategy Associates face when aligning marketing initiatives with overall business goals?

Marketing Strategy Associates often encounter challenges in ensuring that marketing campaigns and initiatives are closely aligned with broader business objectives. This requires frequent collaboration with cross-functional teams, such as sales, product, and finance, to understand shifting priorities and key performance indicators. Balancing creative marketing ideas with data-driven decision-making can also be complex, especially in fast-paced environments where quick pivots are necessary. Clear communication and adaptability are essential for overcoming these obstacles and driving effective, goal-oriented strategies.

What are the key skills and qualifications needed to thrive as a Marketing Strategy Associate?

To thrive as a Marketing Strategy Associate, you need strong analytical skills, knowledge of market research, and a degree in marketing, business, or a related field. Familiarity with marketing analytics tools (such as Google Analytics), CRM platforms, and data visualization software is typically required. Excellent communication, creativity, and collaboration skills help you stand out by translating data insights into actionable strategies. These skills and qualities are vital for developing effective marketing plans that drive business growth and adapt to changing market trends.

What does a Marketing Strategy Associate do?

A Marketing Strategy Associate is responsible for supporting the development and execution of marketing plans that help achieve a company's business objectives. They analyze market trends, conduct research on competitors and customer behavior, and assist in creating strategies for product launches, campaigns, or brand positioning. Their role often involves collaborating with cross-functional teams, monitoring campaign performance, and identifying opportunities for growth or improvement. They play a crucial part in ensuring that marketing initiatives align with the overall goals of the organization.
What are the most commonly searched types of Marketing Strategy jobs in Florida? The most popular types of Marketing Strategy jobs in Florida are:
What are popular job titles related to Marketing Strategy Associate jobs in Florida? For Marketing Strategy Associate jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Marketing Strategy Associate jobs in Florida look for? The top searched job categories for Marketing Strategy Associate jobs in Florida are:
What cities in Florida are hiring for Marketing Strategy Associate jobs? Cities in Florida with the most Marketing Strategy Associate job openings:
Marketing Strategy Associate jobs near you
Infographic showing various Marketing Strategy Associate job openings in Florida as of August 2026, with employment types broken down into 1% As Needed, 72% Full Time, 25% Part Time, 1% Temporary, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution.

Encore Marketing Manager - SVR - FL

Marriott Vacations Worldwide

Orlando, FL • On-site

Full-time

Posted 4 days ago

Marriott Vacations Worldwide rating

7.4

Company rating: 7.4 out of 10

Based on 78 frontline employees who took The Breakroom Quiz

3rd of 21 rated holiday rentals

Job description

JOB SUMMARY
Manages the day-to-day activities and develops the overall competence and performance of the marketing workforce through delegation of work and focus on management activities including recruiting, selecting, training, motivating, rewarding, coaching, managing conflict, and generally managing the performance of marketing executives. Analyzes data and reports in order to monitor tour flow and team/unit performance. Develops, recommends, and implements solutions to increase the number of tours generated. Builds and maintains relationships with sales management and the sales force. Communicates marketing strategies and solutions to the sales force.
5+ years of Timeshare experience required, leadership experience preferred
CANDIDATE PROFILE
Education and Experience
  • High School diploma or GED, or 2 years of equivalent work experience; minimum 2 years experience in a similar position
Required Qualifications
  • Proficiency in reading and writing English (additional language required for certain positions)
Successful Candidates Will Be Willing To:
  • Work in close contact with the general public in sales and marketing situations that require strong communication and customer service skills
  • Demonstrate openness to adapt to different cultural contexts based on location
  • Travel 20% to 50% of the time
  • Must be willing to work weekends and holidays as required by business needs

JOB SPECIFIC TASKS
Developing & Executing Marketing Strategy
  • Develop and implement strategic plans to include budget considerations, site goals, and forecasts for appropriate activities.
Developing Programs for Generating Traffic Flow/Business
  • Coordinate with marketing operations and other site marketing programs on new initiatives to increase production in channels.
  • Develop strategies and incentive programs to meet or exceed budgeted numbers.
  • Identify trends when production is not meeting budget expectations and implement solutions.
Maintaining, Analyzing, & Communicating Key Reports
  • Use reports on individual and team production performance (e.g., Confirmations-Experiences per guest, volume-per-guest [VPG], close rate, employee satisfaction, Regional Customer Experience Report, Site Daily Flash).
Managing Relationships External to Marketing
  • Build and maintain relationships between sales management and the marketing department to ensure there is a clear understanding of eligibility requirements or details of participation for generating tours.
  • Share marketing information and strategy with sales force.
  • Build partnerships with resort operations, hotel linkage, OPC vendors, etc, where applicable.
Managing & Developing the Sales & Marketing Workforce
  • Prepare for and conduct team meetings.
  • Measure the performance of marketing executives/team leaders against goals and hold them accountable. - Importance to My Job
  • Provide one-on-one coaching and mentoring to team associates.
  • Reward and recognize associate performance (e.g., way-to-go letters, personal bests, top three per channel, top VPG, attendance, special contribution, top three total packages).
  • Motivate associates to increase production and performance (e.g., through contests, Special Performance Incentive Funds [SPIFs], motivational e-letters).
  • Observe and identify associate areas of strength and development opportunities (e.g., through ride-alongs, shadowing, monitoring).
  • Provide on-call support to associates when not on site.

  • Seek and review sales and marketing best practices/publications and use this information to train/coach associates to increase production.
  • Conduct formal performance reviews and use this information to create individual development plans, career paths, and promotion development plans.
  • Manage associate performance, developing performance plans for associates below expectation (progressive discipline).
  • Identify and respond to the needs/questions/issues (both work and non-work related) brought forth by team associates.
  • Mediate conflict in and between teams (e.g., within marketing teams, between marketing and sales teams).
  • Monitor standard practices and develop amendments to standard practices as needed.
  • Deliver and coordinate various training programs.
  • Develop and review policies and procedures pertaining to work flow, lead distribution, reward, recognition, and discipline.
  • Create an awareness and understanding of policies and procedures for conducting business (e.g., Flight Plans, Local Standard Operating Procedures).
  • Participate in selection processes (e.g., interviewing).
  • Develop compensation plans for marketing teams that maximize production.
Contributing to the Management of the Enterprise
  • Understand and abide by state and federal regulations around marketing activity (e.g., state marketing matrix, national Do Not Call registry [DNC]).
  • Update plans and actions to prepare for management meetings.
  • Order, stock, track, and replenish all marketing collateral and supplies.
  • Perform other duties as assigned.

COMPETENCIES, BASIC SKILLS, and PERSONAL CHARACTERISTICS
Leadership
  • Adaptability - Maintaining performance level under pressure or when experiencing changes or challenges in the workplace.
  • Communication - Conveying information and ideas to others in a convincing and engaging manner through a variety of methods.
  • Professional Demeanor - Exhibiting behavioral styles that convey confidence and command respect from others; making a good first impression and representing the organization in alignment with its values.
  • Problem Solving and Decision Making - Identifying and understanding issues, problems, and opportunities; obtaining and comparing information from different sources to draw conclusions, develop and evaluate alternatives and solutions, solve problems, and choose a course of action.

Building and Contributing to Teams
  • Driving for Results - Planning and supporting the development of individuals' skills and abilities so that they can fulfill current or future job/role responsibilities more effectively.
  • Planning and Organizing - Gathering information and resources required to set a plan of action for self and/or others; prioritizing and arranging work requirements to accomplish goals and ensure work is completed.

Building Relationships
  • Coworker Relationships - Interacting with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
  • Customer Relationships - Developing and sustaining relationships based on an understanding of customer needs and actions.
  • Fostering Inclusion - Supporting associates with diverse styles, abilities, motivations, and/or cultural perspectives; leveraging personal differences to achieve objectives; and promoting a work environment where all associates are given the opportunity to contribute to their full potential.

Generating Organizational Talent and Capability
  • Organizational Capability - Understanding and leveraging associate talent and capabilities to meet work needs; supporting the attraction, selection, and/or retention of associates in order to achieve department and business objectives. Diagnoses capability needs; recruits and evaluates potential employees; emphasizes retention; champions talent management.
  • Talent Management - Providing guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Personal Expertise
  • Applied Learning - Seeking out and making the most of learning opportunities to improve performance of self and/or others. Actively seeks and participates in learning activities; gains knowledge, understanding, and skill; applies knowledge or skill; welcomes performance feedback.
  • Business Acumen - Understanding and utilizing business information (e.g., Associate, Guest/Customer Satisfaction, Financial Performance) to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
  • Basic Competencies
    • Job Specific Computer Skills - Using computer hardware and software specific to job (e.g., MARSHA, PMS, SFA, NGS, Delphi, Point of Sale, HR technology).
    • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.
  • Functional Job Family Competencies
    • Sales Coaching - Providing timely coaching, guidance, and feedback to help others excel on the job and meet key accountabilities.
    • Sales and Marketing - Knowledge of sales and marketing concepts including principles and methods for showing, promoting and selling products or services as well as marketing strategies and tactics.
    • Sales and Marketing and Operations - Ability to understand the business needs and basic concepts of Sales and Marketing and Resort Operations in order to build a positive and collaborative working relationship.

Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.

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