Marketing Strategy Associate Jobs in Florida (NOW HIRING)

Relocation Assistance provided

JOB SUMMARY

Shapes and executes an overall marketing strategy. Communicates this strategy to the marketing team and other business units. Coordinates with sales management in order to ensure alignment of marketing and sales strategies. Evaluates past programs/events and develops new programs in order to generate tours and meet or exceed goals. Participates in the performance management, coaching, recruiting, and selection of the marketing workforce, and develops compensation plans that will maximize productivity.

JOB SPECIFIC TASKS

Developing & Executing Marketing Strategy

Develop and implement strategic plans to include budget considerations, site goals, and forecasts for appropriate activities.

Ensure that pricing and communications regarding previews are consistent across all channels.

Develop tour generation program initiatives, including but not limited to owner referral and reload programs, off-site locations, and travel partner promotions.

Collect and analyze competitive intelligence (e.g., marketing programs/campaigns) to assist in the enhancement and development of current and future marketing strategy.

Responsible for managing and implementing appropriate marketing mix to ensure attainment of overall marketing costs.

Managing Tour Flow & Guest Experience

Manage the sales floor to ensure guest tour flow is efficient and conducive to sales presentation discussions and purchase deliberations.

Manage activation process from site's perspective (own and resolve challenges as they arise).

Monitor guest experience survey data, publish results for associate review, and follow up as appropriate.

Developing Programs for Generating Traffic Flow/Business

Coordinate with marketing operations and other site marketing programs on new initiatives to increase production in channels.

Develop strategies and incentive programs to meet or exceed budgeted numbers.

Identify trends when production is not meeting budget expectations and implement solutions.

Conduct performance and cost analysis of past programs/events (including budget considerations and contractual provisions) and make recommendations to improve and enhance future programs/events.

Maintaining, Analyzing, & Communicating Key Reports

Use reports on individual and team production performance (e.g., Confirmations-Experiences per guest, volume-per-guest [VPG], close rate, employee satisfaction, Regional Customer Experience Report, Site Daily Flash).

Conduct competitive market analysis (e.g., cost per tour, development plans, and marketing cost by channel and effort).

Monitor Budget versus Actual Results (BUVARS) by department and channel and prepare summaries of results for management (e.g., site, regional, and sales and marketing leadership).

Monitor reports across channels to determine focus for generating tours.

Managing External Relationships

Negotiate contracts and work with vendors.

Managing Relationships External to Marketing

Discuss action plans with the sales department to ensure that vendor partnerships will help drive sales.

Build and maintain relationships between sales management and the marketing department to ensure there is a clear understanding of eligibility requirements or details of participation for generating tours.

Share marketing information and strategy with sales force.

Coordinate closely with sales management on process for addressing guest eligibility issues, tracking and discussing related trends.

Build partnerships with resort operations, hotel linkage, OPC vendors, etc, where applicable.

Coordinate and prepare with Director of Sales quarterly business objectives.

Managing & Developing the Sales & Marketing Workforce

Prepare for and conduct team meetings.

Measure the performance of marketing executives/team leaders against goals and hold them accountable.

Provide one-on-one coaching and mentoring to team associates.

Reward and recognize associate performance (e.g., way-to-go letters, personal bests, top three per channel, top VPG, attendance, special contribution, top three total packages).

Motivate associates to increase production and performance (e.g., through contests, Special Performance Incentive Funds [SPIFs], motivational e-letters).

Observe and identify associate areas of strength and development opportunities (e.g., through ride-alongs, shadowing, monitoring).

Develop and/or update sales training manuals and sales process enhancements (e.g., Eagle Flight Plans, Resource Guides).

Conduct formal performance reviews and use this information to create individual development plans, career paths, and promotion development plans.

Manage associate performance, developing performance plans for associates below expectation (progressive discipline).

Identify and respond to the needs/questions/issues (both work and non-work related) brought forth by team associates.

Mediate conflict in and between teams (e.g., within marketing teams, between marketing and sales teams).

Provide guidelines for empowering associates to make decisions regarding guest experience and service issues.

Deliver and coordinate various training programs.

Develop and review policies and procedures pertaining to work flow, lead distribution, reward, recognition, and discipline.

Create an awareness and understanding of policies and procedures for conducting business (e.g., Flight Plans, Local Standard Operating Procedures).

Participate in recruiting (e.g., make internal announcements to managers in order to generate referrals, monitor online and print ads, respond to calls and emails from potential applicants).

Participate in selection processes (e.g., interviewing).

Develop compensation plans for marketing teams that maximize production.

Contributing to the Management of the Enterprise

Understand and abide by state and federal regulations around marketing activity (e.g., state marketing matrix, national Do Not Call registry [DNC]).

Update plans and actions to prepare for management meetings.

Perform other duties as assigned.

CANDIDATE PROFILE

Education and Experience

Bachelor's degree or 5 years of equivalent work experience; minimum 2 years' experience in a similar position

Required Qualifications

Marketing Leadership experience in vacation ownership/timeshare required.

Proficiency in reading and writing English (additional language required for certain positions)

Successful Candidates Will Be Willing To:

Work in close contact with the general public in sales and marketing situations that require strong communication and customer service skills

Openness to adapt to different cultural contexts based on location

Must be willing to work weekends and holidays as required by business needs

COMPETENCIES, BASIC SKILLS, and PERSONAL CHARACTERISTICS

Leadership

Adaptability - Maintaining performance level under pressure or when experiencing changes or challenges in the workplace.

Communication - Conveying information and ideas to others in a convincing and engaging manner through a variety of methods.

Professional Demeanor - Exhibiting behavioral styles that convey confidence and command respect from others; making a good first impression and representing the organization in alignment with its values.

Problem Solving and Decision Making - Identifying and understanding issues, problems, and opportunities; obtaining and comparing information from different sources to draw conclusions, develop and evaluate alternatives and solutions, solve problems, and choose a course of action.

Building and Contributing to Teams

Driving for Results - Planning and supporting the development of individuals' skills and abilities so that they can fulfill current or future job/role responsibilities more effectively.

Planning and Organizing - Gathering information and resources required to set a plan of action for self and/or others; prioritizing and arranging work requirements to accomplish goals and ensure work is completed.

Building Relationships

Coworker Relationships - Interacting with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.

Customer Relationships - Developing and sustaining relationships based on an understanding of customer needs and actions.

Fostering Inclusion - Supporting associates with diverse styles, abilities, motivations, and/or cultural perspectives; leveraging personal differences to achieve objectives; and promoting a work environment where all associates are given the opportunity to contribute to their full potential.

Generating Organizational Talent and Capability

Organizational Capability - Understanding and leveraging associate talent and capabilities to meet work needs; supporting the attraction, selection, and/or retention of associates in order to achieve department and business objectives.

Diagnoses capability needs; recruits and evaluates potential employees; emphasizes retention; champions talent management.

Talent Management - Providing guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Personal Expertise

Applied Learning - Seeking out and making the most of learning opportunities to improve performance of self and/or others. Actively seeks and participates in learning activities; gains knowledge, understanding, and skill; applies knowledge or skill; welcomes performance feedback.

Business Acumen - Understanding and utilizing business information (e.g., Associate, Guest/Customer Satisfaction, Financial Performance) to manage everyday operations and generate innovative solutions to approach business and administrative challenges.

Basic Competencies

o Job Specific Computer Skills - Using computer hardware and software specific to job (e.g., MARSHA, PMS, SFA, NGS, Delphi, Point of Sale, HR technology).

o Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

o Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Functional Job Family Competencies

o Sales Coaching - Providing timely coaching, guidance, and feedback to help others excel on the job and meet key accountabilities.

o Sales and Marketing - Knowledge of sales and marketing concepts including principles and methods for showing, promoting and selling products or services as well as marketing strategies and tactics.

o Sales and Marketing and Operations - Ability to understand the business needs and basic concepts of Sales and Marketing and Resort Operations in order to build a positive and collaborative working relationship.

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Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.