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Marketing Program Manager Jobs in Madison, WI (NOW HIRING)

Storm Guard Madison

Director of Marketing

Madison, WI · On-site

$70K - $120K/yr

Lead and manage the entire marketing department, including budget and personnel * Execute face-to-face marketing programs: events, shows, canvassing, and call center outbound campaigns * Conduct ...

Storm Guard

Director of Marketing

Madison, WI · On-site

$70K - $120K/yr

Lead and manage the entire marketing department, including budget and personnel * Execute face-to-face marketing programs: events, shows, canvassing, and call center outbound campaigns * Conduct ...

Understory

Director of Marketing

Madison, WI · On-site +1

... programs, to enabling sales through partner and field marketing, you'll oversee the full marketing mix. You will balance high-level strategy with hands-on ownership-developing frameworks, managing ...

Understory, Inc.

Director of Marketing

Madison, WI · Remote

... programs, to enabling sales through partner and field marketing, you'll oversee the full marketing mix. You will balance high-level strategy with hands-on ownership--developing frameworks, managing ...

CLEAResult

Senior Marketing Account Manager

Madison, WI · Remote

$83K - $124K/yr

Partner with program and business development teams to identify and pursue growth opportunities ... Proficiency with marketing analytics platforms, CRM tools, and reporting dashboards. * Ability to ...

Wolters Kluwer

Customer Marketing Manager

Madison, WI

$107K - $188K/yr

Plans and executes customer marketing ABM campaigns and programs across multiple channels, such as ... Manage customer-focused events such as events, conferences, webinars, user groups, and community ...

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Marketing Program Manager information

See Madison, WI salary details

$17

$55

$87

How much do marketing program manager jobs pay per hour?

As of Jul 27, 2026, the average hourly pay for marketing program manager in Madison, WI is $55.24, according to ZipRecruiter salary data. Most workers in this role earn between $41.68 and $66.35 per hour, depending on experience, location, and employer.

What is a Marketing Program Manager?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

How does a Marketing Program Manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What jobs make $3,000 a day?

High-level roles such as senior executives, specialized surgeons, or successful entrepreneurs can earn $3,000 or more per day. In the marketing field, top-tier marketing directors or agency owners with extensive experience and large client portfolios may reach this level, especially when factoring in bonuses and commissions. These roles typically require advanced skills, significant experience, and often involve managing large budgets or teams.

What Does a Marketing Program Manager Do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What does a marketing programs manager do?

A marketing programs manager oversees the planning, execution, and analysis of marketing initiatives to promote products or services. They coordinate cross-functional teams, manage budgets, and use tools like marketing automation platforms to ensure campaigns meet objectives and deadlines.

What are the key skills and qualifications needed to thrive as a Marketing Program Manager, and why are they important?

To thrive as a Marketing Program Manager, you need expertise in campaign planning, project management, and data-driven marketing strategies, typically supported by a degree in marketing or a related field. Familiarity with project management tools like Asana or Trello, marketing automation platforms such as HubSpot or Marketo, and analytics software is often required. Strong communication, leadership, and problem-solving abilities set top performers apart in this role. These skills and qualities are essential for coordinating cross-functional teams, executing successful marketing initiatives, and achieving organizational goals.

What is the typical salary for a marketing manager?

The average salary for a marketing manager varies by experience and location but generally ranges from $65,000 to $135,000 annually. Senior marketing managers or those in high-demand industries can earn higher compensation, often including bonuses and benefits.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior marketing directors, media strategists, and digital marketing managers often earn $150,000 or more annually, especially with extensive experience and leadership responsibilities. These positions typically require strong skills in data analysis, campaign management, and familiarity with tools like Google Analytics or marketing automation platforms.
More about Marketing Program Manager jobs
What are the most commonly searched types of Marketing Program jobs in Madison, WI? The most popular types of Marketing Program jobs in Madison, WI are:
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What job categories do people searching Marketing Program Manager jobs in Madison, WI look for? The top searched job categories for Marketing Program Manager jobs in Madison, WI are:
What cities near Madison, WI are hiring for Marketing Program Manager jobs? Cities near Madison, WI with the most Marketing Program Manager job openings:
Marketing Program Manager jobs near you
Program Manager, Consumer Business Unit

Program Manager, Consumer Business Unit

Springs Window Fashions

Middleton, WI • On-site

Full-time

Posted 4 days ago

Springs Window Fashions rating

6.7

Company rating: 6.7 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

Job description

Program Manager – Consumer BU

The Best Experience Company:

Our tagline, “The Best Experience Company,” reflects who we are at Springs Window Fashions. As North America’s premier window covering company, we are committed to delivering the best experience for our associates, consumers and end users, business partners, and communities. We are seeking passionate, self-motivated individuals who recognize that every interaction is an opportunity to create a best experience. If you are excited to build a meaningful career with a team dedicated to excellence, we encourage you to apply.

Consumer Program Management Team:

The Consumer Program Management team partners closely with key retail customers and internal cross-functional teams at Springs to manage customer programs, grow product categories, improve processes through innovative solutions, and deliver exceptional service. The team plays an important role in driving sales growth and creating meaningful impact across the organization. This environment offers a wide range of opportunities to contribute new ideas, solve complex challenges, and gain recognition for strong performance.

Objectives and Outcomes:

The Consumer Program Manager is responsible for coordinating and executing programs, initiatives, and projects that support sales and marketing objectives. This role plays a key part in developing the retail channel by partnering with National Account Managers, Field Sales Leadership, and cross-functional teams to improve profitability and create a best experience for our retail partners, store associates, and ultimately the end consumer.

  • Drive retail channel business with big-box accounts through a variety of programs and initiatives, including:
  • Product introductions and product changes
  • Program updates and product line expansions
  • Display changes and upgrades
  • Product analysis to ensure the right items are featured in displays
  • Set and monitor program timelines to achieve objectives
  • Form and lead cross-functional teams to accomplish goals
  • Drive efficiencies by applying a continuous improvement mindset to identify waste and implement more effective processes
  • Support channel sales growth through competitor product selection and marketing analysis
  • Understand online consumer behavior and stay current on e-commerce trends
  • Manage product content across a variety of customer-specific systems, portals, and websites
  • Facilitate meetings among National Account Managers, merchandising, marketing, and supply chain teams to ensure successful rollouts for retail accounts and field sales teams
  • Lead process improvements that enhance day-to-day operations
  • Understand and apply key business metrics to drive results

Qualifications:

  • Bachelor’s degree with a minimum of 3 years of relevant work experience
  • Marketing background preferred, with retail experience strongly valued
  • Strong Microsoft Office skills, including Excel (advanced proficiency preferred) and PowerPoint
  • Ability to communicate effectively and professionally, both verbally and in writing
  • Highly motivated, dependable, and results-oriented
  • Strong organizational skills and attention to follow-through
  • Project management experience preferred

How We Work to Deliver a Best Experience: Our Culture 

  • Our Core Value: We do the right thing, always 
  • Our Seven Cultural Behaviors 
  • Empowerment - We trust our people. 
  • Ownership - We take 100% responsibility for our roles actions, and results. 
  • Leadership - We all lead by example and talk direct with respect (DWR). 
  • One Team - We are One Springs Team. 
  • Customer First -We consider our customers' needs before every decision. 
  • Continuous Innovation - We are constantly learning, innovating, and improving. 
  • Speed - We define priorities and operate with a sense of urgency and agility. 

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