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Marketing Program Manager Jobs in Hanover, MD (NOW HIRING)

HealthFitness

Fitness Program Manager

Washington, DC · On-site

$50K - $60K/yr (+ commission)

... marketing strategy to meet client objectives. Prepares and manages operating budget. Ensures ... Tracks participant and program data for measurement of individual and program goal achievement ...

Granicus

Senior Segment Marketing Manager

Washington, DC · On-site +1

$110K - $135K/yr

Run digital programs including email, paid media, social, and content syndication. * Lead Account ... Manage segment marketing budget with accuracy and discipline. * Optimize investments across ...

Empower AI Inc.

Program Manager (PgM)

Washington, DC · On-site

Has primary responsibility for program growth; may be responsible for marketing new technology or ... Advises management on how to position company to bid and win proposals * May assist the Business ...

Empower AI Inc.

Program Manager (PgM)

Washington, DC

Has primary responsibility for program growth; may be responsible for marketing new technology or ... Advises management on how to position company to bid and win proposals * May assist the Business ...

Empower AI Inc.

Program Manager (PgM)

Washington, DC · On-site

Has primary responsibility for program growth; may be responsible for marketing new technology or ... Advises management on how to position company to bid and win proposals * May assist the Business ...

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All JobsMarketing Program JobsMarketing Program Manager JobsMarketing Program Manager Jobs in Hanover, MD

Marketing Program Manager information

See Hanover, MD salary details

$17

$54

$86

How much do marketing program manager jobs pay per hour?

As of Sep 3, 2026, the average hourly pay for marketing program manager in Hanover, MD is $54.55, according to ZipRecruiter salary data. Most workers in this role earn between $41.15 and $65.53 per hour, depending on experience, location, and employer.

What does a marketing program manager do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What are the key skills and qualifications needed to thrive as a marketing program manager, and why are they important?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

How does a marketing program manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

More about Marketing Program Manager jobs

What job categories do people searching Marketing Program Manager jobs in Hanover, MD look for?

The top searched job categories for Marketing Program Manager jobs in Hanover, MD are:

What cities near Hanover, MD are hiring for Marketing Program Manager jobs?

Cities near Hanover, MD with the most Marketing Program Manager job openings:

Marketing Program Manager jobs near you
Infographic showing various Marketing Program Manager job openings in Hanover, MD as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 15% Part Time, 1% Temporary, and 4% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $113,455 per year, or $54.5 per hour.

Fitness Program Manager

HealthFitness

Washington, DC • On-site

$50K - $60K/yr (+ commission)

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 28 days ago

HealthFitness rating

8.2

Company rating: 8.2 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

3rd of 63 rated gym and leisure clubs

Job description


Job Posting Intro

Love helping people feel their best—without sacrificing your own work-life balance? Join HealthFitness and make a meaningful impact every day in a supportive, member-focused environment.


We’re hiring a full-time (40 hrs/week) Fitness Program Manager I at our client site in Alexandria, VA—a vibrant community clubhouse featuring group exercise classes, strength and cardio equipment, and a basketball court.


Schedule

40 hours/week, Monday–Friday
Shifts vary between 4:45 AM – 11:00 PM (opening, mid, and closing coverage)


✨ What Sets This Role Apart

✅ Real work-life balance
Consistent Monday–Friday schedule

✅ No sales pressure
No quotas or pushy expectations—just focus on member experience

✅ Grow your earning potential
Opportunity to earn additional income through personal training (based on demand, sessions completed outside scheduled hours)

✅ Strong, well-rounded benefits

  • Comprehensive benefits package
  • Free CEUs to support your growth
  • Paid time off + volunteer time
  • Free parking
  • And more!



Job Description

Key Accountabilities

  • Manages all program activities in accordance with HealthFitness operational, quality, safety, and service standards.
  • Develops and implements the yearly strategic business plan to identify contract deliverables, program/ service offerings and initiatives, targeted outcomes, and marketing strategy to meet client objectives. Prepares and manages operating budget. Ensures expenditures are made in accordance with applicable policies and procedures.
  • May leads regular individual and group staff meetings to ensure associates are informed about HealthFitness, client and program events, initiatives, and status. 
  • Ensures contract compliance. Manages client relationship to ensure that high customer satisfaction is maintained and HealthFitness value is reinforced.
  • Directs the implementation of individual and group fitness programs, health education activities, motivational programs, and special events; coordinates marketing and communications to maximize program engagement, bringing in HealthFitness Corporate support as appropriate.
  • Tracks participant and program data for measurement of individual and program goal achievement, outcomes, and results; creates outcomes focused management reports based on the identified business plan goals and objectives. Manages all record and data management activities at the worksite, ensuring the proper storage, retention, and confidentiality all data collected in accordance with HealthFitness requirements.
  • Conducts informal safety checks daily and performs routine safety audits on a weekly, monthly, and quarterly basis in accordance with HealthFitness guidelines.
  • Performs staff responsibilities as appropriate including floor supervision, fitness testing, exercise prescription, new member facility and equipment orientations, personal training, and group exercise class instruction. Verifies equipment is well maintained and operating properly; ensures locker rooms are clean and stocked, and coordinates prompt resolution to facility related issues.
  • In conjunction with Director Program Management & Engagement, introduces new HealthFitness programs, products, and services to the client.
  • Other duties as needed/assigned.


Minimum Requirements

  • Bachelor’s degree or higher in Exercise Science, Health Promotion, Kinesiology or related discipline.
  • 2+ years’ related industry experience.
  • Current Adult CPR/AED/First Aid certifications from American Heart Association, American Red Cross, National Safety Institute, or American Safety & Health Institute required by start date. (Note: certification must have an in-person component and not 100% online/OSHA compliant).
  • Industry recognized Group Exercise certification from ACE, AFAA/NASM, ACSM, NCCPT or NETA OR NCCA Accredited Personal Trainer certification from an Industry recognized and HealthFitness approved agency required prior to start date.
  • Ability to lead, manage and operate a fitness center.
  • Strong interpersonal and customer service skills including the ability to motivate others.
  • Ability to effectively organize and prioritize work demands.
  • Computer proficiency in MS Office including at minimum Word, Excel, and Outlook.

Company Description

We’re a nationwide team of more than 3,000 professionals who believe in the power of health and fitness — and creating opportunities for others to believe as well. We are dedicated to improving the health and wellbeing of those we serve and consider ourselves lucky to inspire, motivate and engage over 1 million participants across our 190+ clients, from corporations to health systems to colleges and universities.

We started in 1975 as Fitness Systems. Over the years we expanded our services and capabilities to offer injury prevention and treatment and wellness services, so that we can truly care for the whole person. Today, we are HealthFitness and we’re backed by Trustmark, a benefits company that has supported employers and their teams for more than 100 years.

What HealthFitness employees say

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